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As a digital marketer myself, I know that a landing page can make or break your entire business, you need a landing page that not only captures your lead’s attention but also inspires them to take action. In fact, in some industries having a landing page is even more powerful than having a website. So it would make sense to have a professionally designed landing page, wouldn’t it?
Now if I’m being 110% honest, a couple of years ago building a professional landing page was extremely difficult and time-consuming. It was almost always necessary to call in a professional developer to get the job done, today there are dozens of tools that make this process a smooth ride that could be done by almost anyone!
After some good and bad experiences with various tools and landing page builders, I decided to do some deep research in order to find the best landing page builders of this decade! In my research, I came across Instapage and I must say I was completely blown back, it is no doubt one of the most advanced landing page builders I have ever seen and trust me I have seen them all!
It was at that point that I simply had no choice but to do an Instapage review. In this in-depth review, I will cover everything that you need to know about Instapage from its best features to its pros and cons. By the end of this article, you will know exactly if this is the right landing page platform for you in 2020!
Related: The Best Way To Generate and Manage Leads in 2020!
Table of Contents
Instapage Review
What is Instapage?
In a nutshell, Instapage is a landing page builder that has tons of features that will help you build a landing page in no time! In 2012 Tyson Quick founded Instapage, over the years the company has seen tremendous success and now has over 200 employees! Today they have over 15,000 customers across 100 different countries. They also support huge brands such as eBay, Vimeo, HelloFresh, ADP, and Skyscanner.
Instapage is no doubt the most advanced landing page builder in the world. They can proudly stand behind this fact thanks to the six products and hundreds of features that were designed to help you build better landing pages and increase your advertising conversion rates. (Don’t worry, we will go into detail on each of these products and features later down in the article).
At Instapage they have a simple goal in mind and that is to help their customers create better marketing experiences with less effort.
Here’s what Tamar Friedland, senior director of global paid marketing at HelloFresh had to say about Instapage:
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
Try Instapage For Free For 14-Days !!
What are Instapage’s best features?
With great features comes great responsibility! Instapage has done an excellent job of making sure that they live up to the hype. They have built a platform with features that I didn’t even know could exist on a landing page until now. So without further ado, let’s take a look at Instapage’s best features!
Advanced Landing Page Editor – You are equipped with every single tool needed to build a landing page.
Templates – Exclusive access to hundreds of templates
Instablocks – Advanced technology that makes building a landing page an easy and fast process
Widgets – Give your website that extra needed functionality!
Personalization – Give your website visitors a personalized visit when they visit your landing page.
Experimentation – Utilise data in order to make the best decisions possible!
Page Speed – Utilize advanced technology and tools to improve the overall page speed of your landing page.
Visual Collaboration – Create synergy among your entire team.
AdMap – This allows you to see the direct effect your ads have on each landing page all from one place.
Security – Advanced security guarantees that your landing page will be secured and protected.
For more detailed descriptions on each of these features keep reading!
Advanced Landing Page Editor
This is what you came for, what’s a good landing page builder without an expert page editor? Thankfully Instapage pulled out all of the stops when they built their landing page creator. This editor is completely drag-and-drop which means that you can build a fully customizable landing page by just the click of a mouse.
With access to over 5,000 different fonts and 33 million different images at your disposal, creating a landing page that not only looks amazing but also is a conversion machine is possible!
You are given complete freedom to let your creativity and imagination go wild in the process of building your landing page. You have control of everything from the headlines to the buttons to every line and squiggle on your landing page. In other words, you can manipulate ANYTHING and move it ANYWHERE on your landing page which makes it incredibly useful and effective.
Moreover, with the integration feature, you can easily integrate with your entire marketing campaign to get the most out of managing and nurturing your leads. Keep reading to see the 0ther benefits of the landing page editor! f
Try Instapage For Free For 14-Days !!
Instapage Templates
Templates are the backbone of any amazing landing page. They are essentially the personality of your landing page, so it would make sense to have access to amazing templates that will help you stand out against your competitors wouldn’t it? Yes. Yes, it would!
Instapage comes equipped with over 500 landing page templates that were built to increase conversion rates! This gives you the opportunity to create a landing page that has a totally different look and feel than your competitors.
These templates are full of functionality and were engineered in order to give your website visitors the best experience possible!
InstaBlocks
Now, this is where the party starts! Instapage designed a technology called InstaBlocks that allows you to construct hundreds of landing pages just by simply using individual page blocks that you can personally customize, save, and reuse. Furthermore, you can choose from a wide selection of pre-designed block templates like headers and footers which makes your job 10X easier!
InstaBlocks allows you to build landing pages using saved blocks like testimonials instead of just one element at a time. This creates a smarter way to build landing pages that’s fast and effective. All in all, you will be able to build hundreds of landing pages in just minutes!
I have never seen a feature like this on any of the other landing page builders I have reviewed and that alone convinced me that Instapage is way ahead of the game. This goes to show that Instapage believes in combining both efficiency and effectiveness.
Try Instapage For Free For 14-Days !!
Widgets
Widgets give your overall landing page that extra “umph” that sets you apart from your competitors. Widgets have the power to alter the entire functionality of your landing page, Instapage knew this so they set out to incorporate widgets that were designed in order to give your website visitors better overall user experience.
Not only can you insert call-to-action buttons and even countdown timers you can also even add your own custom widgets using HTML. All of this is done by the simple click of a button.
My favorite widget by Instapage has to be the chat plugins which allows me to help customers in real-time on my landing page! You can see how this can be an added benefit!
Personalization
We live in a world where people are now accustomed to seeing ads and landing pages everywhere they go on the internet. Moreover, if you have an internet connection I can guarantee you probably came across an ad that took you to a landing page when you were surfing the net. Due to the fact, people are now used to seeing these ads and landing pages everywhere it is beyond critical that you provide an experience that is unique to every individual visitor.
By delivering a landing page experience that is unique to every audience this directly will increase your conversion rate as everything on that landing page would be tailored specifically to that audience.
With Instapage you can do just that, you can create a landing page experience that is unique to multiple audiences that visit your landing page. For example, if you are a shoe manufacturer in England it would make sense that if a male visits your website you show them content with sneakers and if a female visits your website you may opt in to show them heels.
It gets better! You can test audience experiences and different variations in order to optimize for conversions. In other words, you can do split tests and see what content works best with the different audiences.
For all the data lovers out there this personalization feature not only lowers your Cost-per-Acquisition but it also increases your Return on Investment. Those are two things every business owner loves to hear. I know I love to hear it!
Try Instapage For Free For 14-Days !!
Experimentation
Here we have another tool that was built to maximize your conversion rates, this feature allows you to take full control of the post-click experience. In a nutshell, this allows you to make data-driven decisions depending on how each landing page, experience, and variation is performing. Essentially it gives you a birds-eye-view of your website visitors, conversions, conversion rates, cost-per-visitor, and cost per lead.
Through experimentation, you are also given access to tools like Heatmaps which expertly tracks all mouse movement, clicks, and scroll depth in order to see first hand what’s working and what you should A/B split test so you can improve the overall page performance.
Through the A/B Split Testing feature you are given the advantage of creating different types of variations of your post-click landing page so you can learn which layout, copy and images work for each individual audience.
All in all, by utilizing all the Experimentation tools you will be able to truly understand your website visitor’s behavior so you can then create content that is specifically designed to give the right message at the right time! Moreover, this allows you to validate what is the best route to take!
Page Speed
I’m not joking when I say that page speed has the single biggest impact on the performance of your entire website. In fact, did you know that 37% of visitors bounce when your site takes five seconds to load?
Luckily, Instapage has advanced technology that was engineered in order to accelerate your page speed. These technologies have one goal in mind and that’s to capture website visitor attention immediately through lightning-fast landing pages.
One of the page speed tools they have in their arsenal is the Thor Render Engine which delivers 3x faster-loading landing pages! This directly positively impacts not only your customer experience but you will see higher Quality scores, an increase in conversions, and a decrease in cost-per-acquisition.
One of my biggest problems I have had with landing page builders in the past is that I would get super-fast load speed on a desktop but as soon as I go to mobile my page speed dips. This is a huge problem since mobile counts for the majority of online traffic. Through Instapage’s AMP, you get a fast and smooth mobile browsing experience.
Visual Collaboration
If you are a part of a huge team or even a small team of five then I am positive that you would like this feature. In a nutshell, visual collaboration creates synergy among your entire team. This results in faster page reviews which results in faster landing page launches.
This really creates a unique way to simplify your whole team’s workflow. Moreover, you can respond to feedback in real-time which allows you to stay organized and on track by consolidating feedback on-page.
A problem that I had with my team in the past would be an unnecessary back-and-forth, Instapage solves this problem through the real-time edits. Furthermore, you can also share updates securely which guarantees that no unauthorized eyes see your teamwork.
Try Instapage For Free For 14-Days !!
AdMap
AdMap is the cherry on top of the cake. In a nutshell, AdMap allows you to connect your ads to your landing pages all from one central location. Through this tool, you can also visualize your entire ad campaign directly on Instapage.
How does AdMap work? Well, you simply sync your ad account with Instapage and you will see your campaigns and the corresponding landing pages that they are connected to. Instapage also equips you with your own personal Post click Score, which allows you to monitor the progress of your ad campaigns!
As mentioned before personalization is key in successful marketing and AdMap adds that extra layer of personalization to your entire customer journey.
Instapage Security
Despite having mind-blowing features Instapage is also a strong believer in having a secure platform. Instapage is GDPR compliant and they designed the entire platform to comply with these rules. Interactions and connections are also guaranteed to be secured and encrypted through SSL certificates so you know for a fact that your privacy will never be compromised.
Instapage is also the only landing page platform on the market that is Soc 2 compliant!
Instapage Integrations
Imagine having a landing page builder that could seamlessly connect with your favorite apps creating a unique sense of synergy. You can integrate with hundreds of apps from Google Ads to Google Analytics to KissMetrics to Salesforce.
To see the full list of Integrations offered by Instapage click here.
Try Instapage For Free For 14-Days !!
Instapage Customer Support
Behind every amazing company, there’s an amazing customer support team and Instapage is no exception to this law.
Instapage has a great customer support system that will help you every step of the way in case you have any problems or concerns. You can get in contact with the support team by submitting a ticket. Needless to say, they have a huge knowledge base that has answers to all the questions and concerns that you may have.
There is also a resource library with blogs, webinars, a video library, marketing guides, ebooks, customer stories, and even a podcast. All with the simple goal in mind of improving your overall experience at Instapage.
I should also mention that with the Enterprise plan you get additional customer support and a dedicated support manager.
How much does Instapage cost?
Now I know you have been waiting to find out how much it will cost to get exclusive access to all of these cool features and tools. Well, when it comes to Instapage pricing it’s very straightforward and simple.
The plans begin at $149 per month and are billed annually. Not only do you save 25% when you pay annually but you will be equipped with every single feature that you need in order to make highly converting landing pages.
There is also the Enterprise plan which has even more advanced features that you will need in order to scale your advertising efforts such as Real-Time Visual Collaboration, AMP Pages, Audit Logs, Page Migration Services, Customer Success Manager and a Dedicated Launch Specialist.
I know the price can be a bit hefty but you can try it free for 14-days so you can determine if this is the right landing page builder for you!
All in all, if you’re a blogger then Instapage may not be worth it, however, if you own a marketing agency and you have multiple clients that need excellent landing pages then Instapage is definitely worth the extra buck.
Try Instapage For Free For 14-Days !!
Instapage Pros and Cons
Like every other landing page builder, I have reviewed Instapage is not all sunshine and rainbows. It has its own fair share of advantages and disadvantages.
Pros:
- The Landing page builder is advanced but still incredibly easy to use and it’s beginner-friendly. Thanks to the drag-and-drop feature this is possible!
- There is a huge bank of templates that were designed to meet every one of your needs.
- You have access to tons of integrations
- Amazing customer support
- The A/B Testing and heatmaps make Instapage a force to be reckoned with.
Cons:
- The price can be a bit high especially if you are just a casual blogger.
- You don’t have access to a large variety of Widgets compared to other tools.
Who is Instapage for and is it worth it?
All in all, Instapage was made for the digital marketer who has to produce amazing landing pages for their clients. Moreover, if you’re running a business and have a team of professional marketers then Instapages was made for you.
Instapage is no doubt a powerful landing page platform with advanced features. The platform makes up for its price tag with the tools that you have access to. With Instapage the possibilities truly seem endless, despite having tons of advanced features the landing page builder is still beginner-friendly and super easy to use.
If you have read any of my other articles then you know that I love a platform that is incredibly easy to operate and navigate. Moreover, the fact that it has an extensive A/B testing option is a plus, I am a strong believer in the fact that DATA IS KING and what better way is there to make data-driven decisions than by doing split tests.
Furthermore, Instapage has consistently been improving its product and service and I can’t wait to see what they have in store for the next few years.
If you are still curious about whether or not Instapage is the right landing page platform for you check out my article on “The 13 Best Landing Page Builders in 2020!”.
