Mailjet Review

MailJet Review: The SHOCKING Truth! (2021)

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As a digital marketer, I am consistently looking for new ways to bring my client’s new customers as well as more effective ways of nurturing potential leads. 

It’s no secret that one of the most consistent and best ways to gain new customers and nurture the ones that you already have is email marketing. In fact, email marketing is 40 times more effective at acquiring customers than Twitter and Facebook? 

By the year 2022, it is expected that over 347 billion emails will be sent every single day! That is a crazy huge number, so it would make sense if you got a piece of that pie wouldn’t it? Yes, yes it would!

Now that you know the growing importance of email marketing you should also know that you can’t just put out an email and expect it to be successful! There are so many different moving parts to building a successful email marketing campaign. You need amazing content, a great subject line, an email list, and of course a solid email marketing tool. 

Having a good email marketing tool can set a strong foundation and really place you on the right track to success! A couple of weeks ago I did an article on the best email marketing tools of this decade but recently I came across a particular email marketing tool called Mailjet. I decided to break down the platform to its bare bones and see what makes it run. I must say, I was impressed. 

In this Mailjet review, I will be taking a deep look at everything this email marketing platform has to offer from its best features to its pros and cons so you can make an informed decision on whether or not it is the right tool for you.

So without further ado, buckle up, and let’s dive straight into this Mailjet review. 

Related: 9 Best Email Marketing Platforms of 2020!

 

What is Mailjet?

Assets - Email Marketing - SMTP services - Mailjet

Mailjet is an email marketing tool that gives businesses the opportunity to create amazing email experiences that produce powerful results! Mailjet allows you to send out both marketing emails (eg. newsletters) and transactional emails (eg. order confirmation & registration confirmation). 

Mailjet was founded in 2010 by Julien Tartarin and Wilfried Durand and quickly grew in popularity to become an industry leader.  

Today, over 130,000 companies in 150 countries use Mailjet on a daily basis, these include some of your favorite brands like Kia, Microsoft, American Express, The Body Shop, and DHL. They also claim to send out around 2 billion emails every month. 

Mailjet has a simple mission and that’s to simplify email delivery and collaboration so our customers can focus on growing their businesses. Mailjet makes it super easy for SMEs and enterprises alike to attract, engage, and build relationships with their customers via email! 

Here’s what Bruno Van Haetsdaele, CEO and Co-founder of Linxo had to say about Mailjet: 

With Mailjet we started sending huge volumes of emails, we have been able to easily increase the traffic while keeping an optimal quality of service.” 

Try Mailjet For Free!!

 

 

What are Mailjet’s best features? 

Mailjet has quite a few features that make it a good bang for the buck. These features are: 

  • Email Editor
  • Transactional Emails
  • SMTP Relay & Email API
  • Automated SMS
  • A/B Split Testing
  • Segmentation
  • Personalization
  • Subscription Widget
  • Real-Time Communication
  • Contact List Management
  • Reports & Analytics
  • Integrations
  • Ease of Use

Keep reading to find out what each of these features consists of and if they’re actually worth it! 

 

Email Editor

Mailjet offers an email marketing solution that’s not only free but allows you to do all the basics when it comes to your email marketing campaigns. By using the easy to use Drag-and-Drop Editor aka Passport you can create attractive and highly converting emails in a few minutes. 

With Passport, you are given incredible functionality. You can create mind-blowing emails by simply inserting images and text blocks where you see fit. The possibilities are endless! The best part is that it is optimized for all screens so your emails would look great on any tablet, laptop, or mobile device. 

There is also a wide range of templates that you are given access to in order to begin your creative journey. Now in my opinion I would’ve liked to see a bit more templates available, however, they may be efficient enough and perfect for you! 

This email editor is perfect for the beginner who wants to get a hang of creating an email and wants to send out a professional email as quickly and as efficiently as possible. 

If you’re a developer then you’re in luck! You can even insert HTML code blocks so you can give your email that extra layer of customization. 

 

Transactional Emails 

Did you know that only 4% of people will discard transactional emails without reading them! This goes to show the increasing importance of transactional emails. So it would make sense that you had a system in place that made sure these transactional emails were delivered on time every time wouldn’t it? 

What is a transactional email? Well, in simple terms this is an email that a recipient receives after they take an action, for example, an order confirmation email or a registration confirmation email. 

Luckily, Mailjet offers an entire operation that facilitates the management of your transaction emails. (I know I just used a ton of big words there). In other words, Mailjet offers a solution that allows you to effectively manage and send out your transactional emails on auto-pilot. That means it is a guarantee that your transactional emails will always reach your customer’s inbox. You can also get super personal in your emails as seen down below. 

Personalization

If you are having issues with the transactional emails you can reach out to the deliverability support team so you can optimize deliverability!  

Try Mailjet For Free!!

 

SMTP Relay & Email API

Mailjet also offers SMTP at no additional cost to you! The goal of the SMTP is to allow you to send your emails faster than ever before! 

Mailjet’s SMTP Server can be easily integrated with any system giving you support for a variety of ports. 

As it relates to the API, you can integrate this feature with Mailjet in less than 5 minutes and start sending out emails via the SMTP Relay and Send API as soon as possible! 

Moreover, thanks to the APIs you can retrieve campaign statistics in no time, for example, the opens, clicks, and bounces! They also have a unique feature called PUSH mode which sends your real-time events to your own webhooks. 

 

Automated SMS

What is the one thing that you almost never leave home without? Well, besides your wallet. Yes, I am talking about your phone. Almost everyone uses their phones every day on a religious basis, in fact by 2020, the number of smartphone users is projected to reach 2.87 billion! 

So taking advantage of this is key for any marketer to gain the upper hand when it comes to their marketing. As discussed before transactional emails carry the highest open rate so why not utilize transactional SMS? 

Transactional SMS is one of the most crucial ways to reach your customers and Mailjet offers a system dedicated to specifically that! With Mailjet you can personalize and send SMS messages to your prospects regardless of the country they may be in! 

Some of the ways you can utilize transactional SMS by Mailjet are:

  • 2-factor authentication 
  • Shipping Information
  • Order Confirmation 
An example of a transactional email using Mailjet

Needless to say, they offer an SMS API that can be integrated with Mailjet in no time at all! They have also partnered with SMS carriers in order to guarantee that your SMS messages are delivered to your customers at the cheapest price possible! 

Try Mailjet For Free!!

 

A/B Split Testing 

A/B Split testing is incredibly powerful and is in fact the deciding factor on whether or not I decide to go with a particular email marketing service provider. 

A/B Split testing gives you first-hand data that shows you the best performing campaigns so you can scale what’s working and kill what isn’t working. 

Mailjet allows you to test up to 10 versions of any campaign, you can test everything in the campaign from the subject lines to the content in the email. This gives you a clear view of the winning campaigns so you can develop a strategy around them! 

Setting up these split tests with Mailjet can be done in just two steps. The first step is to set up the name of the test, the contacts you would like to send the emails to, and the language of the email. The next step is to set the variables that you want to test, for example, you may want to test the subject line “The Best Email Marketing Tools of 2020” vs. “These Email Marketing Tools Will Leave You With Your Jaw-Dropped”. 

After that is done, you just choose the percentage of your list that you want to see the emails and then the magic begins! In just a few days you will know which email is the most effective. 

Unfortunately, this feature isn’t offered on the Free or Basic plans. 

 

Segmentation 

This is another unique feature that is definitely worth the mention. This feature allows you to place your customers in different groups depending on various variables. Some of these variables include gender, age, country etc. You can even segment customers based on the time that they opened your email. Cool right? Right! 

This is extremely powerful as it allows you to target a specific group of people with the right content at the right time. For example, you may have a group of customers from the US who always click on your email but never download your Ebook so you may consider changing the lead magnet. 

Segmentation also allows you to get super personal with your customers and I can’t begin to explain the importance of personalization! In fact, I will just keep reading to find out. 

On the other hand, creating this segmentation in Mailjet can be done by just following a few simple steps. 

Unfortunately, this feature is only available if you purchase the Premium plan or higher. 

 

Personalization 

Did you know that  77% of consumers prefer to choose, recommend, or pay more for a brand that provides a personalized service or experience? (Instapage Personalisation Statistics)

If that doesn’t convince you of the importance of personalization then read this next statistic. 87% of consumers surveyed say that personally branded content positively influences how they feel about a brand. 

Personalization can literally be the determining factor of whether or not your email campaign is successful or not. Thankfully, Mailjet has a feature that is dedicated entirely to personalization. 

You can build emails that include elements such as your reader’s name, country, or even profession! For example, if you are a real estate agent you can send personalized emails of new houses that are on the market to your clients. 

Mailjet even has a really cool feature that allows you to add dynamic content that will only be showcased to a particular segment of your email list. 

Try Mailjet For Free!!

 

Subscription Widget 

This subscription Widget is another feature that made me smile when I was doing this Mailjet Review. In a nutshell, this widget allows anyone who fills out a form to be automatically added to your email list. 

If you don’t know already GDPR compliance is getting more and more strict every single day so when I saw that Mailjet offers a double opt-in feature that asks your user if they want to be in my email list I sighed a breath of relief. 

The subscription widget by Mailjet

There’s also the option to either embed this widget or add it as a popup so you can have it up and running on your website in no time at all! 

The best part is that this is available on all plans! 

 

Real-Time Communication 

This has to be my favorite feature of Mailjet, mainly because it offers seamless communication between team members, and after all teamwork makes the dream work! 

This feature allows for collaboration among team members on a particular campaign you may have in progress. This gives you the opportunity to gather your team member’s input on the project so you can make the necessary adjustments to suit. 

For example, you may have Karen on your team who always wants the colors of the emails changed, all she has to do is add a note about the change she would like to see made. 

You can add as many team members as possible and you can see this completely solves the problem of having to wait on one team member to finish their part before it’s passed on to the next person in the production line. 

You can add certain roles for certain employees to work on sections of your campaign as well as lock off certain areas of your campaign as your team works on them. You are also provided with a log so you can see the contribution each worker has made to the particular project.

This would work perfectly for companies that have locations in multiple countries. 

Unfortunately, this feature is only available for users who are a part of the Premium plan.

 

Contact List Management 

Contact Lists are the foundation of any email marketing campaign. Without a campaign list it’s literally impossible to run any email marketing strategy so it would make sense to have an email marketing tool that believes in solid contact list management wouldn’t it? 

Well, Mailjet takes your contact list extremely seriously. Mailjet offers easy migration of your contacts from other sources which is a definite bonus! You can even manually upload your own contact list regardless of if it’s a CSV, TXT, or XSL file. 

Contact List Management inside of Mailjet

Mailjet also takes a step further by integrating the personalization feature (as discussed before) in order to give each contact in your contact list the perfect customer experience. 

Try Mailjet For Free!!

 

Reports & Analytics 

Having a solid report & analytics system in place will always work in your favor. You need to know exactly what’s working and what isn’t working so you can continue to build even better email campaigns in the future! 

Mailjet has an intuitive dashboard that shows you everything you need to know about your campaigns, from who opened your email to who followed through with the call to action. This gives you the opportunity to make data-driven decisions on how to move forward with your campaigns. 

reporting inside of Mailjet

Another cool solution developed exclusively by Mailjet is Real-Time Monitoring which analyses your statistics in real-time and then alerts you if a problem arises. This works perfectly as you can address any problems and errors that occur before they get any worse! 

 

Integrations 

Integrating with different apps is always a bonus when it comes to setting up your email marketing strategy. The right integrations will give you that extra needed layer of integration. 

Mailjet offers over 80 integrations including your favorite apps such as WordPress, Zapier, Prestashop, and Magento. 

 

Ease of Use

This is a deal-breaker when I decide to purchase an email marketing tool. If it isn’t easy to use what’s the point of even running an entire email marketing campaign on it? 

Firstly, the sign-up process is fairly straight-forward and they’re no barriers to entry at all to getting your first campaign up and running. In fact, Mailjet provides you with an entire guide that will walk you through each step in getting started. 

Secondly, the drag and drop editor as discussed earlier is super clean and I like the overall interface. It’s super beginner-friendly and has all the functionally you will need to build out a professional email in no time at all! 

The dashboard isn’t the best I have ever seen however I personally can’t complain too much about it as it gets the job done efficiently and effectively. 

Related: The Best Email Marketing Tool For Ecommerce

Try Mailjet For Free!!

 

Mailjet Customer Support

Regardless of if you’re a seasoned veteran at email marketing or if you’re a complete newbie there will always come the time in your journey that you may need that extra hand to help you overcome some speed bumps. 

If you have read any of my reviews then you would know I am a huge fan of seeing a live chat on any software so it was a disappointment when I came to find out that Mailjet never offered a live chat option unless you upgrade to the Premium plan. 

That’s not even the worst part, there isn’t even any phone support so if you have an urgent problem that needs to be solved you have to submit a ticket with your phone number attached in order for them to get back to you. Moreover, there’s an option that allows you to mark your ticket as “critical”, however, I would have a bit more peace of mind if there was a phone number I could call directly. 

The Resource Libary by Mailjet

Despite not having phone support or live support for you are still given access to a full resource section that has information on a wide range of topics such as Technical support, billing, and product feedback. Aside from the resource library, you will also be given access to: 

  • A full blog to assist you with everything from email marketing to coding 
  • A section dedicated to developers 
  • A FAQ (Frequently asked questions) Section
  • GDPR( General Data Protection Regulations) Section 

All in all, the customer support at Mailjet is a work in progress but still provides you with adequate information to solve any problem you may have. 

Related: This Email Marketing Tool Has The Best Customer Support of 2020! 

 

Mailjet Pricing: How much does Mailjet Cost? 

Mailjet is one of the cheapest email marketing tools I have reviewed. In fact, if you want to give email marketing a shot but don’t want to spend alot on an email marketing tool then I would definitely suggest giving Mailjet a shot. However, I must let you know that it does have limited features. 

Mailjet has one free plan and three paid plans to choose from, the paid plans are the Basic plan, the Premium plan, and the Enterprise plan.  

How much you pay for each plan is determined by how many emails you plan to send out every month. 

The Free plan was designed for businesses that only want to send up to 6000 emails per month. This may be efficient for a business that doesn’t have a strict email marketing campaign as you are also limited to only 200 emails per day. The Free plan includes: 

  • Access to unlimited contact storage which means you can store as many contacts as you would like. 
  • APIs, SMTP Relay and Webhooks 
  • Advanced Email Editor 
  • Advanced Statistics

 

The Basic plan starts at $9.65 per month. This plan is perfect if you are just making emails and sending them out to your list and you don’t want advanced features like A/B testing and Segmentation. What does this plan come with? Well, you are given everything in the Free plan as well as: 

  • Online Support 
  • The Removal of the Mailjet logo on the footer of your emails 
  • Free Sub-Accounts 
  • No daily limit on the emails you can send out 

 

The Premium plan starts at $20.95 per month. I would recommend this plan to small businesses and digital marketers who have a solid email list and would like to use insights to get the most out of their marketing campaigns. With this plan you are given everything in the Basic plan as well as:

  • Segmentation 
  • A/B Split Testing 
  • Marketing Automation
  • Multi-user Collaboration – This is perfect if you have a team and you want to work on email templates in real-time. 

 

The Enterprise plan was designed for large companies and businesses that send out a large volume of emails on a daily basis. In order to get a price for this plan, you have to contact Mailjet so they can find out your needs and tailor a price to you to help you achieve your marketing objectives. The Enterprise plan gives you access to everything in the Premium plan as well as : 

 

  • A dedicated Technical Account Manager 
  • Infinite Scalability to support high volumes 
  • Deliverability Services
  • Custom Onboarding & Migration
  • Service Level Agreement 
  • Deliverability & Integration Experts
  • Custom number of users and advanced permissions 
  • Inbox preview 

If you decide to purchase any plan on an annual basis you are given access to a 10% discount. 

Try Mailjet For Free!!

 

Mailjet Pros and Cons 

Like every other email marketing tool out there on the market, Mailjet has its fair share of pros and cons. 

Pros: 

  • There is no credit card that’s required in order to start the free trial. 
  • Real-Time Collaboration creates seamless communication among team members. 
  • Mailjet has a pretty solid API 
  • It’s pretty easy to use 
  • The pricing plans are reasonable depending on what your email marketing campaign goals are. 

 

Cons:

  • No phone or live support for Basic plan customers 
  • They don’t offer as many integrations as some of the competitors 

 

Mailjet Review: Who is Mailjet for and is it worth it? 

Assets - Email Marketing - SMTP services - Mailjet

I would definitely recommend Mailjet to the business owner that just wants to design simple emails and send them out as quickly as possible. Mailjet is also for businesses that have small teams that prefer to have seamless communication with each other. If you own a large business Mailjet is still worth checking out but I would definitely suggest an email marketing tool that has more robust features like GetResponse

Mailjet is actually super simple to use and the drag and drop email editor makes the process of creating an email pretty simple. Moreover, I would love to see some more advanced features and a bit more options given by the email marketing tool. 

On the other hand, it would be nice to have some phone and live support without having to pay for the Premium plan. That being said the free plan has no expiration date so you can experiment with it and do what you have to do without paying a cent! 

All in all, if you are a startup and completely new to online business then Mailjet would be the perfect starting point for you! 

I hope this Mailjet review gave you enough knowledge to know if Mailjet is the right email marketing platform for your business this year. If you’re still looking for solid email marketing software I suggest that you check out our article on the 9 best email marketing tools of this decade!!

If you have had any experience with Mailjet before leave us a comment on your experience with the email marketing tool down below. 

Try Mailjet For Free!!