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Close your eyes and imagine that every single visitor that visited your website became a customer. Imagine how excited you would be to see those dollars rolling in. Imagine the exponential growth your business would experience. Now I hate to be the one that disappoints you but a world like that doesn’t exist. However, what if there was a way that you could increase the conversion rates on your landing page by 33%!
Now I have to be 100% honest with you, results are not guaranteed and the results aren’t typical but neither is this landing page builder. I am talking about none other than Unbounce, a landing page builder that focuses on not only helping you build a fantastic landing page but also one that has a high conversion rate. This makes it one of the best landing page builders for e-commerce.
In all honesty, when I was doing my research on the best landing page builders of 2020 I came across Unbounce for the first time and I was pleasantly surprised. This landing page builder completely blew me back, I was genuinely shocked. I wasn’t just shocked by the number of customers it has or the huge brands that it works with, I was shocked by the technology that they have implemented in order to create a better overall customer experience. It is truly phenomenal and I was just on the trial!
So without further ado, let’s dive straight into this Unbounce review!
Related: The Best Landing Page Builder For WordPress in 2020!
Table of Contents
What is Unbounce?
In a nutshell, Unbounce is a landing page builder that helps you create custom landing pages with no coding experience required. By using advanced technology they have created a platform that not only gives the users the benefit of creating a breath-taking landing page but also improves the overall conversion rates!
Unbounce was born back in 2009 when Rick Perreault reached his boiling point after being disappointed by dozens of developers when he wanted a campaign built. He then dedicated his life to creating an overall better experience for marketers. Today, they are one of Canada’s fastest-growing companies with over 175 employees across offices in Vancouver and Berlin. Needless to say, they are the #1 landing page brand for over 15,000 brands across the world including Campaign Monitor, officevibe, Zola, and Helix, just to name a few.
Here’s what the founder of Earnworthy, Nicholas Scalice had to say about Unbounce:
“We’ve seen conversion increases of over 70%, just by switching a client’s landing page over to Unbounce. We’re also able to test and iterate more rapidly, which is a win for everyone.”
Unbounce is built on 5 core values, these values are Courage, Ambition, Being Real, Empathy, and Diversity. Through these core values, Unbounce has created a platform that not only provides an incredible work environment but is dedicated to excellent customer experience.
Here’s what the CEO, Rick Perreault had to say about why he created Unbounce:
“We started this company because we wanted to help the world experience better marketing. With Unbounce, everyone has the power to create something remarkable.”
Try Unbounce FREE for 14 Days!
What are Unbounce’s best features?
Unbounce may sound amazing on paper but what features does it have that makes it stand out against the competitors? Let’s dive straight into Unbounce’s best features!
Landing Page Builder
Before I dive into the other SUPER COOL features of Unbounce I must first begin by talking about the landing page builder. Unbounce’s landing page builder gives you the opportunity to create amazing custom-built landing pages that have the goal in mind of getting you more leads and signups. The best part is that you will never need a developer! Cool right?!
Using the drag and drop tool anyone can build a professional landing page and take it to the market before lunch is ready! There are also over 100 templates that you can take advantage of in order to create a mind-blowing landing page, I can guarantee that it’s going to look so amazing that your competitors will go crazy trying to find the designer that built it but little do they know you are the mastermind.
Do you have a WordPress website? If you said yes then you are in luck, you can publish your landing page directly to your WordPress website through an intuitive plugin.
Moreover, Unbounce has a partnership with Unsplash which gives you access to over 850,000 professional, copyright-free images! Talking about partnerships you can send your Unbounce leads to any marketing automation or CRM tool in the marketplace. I almost forgot, for all those digital marketers out there you can improve the functionality of adding a tracking pixel or supercharging any page with custom HTML, JavaScript, and CSS.
Now, this is where it gets REALLY INTERESTING! Unbounce takes it a step further than just creating landing pages, once you have your landing page set up you can now take advantage of Unbounce Conversion Intelligence which aims to boost conversion rates and lower your costs to acquire a customer!
You can do really dope stuff like match visitor’s search intent, this is done through the Dynamic Text Replacement which allows you to swap out pieces of text on your landing page depending on the search terms a particular visitor used to get to your page. Now THAT is cool.
Fun Fact: By using the landing page features and conversion tools New Balance was able to increase the in-store sales by 200%!
A/B Testing
This tool takes A/B Testing to a whole other level, this feature allows you to split your traffic between two variations of the same landing page. That means you can see which landing page is the most likely to perform better overall and the best part is that these A/B tests can be set up in just a few clicks. This brings a whole other outlook on optimization and finding new ways to increase your overall conversion rates!
These A/B tests can also be run with the Stick Bars, which I go into detail a little further down.
Try Unbounce FREE for 14 Days!
Popups and Sticky Bars
Imagine if there was a way that you could get the attention of your website visitors before they decided to leave your page. That is exactly the goal of the popups and sticky bars. Through Popups, you will be able to not only capture costumes who were thinking about leaving your page but also increase your overall conversion rates.
Through the drag and drop features, you can create new and engaging popups in MINUTES! My favorite part about the Popups in Unbounce is the fact that you can choose exactly who you want to see your popups when they appear as well as dynamically change the keywords depending on the visitors’ search terms. Imagine how personal you can make your customer experience for every visitor!
On the other hand, with Stick Bars, these stay with the visitors as they scroll down your landing pages so your offer is always staying in sight! StickyBars also works seamlessly with Google’s mobile ranking signals and creates a browsing experience that’s not only mobile friendly but SEO friendly as well. With Sticky Bars you can also schedule campaigns that will run automatically which guarantees that you’re always showing your most relevant promotions.
I know I say this a lot but my FAVORITE part has to be the triggers, these triggers include on arrival, after delay, on scroll, on click, and on exit.
Smart Traffic
When I first came across this feature it blew me straight out of my socks. Smart Traffic uses some crazy artificial intelligence that looks at your visitors’ attributes and sends them to the variant that’s most relevant. The best part is that it starts optimizing in just 50 visits. This feature knows that the “one-size-fits-all” approach is not applicable in today’s industry so why not give the user a message that is tailored specifically to them and their needs.
I know that sounds cool and all but I will let the numbers do the talking, pages that utilize smart traffic see an average conversion lift of 20%. Regardless of your business model, you can see how this would be beneficial in the long run as it will help you to create amazing campaigns, smarter content, and more compelling visitor experiences.
Smart Traffic uses advanced technology to start optimizing fast so you can see what landing page works best in the shortest time frame possible! Needless to say you will get the best conversion rate possible, I can guarantee that!
Try Unbounce FREE for 14 Days!
Security & Performance
It’s all sunshine and rainbows when you have a landing page that looks great and performs even better, however you need a system in place that makes sure that your business data is secure and your customer’s privacy is top priority. Thankfully, the team at Unbounce takes security extremely seriously through advanced safety features and protocols.
Some of these advanced safety features include:
- Data privacy by design – Unbounce is compliant with all the international data privacy and security standards including GDPR, CASL, and PCI-DSS.
- Two-factor authentication – This ensures that your login process is secure!
- Single sign-on – Through this feature, it’s easy to secure and manage usernames, permissions, and authorizations all from one central place.
- Audit Logs – You can record all user activity so you see who logged into your account and exactly when they did it.
- Auto-session timeouts – Unbounce automatically logs you out of web sessions which is brilliant if you leave your computer unattended for long periods of time.
As you may know, SSL encryption is extremely useful today and can actually be a determining factor of if you rank on Google or not. Unbounce provides this SSL encryption which lets your visitors know that your pages come from a secure source. All in all, these security features provide peace of mind so you can focus on the areas of your business you actually like to do.
As it relates to performance Unbounce goes the extra mile to provide performance that you can count on 24/7. It provides 99.96% uptime so your landing pages will always be available and served up fast! There are also five data centers around the world that directly influence the extremely fast loading times.
Integrations
Unbounce can connect with literally any tool out there. I’m not joking, the possibilities are actually endless. You can connect with tools that help with optimization, analytics tools, education tools, marketing automation tools, email tools, and customer support tools. Some of these integrations include Active Campaign, Constant Contact, Crazy Egg, Zapier, and even Excel.
Try Unbounce FREE for 14 Days!
Unbounce Customer Support
Regardless of how excellent a software tool maybe it’s expected that you may still have your concerns or questions about how to navigate the platform. After doing a thorough run-through of the entire customer support system Unbounce I was pleasantly surprised. You can get in contact with Unbounce’s customer support through email, phone, or the LiveChat.
There is also a help center that has articles that will guide you through everything from getting started with Unbounce to becoming a grandmaster on the landing page platform. There is also an interactive community that has hundreds of people that have come across the same problems you may be having and have found solutions to them.
If you are still having your doubts about Unbounce you can take the builder for a test drive so you can see firsthand the power of Unbounce and what it can do!
How much does Unbounce cost?
When it comes to pricing Unbounce has a very simple and reasonable structure.
The Essential plan begins at $99 USD per month and comes with 75 landing pages and 8 popups and sticky bars.
The Premium plan begins at $199 USD per month and comes with 150 landing pages and 16 popups and sticky bars.
The Enterprise plan begins at $499 USD per month and comes with over 375 landing pages and over 40 pop-ups and sticky bars.
You can save up to 20% if you purchase the plans annually.
Unbounce’s Pros and Cons
Like every other tool out there Unbounce has its fair share of pros and cons. Here are what I believe are the top pros and cons of Unbounce.
Pros:
- The artificial intelligence features put it way ahead of its game and make the tool a unique landing page builder.
- The customer support at Unbounce holds your hand every step of the way to ensure that you have the best user experience possible.
- The platform is super easy to use and has some amazing functionality that makes it beginner-friendly but at the same time still intriguing enough for the full-time developer.
- It has a wide range of integrations that make it easy for you to create a unified front among all of your digital campaigns.
- The A/B testing feature also deserves a mention as it provides that extra needed helping hand to boost optimization and improve conversion rates.
Cons:
- It can be a bit pricey for the entrepreneur who isn’t actively making money from their landing pages.
- The learning curve may be a bit steep depending on your past technical experiences.
Try Unbounce FREE for 14 Days!
Who is Unbounce for and is it worth it?
If you own a business that doesn’t use their landing page for monetization then Unbounce is definitely not for you. Based on the price, it could quickly become very expensive. On the other hand, I would say Unbounce is perfect for all e-commerce businesses, software businesses, marketing agencies, and Pay-Per-Click advertising agencies.
If you own an agency and you are looking for a way that could turn your client campaigns around and leave them in shock with the quality of your service then Unbounce is definitely for you. By utilizing Unbounce you can launch campaigns quickly and efficiently. Needless to say, if you own an e-commerce business Unbounce would work perfectly for you in order to create landing pages that will help your products stand out and sell as quickly as possible. Unbounce is even for software companies that may want to collect information on a new product they would like to take to market.
All in all, Unbounce is hands down one of the best landing page builders of its time and deserves all of the recognition it has received. It has consistently shocked its users through its technology and the advancements it makes every single year. Still have your doubts about Unbounce check out the free trial here.
