WELCOME to The Online Genius, your one-stop-shop for everything relating to the online business community. We provide you with all the knowledge on the latest online tools, tips, and tricks so you can focus on taking your online business to the next level.
In this article, I will be reviewing an email marketing tool that has honestly had its ups and downs. This email marketing tool has had its fair share of criticism, however, it still has some amazing features that make it a recommendable email marketing tool.
In this article, I will be reviewing MailerLite. I will be breaking down everything you need to know about the email marketing platform, from its best features to the pros and cons that make it what it is today.
After reading this MailerLite review you will be able to make an educated decision on whether or not this is the right email marketing tool for your business.
So without further ado, let’s dive straight into the article!
Related: 9 Best Email Marketing Tools in 2020!
Table of Contents
What Is MaiLerlite?
In a nutshell, MailerLite is a powerful email solution that provides you with the tricks and tools to become an expert at email marketing. They provide everything from landing pages to advanced automation. They are strong believers that simplicity goes a long way so they have become 100% focused on building a product that customers not only need but love to use.
Mailerlite is actually quite young compared to many of its competitors but it has been making incredible strides ever since its birth. Born in 2010 MailerLite has grown to a team of 62 hardworking and dedicated individuals. Despite having a team that comes from different walks of life, they all have one thing in common – “a passion for building a world-class product within a company culture that is built on trust, dedication and shared values”.
MailerLite has to be one of the most international email marketing tools I know as it is also available in 8 different languages.
Today MailerLite has over 790,000 customers and sends over 1 billion emails every single month.
Fun Fact: MailerLite was recognized by SaaS Magazine as the 5th growing SaaS business worldwide.
Related: The Best Marketing Tool Of 2020!
What Are MailerLite’s best features?
So what are the features that make MailerLite really stand out? MailerLite aims to provide all the latest email marketing features designed to help you grow your subscribers and build solid relationships.
Amazing Campaign Features
The campaign dashboard is incredibly easy to maneuver and navigate. These features include :
- Drag & drop editor – You can easily navigate the dashboard and make necessary changes as quickly as 1,2,3.
- Rich text editor – This allows you to edit the rich text within web browsers.
- Custom HTML editor – For those developers out there the HTML editor makes editing extremely easy.
- Newsletter templates – You will be equipped with tons of templates to mirror your newsletter.
- E-commerce campaigns – You can supercharge your e-commerce sales with these tools!
Subscriber growth automation
Getting new subscribers is incredibly important to the growth of your business and MailerLite has made this incredibly easy by letting you automate your entire subscriber growth with features such as :
- Landing Pages – MailerLite makes it easy to build custom landing pages with pre-built templates!
- Pop-ups – The dynamic pop-up options allow you to seamlessly convert your website visitors into newsletter subscribers allow you to design pop-ups like an expert.
- Embedded Forms – This option allows you to create website signup forms that match your brand design perfectly.
- Subscriber management – The subscriber management interface allows you to easily add, filter and organize your subscribers.
Advanced Targeting Features
This feature gives you the opportunity to personalize your campaigns so you can deliver the perfect email to each subscriber at the perfect time. These features include :
- Email Automation – With this feature, you can automate your entire customer journey.
- Tagging – This feature allows you to target certain audiences by adding custom labels to your subscribers.
- Personalization – You can make each one of your subscribers feel special by sending them personalized emails.
- Segmentation – Segmentation allows you to divide your subscribers into smaller audiences based on specific characteristics that will help you deliver more targeted emails.
- Promotion Pop-ups – Promotion pop-ups will give your website that extra spice and overall just provide a better customer experience.
Campaign Optimization
With the campaign optimization features, you will be guaranteed emails that are efficient and effective as possible. These features include:
- A/B split testing – Before you market your product test the market with the A/B split testing feature.
- Time Zone Deliverability – This ensures your subscribers will get your emails at the same time in each time zone across the world.
- Auto Resend – The auto resend feature allows you to give your subscribers a second chance to open your newsletters!
- RSS Campaigns – If you post quality content then that means your subscribers want to hear from you right? The RSS feature automatically inserts your content into an email and sends it to your subscribers on a schedule.
Reports and Analytics
You can track the performance of your campaigns so you can find out the perfect strategy that works best for your business. These features include :
- Campaign reports – This allows you to track your email campaign activity and subscriber engagement through spam complaints, bounces, etc.
- Surveys – The survey tool allows you to gain valuable subscriber feedback.
- Click maps – This tool allows you to track how your audience interacts with your newsletters.
- Opens by Location – This overview lets you see exactly where your subscribers are located.
MailerLite Pricing
MailerLite is a strong believer that pricing should be simple and affordable and that is reflected in their prices. The price you pay is determined by how many subscribers you have.
With the Free Plan, you can send up to 12000 emails per month with a subscriber list of up to 1000. If you want to send unlimited emails per month then the prices would rise to $10 per month.
It is also key to note that the Free Plan also does not come with as many features as the paid plans such as email campaign features and support features.
In addition, you can also purchase add-ons such as MailerPro, which gives you premium support whenever you need it, this is an additional $100 per month. Other add-ons include a Dedicated Ip which can improve your deliverability by isolating your sending reputation, this is an additional $50 per month. The last add-on is SitesPro which goes at $10 per month which allows you to publish as many landing pages as you need!
P.S MailerLite offers a 14-day free trial so you can get a feel of all the premium features.
What Are The Pros And Cons Of MailerLite
Like any other marketing tool out there MailerLite has its ups and downs and it comes with its fair share of pros and cons.
Pros:
- Beginner Friendly – For the newbies in email marketing this might be the best platform for you.
- Cheap Plans – MailerLite comes with a free plan that has a large set of features that the beginner can definitely take advantage of.
Cons:
- Intense approval system – The system to get approved can be very rigorous due to MailerLites strict terms and conditions.
- Lacks Features – Compared to other email marketing tools MailerLite does not offer as many features such as advanced automation and certain analytics
The Truth About MailerLite
Despite MailerLite having quite a few negative reviews over the last couple of years, it has still proven to be a solid choice when it comes to a reliable email marketing platform. I would recommend this product to any small business who want a simple email marketing done at a cheap budget, it is also perfect for the beginner or someone who is not technology savvy.
In addition, I would not recommend MailerLite if you are looking for a marketing tool that includes social tracking and in-depth reports and analytics.
Overall MailerLite is best suited for the small entrepreneur or blogger. If you’re still unsure about whether this is the right tool for you, just simply signup for the free account and make that judgment yourself.
If you’re still looking around at email marketing solutions for your small business give our article “The Best Email Marketing Software For Small Businesses in 2020” a read.
