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In this article, we will be breaking down the perfect email marketing tool for creators. So if you’re a blogger, author, YouTuber, poet, painter, musician, podcaster, chef, designer or teacher then this article could be for you!
We are going to be talking about the marketing software called ConvertKit, the email marketing software engineered for online creators.
So without further ado let’s hop straight into the article!
Table of Contents
What is ConvertKit?
Now before we dive into all the features, pricing and pros & cons of ConvertKit let’s first take a deep look at the growth of the company.
ConvertKit is actually fairly new to the email market game, it was only launched a couple of years ago in 2013 by Nathan Berry! Since then they have built an email marketing platform that has been making waves in the online community and has grown to 49 team members across 39 cities.
They are powered by their mission to help creators earn a living online. ConverKit believes that every creator should be able to earn a living from their craft online. They also have some amazing goals they’re trying to hit in the upcoming years. My favorite one has to be their goal to help their creators make $1,000,000,000. YES, THAT IS ONE BILLION. That’s a lot of zeros and that isn’t an average goal but ConverKit isn’t an average company.
Now you know a little about ConvertKit let’s dive straight into its best features!
What are ConvertKits’ best features?
Since ConvertKit was built for the creator it would make sense to have tools and features built around helping the creator focus on what they actually like to do rather than all the technical stuff wouldn’t it? Overall, they built features that make email marketing simple, easy and hands down the best way to connect with your audience. So what are these features?
Sign up Forms
Sign up forms can be said to be the first interaction your customer has with your business. First impressions go a long way to make or break how your customers feel about your business. Of course, ConvertKit thought of this and created a platform that makes creating a signup form simple and effective!
This feature allows you to :
- Create Unlimited sign-up forms
- Design Responsive templates
- Create Customizable designs
- Add custom fields
- Have a smooth lead magnet delivery
- Stay GDPR compliant – This basically means they have your back when it comes to protecting your subscriber’s data and privacy
This sign up forms are fully customizable so you can add your own twist on it so it matches your brand’s voice! Don’t worry, you won’t have to learn a single line of code to make this happen! Needless to say, it looks perfect on all devices so whether you use a sidebar or pop-up sign up form you will be able to create templates that are responsive on any platform.
In addition, ConvertKit has some amazing integrations with popular website and landing page builders to make it as easy as 1,2,3 to add your forms exactly where you need them. Even if you don’t have a website you still have the option to build a custom landing page on ConvertKit!
Aside from gaining new subscribers, you can use these forms as incentives for your readers to give them some value in exchange for their email address! You can’t lose!
Automation
The best things in life are automated! Nowadays almost every single email marketing tool has some form of automation tool built into it but how is ConvertKit different from its competitors? Well, ConvertKit has one of the most simple yet powerful automation builders in the marketplace.
These automation tools help creators:
- Create insanely powerful, automated funnels
- Set up the rules then let the app work for you on autopilot
- Customize a subscriber’s journey based on the actions they take
- Always know what’s the next step for your subscriber
- Send the right content to the right people at the right time
The tools provided help you build an overall unique customer journey that is easy-to-understand and can be customized at any time to fit your needs! You will be given a birds-eye view of the entire process so you can know what exactly is happening at every single stage of your funnel.
This automation feature gives you the power to learn exactly what makes your subscribers tick and how they’re interacting with your content. All in all, ConvertKit automates your entire email marketing plans through:
- Beyond Simple Automation Rules
- Integrations with your favorite brands – ConvertKit has 70+ integration partners including Shopify, WooCommerce, teachable, WordPress and Zapier.
- RSS feeds – This allows you to automatically create a broadcast to deliver your blog posts to your audience.
Moreover, this email automation tool will help you through everything from surveying your audience to hosting a webinar!
Email Designer
It’s no secret that writing and editing your emails can be a pain especially for your creators out there. The email designer makes this process simple for you allowing you to focus on doing what you actually like to do!
In a nutshell, the email designer helps you create simple emails that deliver and convert.
The overall design and layout of this feature are clean and sleek, it gives you the power to change the font, color, alignment or even add a link to your content from a block formatting bar!
The Email Designer also includes:
- Instant Images – These are commonly used images that are stored in your personal image library.
- Clickable CTAs – You can add a button to create a clear call to action. You can even go the extra mile and add a tag to anyone who clicks that button
Landing Pages
Having a great landing can really bring your concepts and creative skills to life. Needless to say, having an expert landing page can replace the need to build an entire website in order to start to get interested in your personal brand.
ConvertKit did the honors of gathering industry experts to help curate and design world-class templates that make building landing pages simple and effective even if you’re a complete beginner in the space.
Building an eye-catching landing page requires no coding skills however if you need to get your hands dirty and dig into the code there’s still the option of the custom CSS.
Needless to say, you will have access to 100,000 + images to add to your Landing Page.
The landing page builder also provides incredible metric updates for an increase in conversion and subscriber counts. This data gives you a deep dive into how your audience interacts with your landing page to help you improve your conversion rates!
ConvertKit Integrations
ConvertKit also goes the extra mile by integrating with over 70 of your favorite apps. These apps include Crowdcast, Teachable, Shopify, Stripe, KingSumo and Zapier.
ConvertKits Pricing
There’s a Free plan which gives you some incredible features which include unlimited landing pages, unlimited traffic, customizable domain setup and much more!! It is definitely worth the try if you’re new to the platform if you want to check out the free plan click here.
The other plans are as follows:
- $29 per month for 0 – 1K subscribers
- $49 per month for 1K – 3K subscribers
- $79 per month for 3K – 5K subscribers
- $119 per month for 5K – 10K subscribers
If you have over 5K subscribers you can get custom pricing.
ConvertKit also gives you 12 months for the price of 10 when you pay annually. There’s also a 14-day free trial.
If you want to take advantage of the free trial click here.
And it gets better! There’s a 30-day refund policy if you don’t like the service.
What are ConvertKits’ pros and cons?
Like every other email marketing software out there ConvertKit has its fair share of pros and cons. Here we have what we believe are the key advantages and disadvantages.
Pros:
- User-Friendly – Operating the platform is extremely straightforward and made with the beginner in mind.
- Great Support – They go the extra mile to offer 24-hour support, 365 days a year! They also go the extra mile by offering live training, regularly updated articles and weekly workshops.
- Integrations – They are partnered with tons of amazing brands and apps that make using the platform, even more, user-friendly.
Cons:
- A Tad Bit Expensive – Compared to other email marketing software out there like GetResponse it can be considered to be on the pricier side.
Overall the benefits of having ConvertKit as a part of your toolkit far outweigh the negatives.
Who is ConvertKit for?
ConvertKit was built with the creator in mind. Creators include bloggers, authors, YouTubers, poets, painters, musicians, podcasters, chefs, designers or even teachers. In a nutshell, anyone who is committed to providing some value to the world in their own unique way.
The Truth about ConvertKit
All in all, ConvertKit is perfect if you’re in the creative space. However, if you own a small business then it may not be your best bet. You may want to try taking a look at some other email marketing platforms such as GetResponse, MailChimp or AWeber.
ConvertKit has some amazing goals that they’re looking to achieve and if they keep up the consistency they have there is no doubt in my mind that they will achieve them.
Here’s what Pamela Wilson, the founder of BIG Brand System had to say about ConvertKit:
“ Working with ConvertKit is like having access to a powerful, high-speed rocket that launches your business toward success … plus a team of smart people to help everything run efficiently.”
If you would like to give ConvertKit a try absolutely free for 14 days click here.
Still, looking for the right email marketing platform for you? Check out our article on the 9 Best Email Marketing Software in 2020.
