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Regardless of if you own a small business or a Fortune 500 company it is beyond critical that you have a plan in place for your landing pages. I’m not joking when I say that a landing page can make or break the entire course of your business, they are just that powerful! We all know that first impressions should be the best impressions. Well, think of your landing page as your first impression! If your potential customer isn’t sold on your landing page you will run the risk of losing that potential customer!
Despite the major importance of landing pages a study by Marketing Experiment showed that getting landing pages built and tested is one of the top five challenges faced by B2B marketers. Building a landing page should never be this hard especially when the entire fate of your online business rides on the quality and relevance of your landing page. Needless to say, around 75% of businesses have problems with suitable expertise for optimizing their landing page. That means they know the importance of having a landing page but they don’t know how to get the most out of it!
After seeing these reviews and hearing of entrepreneurs who have been having a hard time building a landing page I decided to conduct my own research in order to find a landing page builder that made creating landing pages not only an easy process but offers maximum efficiency. That is when I came across Leadpages and after hours of in-depth research into the platform, I knew immediately without a shadow of a doubt that this was the most powerful landing page builder in 2020.
So without further ado, let’s dive straight into this LeadPages review.
Related: The Best Landing Page Builder For WordPress in 2020!
Table of Contents
What is Leadpages?
Well, in a nutshell, Leadpages is a landing page builder that gives you the power to build professional landing pages with no experience needed! That’s it! ROLL CREDITS! I’m just kidding, Leadpages goes a bit further than that, it also creates a system that helps you collect leads in the best way possible! Leadpages has to be hands down one of the greatest landing page builders that focuses on turning your clicks into customers! Leadpages believe that behind every click is a potential customer so why waste the opportunity to turn that click into a lifetime customer?
Founded in 2012 by U.S. entrepreneurs Clay Collins, Tracy Simmons, and Czech Republic-based Simon Payne. Despite being a “young company” they quickly secured Series A and Series B funding (in other words they raised a TON of money) which put them in an incredible position. Today they have over 40,000 users and are growing every single day.
Leadpages simply aims to inspire synergy throughout your entire customer’s journey. Today it’s not enough to just hope and pray that your target audience somehow comes across your website. You need systems that not only ensure that they find your website but also convert them into lifetime customers.
Try Leadpages FREE for 14 Days!
What are Leadpages best features?
Leadpages is equipped with amazing features that have made it a beast in the marketplace and a force to be reckoned with.
Website Page Builder
Of course, I have to start off the features hot with the website page builder, after all this is what you came here for. Personally, when I am looking for a great landing page builder I typically look for two things, it has to be mobile-friendly and have fast page load speed. Leadpages has both of these features as a part of the Builder.
Other great features include the easy drag and drop interface which makes customizing the website or landing page as simple as 1,2,3. Leadpages also built this feature with lead generation in mind that means you are equipped with a lead gen form builder, lead notifications, and lead routing.
Every single page is also optimized for SEO so you can optimize these pages for organic growth on Google. Leadpages is powered by Google’s App Engine which means that you are guaranteed an amazing uptime, 99.9% to be exact which focuses on delivering both reliability and speed!
Moreover, as a customer, you get access to a library of widgets that will increase the overall functionality of your web pages and landing pages as well as pop-ups.
Ease of Use
What good is having a landing page builder that could produce beautifully designed landing pages and websites if it wasn’t easy to use. When it comes to ease of use with Leadpages I would personally give the platform a 10/10.
The entire software was built with the customer in mind and how they can improve the overall customer experience and what better way to do this than making it beginner-friendly. So if you are a complete newbie or a seasoned veteran I can guarantee you will be able to find your way around Leadpages.
Try Leadpages FREE for 14 Days!
Design & Templates
What good is building a landing page and it doesn’t look amazing? Well, with Leadpages you will be equipped with every single design tool that you need in order to create a mind-blowing landing page. You will be given access to all of Shuttershock’s premium images, a built-in icon library that allows you to easily add and customize icons and graphics, countdown timers, custom branding, customizable templates, keyboard shortcuts, video embed widgets, global page style settings, and many more options.
As a professional digital marketer, my favorite part of the designs and templates has to be the fact that I can display my Calendly appointment calendar prominently which will enable my potential clients to self-schedule a free consultation directly from my landing page. Cool right?
If you are interested in collecting email addresses you can also direct these visitors to a wonderfully designed Thank-you & confirmation page.
Pop-Ups
Did you know that the average conversion rate for all pop-ups is 3.09%? That means that you can get the attention of at least 3% of your visitors and convert them into potential lifetime customers. I know, you might be saying that this isn’t a huge percentage but that prevents an amazing opportunity to get in front of customers who may have otherwise abandoned your landing page. When it comes to Pop-Ups Leadpages offers a simple promise and that’s to capture your audience at the peak of their interest through the Leadpages pop-up builder.
The Pop-Up builder comes equipped with some amazing and revolutionary features. These include options like time delays which trigger your pop-up to appear only when a visitor has spent a certain amount of time on your website. They also include options like exit-intent pop-ups and trigger events. With access to the templates and the brilliantly designed drag & drop feature, you can have your pop-up up and running in no time at all! Needless to say, it’s super easy to connect your pop-up to your email service provider to encourage maximum efficiency.
All in all, it’s incredibly easy to publish your pop-up on your landing page or website without even giving your local developer a call.
Try Leadpages FREE for 14 Days!
Alert Bars
Imagine if there was a way that you could capture your audience’s attention in a unique and interesting way while at the same time boosting your overall conversion rates. This is exactly the advantage that Leadpages gives you through the non-intrusive alert bar.
These alert bars are mobile-friendly which makes them perfectly visible on any device! Some of you may be asking yourself, “Now why would I need to have an alert bar on my landing page or website?”. Well, if you are thinking of building an opt-in form or text-based announcement like your latest discounts then an alert bar will fit perfectly on your website. Moreover, you can also simply track your alert bar’s performance through the Leadpages dashboard which gives you a clear vision to see which pages are outperforming the others. Click HERE to read more information about the Alert Bars.
Conversion Tools
Leadpages believes in converting your clicks into customers in the best way possible. They do this expertly through various conversion tools. One of my favorite conversion tools has to be the SMS text messaging which makes it easy for my target audience to opt-in to receive an ebook or even subscribe to my email list. Through these conversion tools, you also get a clear cut picture of your entire campaign’s performance so you can get a birds-eye view of exactly what is working so you can do more of that. Other cool conversion tools include email trigger links, exit-intent pop-ups, real-time optimization tips, real-time analytics, and unlimited alert bars and pop-ups.
A/B Split Testing
Did you know that President Obama raised an additional $60 million using just A/B split testing? This goes to show how powerful and beneficial A/B split testing can be once you execute it correctly. With Leadpages you can do just that, with the lead pages functionality you can test exactly which landing page is going to perform best with your target audience. This provides you with that extra push that will boost the overall optimization process.
Try Leadpages FREE for 14 Days!
Security
I am sure that you can agree that when you have a beautifully designed and well-optimized landing page that your chances of being attacked by cyber-attacks increase. With Leadpages you are provided with automatic SSL encryption which not only protects your Leadpages domain but also if you have a personal domain. Other security features include Subaccount login which allows each of your team members to have their own login credentials so no more worrying about Harry from HR asking you for your logins!
Furthermore, the data that is collected through Leadpages is processed securely and is directly compliant with the GDPR requirements.
Leadpages Integrations
As I mentioned before Leadpages wants to create synergy through your whole marketing campaign. In order to do that in the best way possible, they have partnered with over 40 of your favorite brands to provide world-class integrations. That means you can integrate Leadpages with your favorite CRM platform, email marketing platforms, and even Zapier!!
Leadpages believes that your website visitors deserve to have the best experience possible and what better way to get that done than through seamless integrations.
Try Leadpages FREE for 14 Days!
Leadpages Customer Support
When you’re building out your website regardless of if you’re a seasoned professional or if you are building your very first landing page there always comes the time when you will need that additional help especially when you’re now learning the platform.
That being said, Leadpages offers a very comprehensive customer support system. It begins firstly with the 1-on-1 Quickstart call where you will be guided hand in hand by a Leadpages launch specialist who will walk you through the set up of your account.
Leadpages also has a wide resource library which comes equipped with just about everything that you will need in order to help you understand Leadpages and become more accustomed to the platform, these resources include webinars, blogs, guides, downloads, and even a podcast! You can also check out the free lead pages virtual workshops for additional information. If all of this is not enough you can join the weekly Q&A coaching sessions in order to clear any roadblocks that you may have and improve your results.
You also have access to a knowledge base that addresses the problems that previous customers have experienced when navigating Leadpages. If you have a problem you can always contact the tech support via email, phone or chat support and they would get back to you in the best time possible.
How much does Leadpages cost?
When it comes to Leadpages pricing it’s actually really affordable considering all the options and features that you are provided with. Leadpages has three plans, the standard, the pro, and the advanced.
The Standard plan starts at $25 per month.
The Pro plan starts at $49 per month. (Recommended plan)
The Advanced plan starts at $199 per month.
You have the option to pay monthly, annually, or every two years. Of course, the longer you decide to commit to the landing page builder the cheaper the monthly cost will be.
These plans differ depending on the number of sites you have and whether you have access to advanced features such as 1 on 1 Quick Start Call, Advanced Integrations, the number of sub-accounts, and 50 Extra Opt-in Text Campaigns.
What I love most about these plans is the fact that you aren’t restricted to how many website visitors you are allowed to have to visit the website like other landing page builders.
Click Here To View LeadPages Pricing
The Pros and Cons of Leadpages
Like every other landing page builder, I have reviewed Leadpages has its high points and its low points. Here are the pros and cons of Leadpages.
Pros:
- Leadpages is extremely easy to use and was made with the beginner in mind. Moreover, you can have your landing page up and running in record time.
- They focus on improving conversions and not just creating a beautiful landing page.
- There are tons of integrations that you can choose from which makes the connection across all the software that you use seamlessly.
- A wide selection of professional templates to choose from and use.
Cons:
- The price can be a bit high when you are just starting out your business.
- Unfortunately, you can’t A/B split test on the lower plans,
Who is Leadpages for and is it worth it?
Who is Leadpages really for? Well, that depends entirely on what the goals of your business are. If you’re a digital marketer who needs a landing page that was designed to convert leads into clients then look no further than Leadpages. However, if you run a non-profit organization that just has the goal of brand awareness then Leadpages may not be the right platform for you.
Through thousands of tests and millions of dollars spent Leadpages has created a platform that gets the job done not only efficiently but also effectively! Creating highly converting landing pages was never easy but thankfully Leadpages has made this process as smooth as possible.
All in all, if you are looking for a way to simplify the process but still produce a mind-blowing landing page then Leadpages is definitely for you.
