WELCOME to The Online Genius, your one-stop-shop for everything that has to do with the online business world! Today will we go over one of the best marketing software tools for Small Businesses. 

Are you a business owner that is looking for an email marketing platform that can help you generate sales on autopilot?

Well, you’re in luck! In this article, we will be going over what we think is one of the best sales and marketing software for small businesses in 2020.

The tool that we believe is an upcoming legend in the marketing space is GetResponse. 

We will do a detailed review of GetResponse so you can determine if this marketing software platform is right for you. 

After this GetResponse Review, you will know everything from the pros, the cons, the resources, the prices and overall whether it is really worth the investment or not.

Without further ado, buckle up and let’s hop into right into this article! 

 

What is GetResponse? 

Well, in a nutshell, GetResponse is an email marketing and online campaign management platform that aims to help business owners create and maintain a targeted subscriber list in order to send follow-up campaigns, video emails, and high-converting newsletters.

GetResponse offers “marketing automation, responsive email design, hundreds of ready-to-use email templates, landing page creator and useful statistical analysis tools.” 

GetResponse has been around for over 15 years and now boasts of having over 350,000 customers in 183 countries and is available in 27 different languages. I can bet that some of your favorite brands use GetResponse. Diverse right !? The email marketing company has offices in Poland, the U.S, Canada, Malaysia and Russia with over 300 + employees. 

The history of GetResponse is simply breath-taking. They have grown from just 6 employees in 2003 to over 200 employees in 5 different time zones.

How is GetResponse different from the competition? 

Well, they offer a spam-free solution and they are proud to say that they achieve a consistent deliverability rate of over 99%. This has given GetResponse the highest deliverability rate in the industry! 

 

Now let’s move on to some of the features and perks of GetResponse. 

 

What are GetResponses’ Best Features? 

GetResponse has a variety of features that have allowed the company to not only become a market leader but one of the most talked-about marketing software platforms. These features vary across what you decide to use the platform for. We will go through the email marketing features, the auto funnel features, the landing page features, and the marketing automation features. 

Email Marketing Features: 

GetResponses’ email marketing campaigns go beyond just sending emails. They aim to not only help you increase your sales but also subscriber engagement! Needless to say there are some amazing features that make it one of the BEST email marketing tools out there. Email marketing features include: 

• Deliver-ability –  GetResponse promises a 99% Email deliverability, this ensures your email arrives in the right hands at the right time. The company also adopted a “spam-free zone”. They have an anti-abuse department whose sole purpose is to monitor accounts and take appropriate action on specific threats. They even go as far as to automatically remove subscribers who mark your email as spam. 
• Autoresponders – This feature gives you the opportunity to schedule all the emails to be sent out ahead of time so you can focus on the other parts of your business that you actually like to do! With these autoresponders, you can tailor-make the message you want your audience to receive.  
• Email Templates – GetResponse offers you over 500+ Newsletter templates! You get access from templates such as Travel, Fitness & Wellness and Retail & E-commerce. The possibilities are endless!
• Perfect Timing – This is where it gets really interesting, GetResponse sends your emails to your contacts when they are most likely to open and click the emails! Isn’t that amazing? This is a game-changer! Historical data has shown that this has resulted in a 23% increase in open rates and a 20% increase in click rates. It is a proven FACT that people are more likely to engage with a new email sitting at the top of their inbox rather than an email sent 23 hours ago!
• Time Travel – This is another indication that GetResponse goes the extra mile, with Time Travel you can end your emails at the same local time in every time zone! This ensures that there is consistency across your campaigns. This guarantees that your contacts will see your email at the right time each and every time!
• RSS to email – This unique feature simply allows your blog to be seen by more people! All in all, you will be given the opportunity for more eyeballs to see your posts and more ways to engage with your audience. Did you know the average click to open rate for an RSS email is 21.09%? This is an opportunity that you can not afford to miss out on.

 

AutoFunnel Features 

With the AutoFunnel selling is made incredibly easy! This is a tool that aims to create automation throughout the whole customer journey. This is the ultimate all in one platform. It can be used to “sell your products, build your list, or promote and run webinars”. 

This funnel is extremely targeted especially for the business owner who walk their customers through an extensive buying process. So how does the AutoFunnel really work? 

First, the traffic is generated through Facebook Ads or a Social Ads Creator. 

Next, the targeted traffic is sent to a landing page that is optimized for your industry. 

This traffic is then converted into subscribers and leads using web forms and exit-intent popups. 

The next step is to take care of these leads and turn them into FANS of your brand! 

The next step is to start the hard-sell. GetResponse ensures you get that qualified sale through conversion-optimized sales pages! Not to mention they have e-commerce integrations from large players in the game such as Stripe, Etsy and Shopify. 

As the funnel gets smaller, GetResponse implements abandoned cart emails in order to reach that subscriber who was on the bring of purchasing but life got in the way. 

And lastly, GET PAID! This is made easy through payment processors, one-click upsell pages and automated order confirmations by GetResponse.

Other features that come with AutoFunnel include: 

• Professionally-designed and conversion-optimized scenarios
• Copy-Writing assistance from industry experts
• High-quality images and designs.

For more information on the AutoFunnel click here.

 

Landing Pages Features 

When it comes to Landing Pages this is where one of GetResponses’ specialties lie. When it comes to the landing pages you get 

• Fully mobile-responsive templates –  Complete with over 5000 + Shutterstock images you can use GetResponses’ built-in image editor to create amazing pictures in seconds! 
• Attention-grabbing images – This is where you can implement scroll stoppers, triggers that will help you get the best conversions and the highest return on investment. 
• Mobile optimized – Transition smoothly between mobile view to optimize your page for the mobile view! 
• Countdown timer – By simply increasing urgency you can prompt your potential leads and customers to take action immediately! 
• Drag-and-drop editor – Dragging and dropping elements have never been this simple! 
• SSL Certificate –  Increase your domain protection with their security features. 
• A/B testing & analytics – Get the best possible results with A/B split testing.
• Integration across platforms – Seamlessly connect with your favorite platforms such as PayPal, Youtube, Facebook and WordPress (P.S if you want more information on the top web-hosting platforms for WordPress to click here to read “The Best Webhosting Providers in 2020”).

 

Marketing Automation Features 

When it comes to taking your ideas and making it a reality the Marketing Automation platform at GetResponse is perfect. Their whole goal is to help you “Get More Sales With Less Effort”. 

When it comes to setting up campaigns that will be fully optimized, GetResponse makes this easier than ever.

In a nutshell, Marketing Automation allows you to see your entire customers’ journey. 

“With GetResponse Marketing Automation you can address your objectives and meet KPIs.”

Other features include: 

• Webinar platforms
• Analytics and Optimization 
• Enterprise Solutions
• Integrations
• Account and Campaign Management 
• List Building and Management
• Forms and Surveys
• Customer Relationship Management

 

GetResponse Pricing and Plans 

Before we get into the plans let’s break down the four pricing plans:

• Basic – starts at $15 per month
• Plus – starts at $49 per month
• Professional – starts at $99 per month
• Enterprise – starts at $1199 per month

The more subscribers you gain the higher the price tag goes. Depending on how you choose your billing period the price tag goes down. For example, if you choose to get billed for one year you will get an 18% discount and if you are billed for two years you will get a 30% discount.

So how do these plans really differ? 

They differ in terms of 

• The number of webinar funnels 
• The number of sales funnels
• The number of attendees 
• The webinar option 
• The amount of recording storage 
• In terms of automation, there are a number of differences such as the number of custom workflows. It is also key to note that the automation builder is only available on the “Professional” and “Enterprise” plan. 
• The number of user accounts that you have access to 

 

Pros and Cons of GetResponse 

Like every online tool out there Getresponse is not all sunshine and rainbows. It has its fair share of pros and cons. Here we have the pros and cons of GetResponse 

Pros 

• Amazing protocols against spam 
• Sales funnels built and designed for automation 
• The implementation of the all-new ‘AutoFunnel’ – allows for a seamless way to sell your products through ready-made funnels.
• Great case studies – They have customer results that have resulted in a 30% open rate. 
• 24 hour, 7 days a week, 365 support available 

Cons 

• No phone support is available 
• No free plan

Get a free 30-day free trial here. 

 

What do we think about GetResponse?

GetResponse has without a shadow of doubt proved why it deserves to be where it’s at today. GetResponse is the ultimate all-round marketing machine. 

From Email Marketing to Marketing Automation GetResponse ensures that you have a smooth plan to grow your reach and sell your products or services.

We rate GetResponse a solid 5/5/.

Despite GetResponse not having a free plan unlike the majority of other online platforms, we have still found it to be an incredible platform that’s worth the price.