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Close your eyes and imagine having a toolbox that has every single tool that you need in order to grow your business. Imagine being able to control the growth and expansion of your business all from the comfort of one platform. The possibilities will be endless, just imagine being able to focus 110% on the stuff you actually like to do in your business because you have the systems in place that will do the heavy lifting. Is there even a world where opportunities like this exist?
As a business owner myself, I know how stressful it can be to learn complex software platforms that were made to “make life easier”. I also know how it feels to put time and energy into these software platforms when I would rather be out doing the stuff I actually like to do in my business. However, I ALSO know that generating and nurturing leads is crucial to the success of my business. You can see my predicament, it’s SUPER important but I don’t like to do it. I was frustrated so I decided to do some digging.
I needed a platform that will help me to create a solid system that generated, managed, and nurtured leads on autopilot. I also needed a platform that gave me access to everything I needed in order to improve my marketing. After much in-depth research, I came across Wishpond. I decided to take the leap and try it for 14-days on the free trial. I must say I was pleasantly surprised, in fact, I was so shocked by the number of features it had that I knew I had to do a review on the marketing platform.
By the end of this review, you will know without a shadow of a doubt if Wishpond is the right marketing platform for your business. So without further ado, let’s dive straight into this Wishpond Review.
Related: The Most Powerful Landing Page Builder in 2020
Table of Contents
What is Wishpond?
Well, in a nutshell, Wishpond is simply a one-stop-shop for all of your online marketing needs. Wishpond provides a system that helps you to generate, manage, and nurture your leads all from one simple and easy to use platform.
Wishpond’s top of the line marketing platform includes all the tools that you will need to guarantee your growth in the online world such as landing pages, social promotions, website popups, online forms and much much more which we will dive straight into later down in this article. It also has TONS of integrations with your favorite apps and software.
Wishpond has thousands of customers and has helped companies big and small grow. Some of the companies they have helped include some of your favorite brands like Walmart, ESPN, Yelp, CBS, lululemon, and The Weather Network.
Here’s what Akiva Resnikoff, founder & CEO of the Cookie Department had to say about Wishpond:
“The Wishpond team has been really great to work with. As a small business, our marketing dollars are very limited and Wishpond offers a lead-generating service that not only tops the big agencies but does it for a fraction of the cost. We have confidence that the little marketing dollars we do have is going to be spent in the correct manner and with the correct partner.”
Try WishPond Free For 14-Days!
What are Wishpond’s best features?
It’s no secret that much of the success and popularity of Wishpond can be directly attributed to it’s advanced and useful features. The best part about using these features is that you do not need ANY experience or developer skills since the entire interface was built with the beginner in mind and is simple to navigate.
Canvas
This is where your dreams come to life. Wishpond boasts that this is the easiest page builder ever created and I must say that I have to agree with them. By using the drag-and-drop editor I was able to create a decent looking campaign in just under an hour. I liked this feature because I have no coding experience at all! Plus, the page speed of the landing page was mind-blowing and I utilized all of the options.
This feature was also engineered to look amazing on tablet and mobile devices, using the incredible one-click mobile optimization feature you can quickly organize your landing page so it looks fantastic anywhere.
Wishpond makes it step further than just having a landing page with exceptional functionality. You can also keep track of your campaigns in real-time through built-in analytics. That means you will get a birds-eye view of exactly how your campaigns are performing so you can make the necessary changes to take them to that next level. Moreover, there is also the option of third party conversion tracking, this is a simple and effective way to track conversions on Facebook and Google ad campaigns. You can also do A/B testing to figure out which campaign is going to perform best in the long-run.
Here’s what Paul Brownman, CMO of Laleo had to say about Canvas:
“Canvas is the best f*#n landing page builder I have ever tried in my life”
Landing Page Builder
Landing pages have been becoming increasingly important and necessary especially for businesses that want to increase their conversion rates and maximize their lead generation. Thankfully, Wishpond has a responsive and intuitive landing page builder that has made it incredibly easy to get more leads and sales from your website!
Through the easy-to-use drag-and-drop editor you can easily set up and build your own highly converting landing page in just a few minutes. You can then take this landing page and publish it anywhere like your website, WordPress, and Facebook! You will also be equipped with powerful tools that will help you take your landing page to the next level. One of these tools is the popup tool which lets you add a variety of different popups like welcome mats, slide-in popups, and opt-in bars.
My favorite part about the landing page builder is that you can do A/B split testing and test unlimited variations of your page so you can find a winner as quickly and as effectively as possible! I also love the customizable form, this feature allowed me to create custom form fields that collect the necessary information I need from my leads. This landing page builder is also mobile-optimized, which means it will look great on any device! We will dive into these features a little later down in the article so buckle up, you’re in for a treat.
Try WishPond Free For 14-Days!
Contests and Promotions
One of the best ways that you can grow your audience today is by having a competition. Having contests have tons of benefits including increasing your social engagement, growing your social following, and building a solid email list.
With Wishpond you are equipped with promotion tools that will allow you to carry out a successful contest. The best part is that you can either do it yourself or have Wishpond’s team of professionals do it for you. You can run up to 10 mind-blowing social media contests, these include:
- Sweepstakes
- Photo Contest
- Bonus Entry Contest
- Instagram Hashtag Contest
- Coupon
- Referral Contest
- Vote Contest
- Leaderboard Contest
- Photo Caption Contest
- Video Contest
Each of these contests was designed with the end goal in mind of increasing your list of potential customers. Moreover, these contests will look great regardless of the device you’re using which directly improves the overall customer experience. What I find really great about this whole contest feature is that you can take these contest entrants and convert them into sales through the other features that are offered by Wishpond.
For more information of each of these contests click HERE.
Referral Suite
In a nutshell, the Wishpond’s Referral Suite allows you to market successfully through incentivizing your potential customers.
This feature pairs perfectly with the contest by rewarding extra entries to participants if they share your contest.This creates a unique way to directly tap into your followers’ circle and potentially bring more eyeballs around your brand. The best part about this is that this feature works in unison with all of the other suite of marketing tools by Wishpond.
How does the Referral Suite work? Well, each entrant is given a unique referral link that they can share with their friends to earn points. That’s cool, right? Right!
Try WishPond Free For 14-Days!
Website Popups
Pop-ups are no doubt one of the best ways that you can increase the conversion rates on your website. The average conversion rate for all pop-ups is roughly 3%. That means you have even more of an opportunity to get the attention of your potential customer.
With Wishpond you have access to a library of beautiful templates where you can create professional-looking popups in record speed and add them to your website in no time. My favorite part about this feature is that you can either do it yourself or have the Wishpond team of experts do it for you!
You will also get access to a variety of different types of popups such as welcome mats, opt-in bars, and slide-in popups. The possibilities are ENDLESS! The popups can also be triggered at the exam time that you want them to appear, so they can appear on entry, exit, scroll, click, on a timed delay or even using custom JavaScript. You can even stop the pop-ups from appearing on mobile devices which can increase your SEO ranking on mobile!
It gets better! What good is it having a popup if you can’t tell how they’re doing? Wishpond gives you the ability to track the entire success of your campaigns through the top of the line campaign statistics.
Online Forms
Having online forms is one of the easiest ways to grow your email list! Through these online forms, you can collect the right information in order to provide an even better quality of customer service. Moreover, through Wishpond’s integrations you can easily connect your favorite email marketing tools or simply add your new contacts to your Customer Relationship Management platform.
Through Wishpond’s drag and drop builder, you can build a professional-looking form with no coding experience. By the simple press of a button, you can create custom fields that will help you collect the information you want. You can also place your form anywhere, just simply copy and paste your Wishpond code to embed your form exactly where you want it.
Wishpond also allows you to run A/B split testing so you can test the various variations of your forms. This means you can make data-driven decisions on which online form is the best one for long-term success.
Try WishPond Free For 14-Days!
Marketing Automation
This is where the fun starts! Through Wishpond’s powerful but straightforward automation you can manage and nurture leads with no effort. Wishpond literally does all of the heavy liftings so you can focus on doing the things that you actually love to do in your business.
Through the marketing automation feature, you can automatically send welcome emails, content, and reminders to your leads which essentially means you will never have to manually follow up.
I like that you can also get personal with the automation process, I can customize a unique follow-up sequence for leads that depends on what options they selected on the form. That gives me the opportunity to only contact the leads that I know are qualified based on their demographics and activity. In other words, I can send the right email at the right time. This is perfect for me as I run a marketing agency and qualifying leads is a huge step of the process.
Moreover, after these qualified leads are identified, the marketing automation tool will email my sales team so they can follow up and close the deal.
Email Marketing Tools
What good is having a marketing software that takes care of your entire marketing process but doesn’t take email marketing into account? Well, Wishpond thought of that when they created the email marketing automation. This feature works in sync with the marketing automation where you can send personalized email campaigns directly to your leads. Needless to say, using marketing automation you can send the right and hot leads directly to your sales team so you can get the most out of every customer interaction.
Moreover, through the integrations, Wishpond has to offer you can create a system that makes the whole customer journey incredibly smooth. For example, you can integrate with your favorite email marketing tool like AWeber!
Leads Database
In a nutshell, Wishpond’s leads database allows you to create segments of leads and track their activity across their entire journey on your website. I personally can not stress the importance of having all of your leads in one single dashboard, this gives you access to insights that will help you get a better understanding of your leads and how they interact with your website.
Wishpond also has visitor tracking which allows you to see exactly which pages your leads are visiting and the campaigns that they are converting on. As mentioned before you can take this lead generation a step further by easily segmenting your leads into lists. Then based on these lists you can then send personalized email marketing campaigns with the goal in mind of boosting list engagement and maximizing conversion.
Try WishPond Free For 14-Days!
Custom CSS and Javascript
CALLING ALL DEVELOPERS! Wishpond isn’t just perfect for the beginners, it is also made with the developers in mind who like to get down and dirty in the code. If you know you can take your landing page to levels never seen before then you can input your own Custom CSS and Javascript.
Wishpond Integrations
If you are comfortable with other marketing software on the market that’s totally fine. There’s a possibility that Wishpond is integrated with that platform. With over 40 integrations and connections with 1000+ other apps there is no secret the doors that can open once you combine all of them together. Just imagine the damage you can do by integrating Wishpond with the tools that you already use! I personally always love to see an integration with Salesforce and AWeber so that was a breath of fresh air.
Does WishPond Have Good Customer Support?
When it comes to customer support Wishpond does a decent job. However, I have come across allegations when I was doing my research that Wishpond’s support takes some time to get back to you.
Wishpond offers Email support, Live Support, and Phone support. They also have extensive training so you can better understand the products and services that they have to offer. Moreover, they have a huge knowledge base that has tons of articles that will help you with any questions or concerns that you may have with the platform.
If you have read any of my previous reviews you know that I love to see a Live Chat on a website, it’s simply a breath of fresh air. So when I saw that Wishpond had a responsive LiveChat option I had a sigh of relief.
How much does WishPond cost?
When it comes to Wishpond’s pricing it’s very straightforward. They have three plans, the Starting Out Plan, the Everything You Need Plan, and the Rapid Growth Plan.
The Starting Out Plan starts at $49 per month.
The Everything You Need Plan starts at $99 per month.
The Rapid Growth Plan starts at $199 per month.
These plans differ in terms of the maximum number of leads you can utilize and the extent to which you receive customer support. It is also key to note that in the Everything You Need Plan you get access to A/B Testing, Custom Javascript, and API Access.
Moreover, they have a 14-day free trial if you are still having second thoughts about whether or not you should take the leap with this platform.
Try WishPond Free For 14-Days!
Wishpond Pros and Cons
Like every other landing page out there Wishpond has its own fair share of pros and cons. Here is a list of the pros and cons of Wishpond.
Pros:
- Wishpond is incredibly user friendly and was made with the beginner in mind.
- This platform is literally the all-in-one marketing toolbox. Anything that you may need that relates to marketing is on this platform.
Cons:
- Must enter your credit card information before you can access the free trial.
- There have been some issues with customer support getting back to customers on time.
- Pricing can be a bit steep especially if you aren’t planning to monetize your landing page anytime soon.
Who is Wishpond for and is it worth it?
Wishpond was made for the organized marketer who likes to control everything from one central location. It was made for the online business owner who wants a systematic way to generate, manage, and nurture leads. It essentially does all of the heavy lifting by giving you a team that will get the job done for you so that’s one less thing that you have to worry about!
However, before you take the chance with Wishpond you have to ask yourself if your business goal is to convert more leads. If yes then Wishpond is for you, if you run a non-profit organization then Wishpond is not the right platform for you.
All in all, after checking out Wishpond I can definitely say it’s worth it and I will definitely recommend it to some of my clients who may be looking for a simpler way to not only increase their sales but also improve the interaction they have with their leads.
