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Everyday landing pages are becoming more and more crucial to the success of any business. It’s all good to have an excellent and interactive website but when it comes down to getting those customers at the cheapest price possible then having a solid landing page is your best bet. Having a landing page can be the determining factor of whether or not that website visitor decides to take that next step.
Landing pages are designed specifically to help you take your marketing efforts to new heights. In other words, landing pages were made to increase conversion rates. So it would make sense if you could create a highly converting landing page in 2020, wouldn’t it? Yes. Yes, it would!
As a marketer myself, I know the importance of having a professional-looking landing page that gets the job done. However, I know that creating a landing page can be a real pain in the butt especially if you have no coding or developer experience. So I decided to compile a list of the 13 Best Landing Page Builders in 2020 that was easy to use and required no coding experience!
During my search for these high-quality landing pages, I came across Lander. I was immediately shocked by the number of customers they had and I instantly began asking myself why I have never heard about them before. It was at that point that I knew I had to do a review on Lander, I went headfirst into the trenches and stripped the entire landing page builder to its bare bones to reveal its best features, its pricing, the pros and cons, and its overall functionality. By the end of this article, you will know everything you need to know about Lander and if it’s the right landing page creator for you.
So without further ado, let’s dive straight into this Lander Review!
Related: The Best Landing Page Builder for Ecommerce in 2020!
Table of Contents
What is Lander?
Lander, also known as Landerapp, is a landing page creator that gives anyone once they can control a mouse the power to create a professionally designed landing page. Lander is one of the leading landing page creators in the world with over 1,500,000 users and over 3000 brands. In fact, your favorite brand might just be using Lander, they have helped brands like The New York Times, Coldwell Banker, CAPCOM, Gameloft, Patagonia, and Cisco.
Lander has been in the game since 2012 and it’s no secret that they’re committed to helping businesses grow through the power of landing pages. They have helped hundreds of small and mid-sized businesses leave their competition in the dust and position themselves as a market leader.
If you have read any of my previous articles before then you know that I’m as transparent as a glass wall. That being said, this landing page builder isn’t as advanced as some of the other landing page builders I have reviewed like Leadpages and Unbounce. However, for a beginner, I would say that Lander would be the perfect start.
Through interactive templates and easy to use features Landingapp definitely deserves the recognition it has received over the years.
Here’s what Racheal Krider, CEO of Booming Online Business had to say about her experience with Lander:
“ I’ve really enjoyed having the ability as a marketer to create my own splash pages. Lander is extremely user friendly with excellent support and fantastic squeeze page designs. I’m very happy with the landing page generator and I would highly recommend it.”
Related: The MOST Powerful Landing Page Builder in 2020!
What are Lander’s best features?
Lander has some really cool features that make it stand out against some of its competitors. Its unique features have made it a platform that’s incredibly easy to use
Visual Editor
I have to start of Lander’s features with the visual editor. After all, this is the foundation of building your landing page. Through Lander’s “Easy-To-Do Editor” you can easily design and customize your landing page and have it up and running in minutes! The best part is that you need no developer skills in order to make that happen.
This editing tool does an excellent job of compiling all the key elements of a successful landing page all in one platform. These include dope features like a countdown timer to create urgency, Google Maps, Video, Google Fonts, Social Widgets, Call To Action buttons, and even a PayPal button. The possibilities are endless, imagine having a pop-up shop and being able to embed the location through the Google Maps feature.
It also includes expertly designed form building tools that were engineered in order to capture data about your website visitors in the blink of an eye. Needless to say, these forms are then completed automatically !! Cool right?
A/B Testing Tool
A/B testing has proven time and time again that it is beyond powerful and a necessary tool in every marketer’s toolbox. With A/B testing you can test exactly which landing page is going to perform the best and has the best overall interaction. Through Lander you can test up to three different variations of your landing page, giving you the benefit of testing any and everything on your landing page like the headline, sub-headlines, calls to actions, colors, testimonials, and much more! The best part is that you can do all of this under the same URL so your website visitors will never know they’re a part of a test.
This intuitive tool gives you the right tools and systems that will help you improve your marketing decisions. After all, the best way to make decisions is from real-time data and feedback. This A/B testing tool pairs perfectly with the Editor since you can make changes to the landing pages that you are testing efficiently and effectively.
Dynamic Text Replacement
This has to be the best way to maximize your paid advertisement budget! Dynamic Text Replacement simply matches the keywords from your Pay-Per-Click Campaigns with your landing page. This is SUPER money-saver as you are only serving your landing page to people who are looking for that specific keyword, this would directly lower your cost-per-click which will result in a cheaper cost per acquisition! Now, who doesn’t want leads at a cheaper cost? I know I do.
We are in an era where personalized content is the strongest content and can directly influence the increase of your conversion rates. So by utilizing Lander’s Dynamic Text Replacement you can create content that is unique to every visitor. My favorite part about this is the fact that you can pair it seamlessly with your paid-traffic campaigns.
Facebook Landing Page
Imagine if you could add your Landing page on Facebook! Well, with Lander you can do just that, in just 4 simple steps you will be able to include a Facebook tab into your business’ Facebook page in no time. Thanks to the seamless integration with Facebook this overall process is simple and can be done easily so you can publish as efficiently and effectively as possible.
There are tons of benefits of publishing Landing pages, some of these benefits include collecting sign ups directly from Facebook, an increase in engagement, monetizing your Facebook page and just simply improving your lead generation strategy.
P.S You need at least 2000 page likes to activate this feature.
Integrations
This is definitely a prerequisite for launching a landing page. Being able to integrate with your favorite apps and tools will help you take your landing pages to new levels and provide an even better quality of customer service.
Luckily Lander has integrations with the top email marketing tools, CRM tools, Analytic tools and even eCommerce tools and I’m just naming a few. Some of these integrations include MailChimp, Marketo, Salesforce, Vertical Response and AWeber.
Lander’s Customer Support
Despite this being one of the easiest landing pages to use in 2020 due to its beginner-friendly capabilities it’s no secret that you may still need that extra push to get your landing page to where it deserves to be. Lander goes the extra mile and provides a Help Centre that covers a wide range of topics that will help you in your journey from Getting started to how to utilize the dashboard. There are also blogs that may assist you in building your first landing page with Lander or solving any problems you may have with the landing page builder.
If you have any other questions or run across any problems you can always contact the customer care team through the form on the Contact Us page. You can also get in contact with the team through a live chat, phone support, and email support.
How much does Lander cost?
When it comes to Lander’s pricing it’s very straight-forward and simple.
The Basic plan starts at $49 per month and it was designed specifically for small businesses.
The Professional plan starts at $99 per month and it was engineered for in-house marketers.
These plans differ as it relates to the number of visitors you can have as well as how many custom domains you are given access to.
It’s key to note that all Lander plans come with an unlimited choice of templates, A/B Testing, Facebook Fan Page integration, SSL Encryption, and a few other key features. To see the remaining features that Lander comes equipped with click here.
You are also given a 14-day free trial so you can see if this landing page builder is the right bet for you. The best part is that you don’t even have to put in your credit card info!
Lander’s Pros and Cons
Like every other landing page builder I’ve reviewed Lander has its fair share of pros and cons.
Pros:
- It’s extremely beginner-friendly and it was made with the newbie in mind.
- Lander is mobile optimized
- The free trial doesn’t require you to input your credit card information which is a plus.
Cons:
- It can be a bit pricey depending on the goals of your landing page.
Who is Lander for and is it worth it?
Honestly, Lander isn’t a personal favorite of mine, however, Lander was made with the beginner in mind. So if you are new to this whole landing page builder space then Lander could be the perfect introduction. Lander offers a platform that caters to the individual that has little to no experience developing a landing page, on the other hand, if you are a seasoned veteran at creating landing pages then Lander definitely still has some features that will appeal to you.
All in all, despite the fact that Lander doesn’t have as many advanced features as other landing page builders I have reviewed such as Unbounce and Leadpages it is still packed with tools that get the job done. That being said, it is definitely worth it to the beginner who wants to get a simple landing page up and running in no time.
Thank you for reading this extensive Lander Review! If you have any experience with this landing page tool leave a comment down below.
