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Did you know that 75 % of email revenue is generated from personalized campaigns? I mean would you even open an email for dog lovers when you know that cats hold your heart? Nope, I didn’t think so, personalization is becoming more and more important for email marketers every day.
Imagine having an email marketing platform that goes beyond just sending out automated emails. Imagine having a system that helps you build even stronger relationships through personalized customer data! The possibilities would be endless.
In this article, I will be revealing an email marketing tool that does just that. I am talking about none other than Klaviyo. In this extensive Klaviyo review, I will be breaking down everything you need to know about the platform from its best features, to its pricing to its pros and cons.
So buckle up and let’s dive straight into the article!
Related: The 9 Best Email Automation Tools Of 2020!
Table of Contents
What is Klaviyo?
Klaviyo isn’t as old as some of the other email marketing platforms I have reviewed but it still packs a punch! Founded in 2012 by Andrew Bialecki and Ed Hallen, Klaviyo is an email marketing automation platform built to help online businesses reach new heights. Today Klaviyo has helped over 30,000 businesses in 80 different countries grow!
Today they have over 350 employees with a simple goal in mind to help businesses dominate their marketing.
In a nutshell, Klaviyo simply stores all of your customer data, then allows you to craft one of a kind experiences across email and other integrated channels so you can expertly measure the results in revenue!
Regardless of if you are just starting your entrepreneurial journey or own a fortune, 500 company Klaviyo has built custom experiences to suit your needs and solve any problems you may have.
“Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has, in turn, increased our conversion rates across the board.”
What are Klaviyo’s best features?
How does Klaviyo stand out from its competitors? Well, Klaviyo goes the extra mile in equipping its users with features that were built in order to help you increase your e-commerce sales. So what are these features?
Advanced Marketing Automation
Given the fact that Klaviyo is a marketing automation tool made for e-commerce it would make sense that it would have the expertise to carry out successful automation wouldn’t it?
Imagine being able to get a birds-eye view of your entire customer journey. With Klaviyo this has never been easier, this is possible through the interactive drag-and-drop builder. Moreover, you are able to A/B split test your automated emails, something that isn’t offered with most other marketing tools. That way you will know exactly what is working and exactly where you need to improve!
Data is KING and Klaviyo knows this. Aside from getting advanced automation tools and tricks you will be able to get access to data based on the customer lifetime value and lifecycle. With the behavioral data, you will know exactly when someone is making a purchase or simply browsing the website, with the customer data you have access to your customer’s location, gender or even birthday making personalization even better.
Moreover, you are given access to pre-built email flows that make it easy to set up and begin running immediately. These email flows include abandoned cart emails, automated win-back, welcome series and browse abandonment (customers who look at your product but are hesitant to buy.
Segmentations
It would make sense to send your customers emails and advertisements that are specifically tailored for them right? Klaviyo allows you to do exactly that, with this e-commerce email marketing tool you can target your customers based on the actions they took on your website, how they interacted with your emails and much more! Klaviyo’s segments update automatically so you never have to worry about manually keeping track of lists. There are countless opportunities with segmentation. You can segment based on behaviors and target based on special events and conditions, this results in an end goal of overall better results.
Now, this is where it gets really scary (just kidding, well kinda). Klaviyo’s custom web tracking allows you to get super detailed and targeted. For example, if you want to target people who looked at your product two times in 10 days you can with Klaviyo.
Needless to say, Klaviyo integrates seamlessly with Facebook so you can automatically create Facebook Custom Audiences so you can carry your advertisements across that platform. You can also segment by average order value, acquisition source, shopping preference, purchase frequency, purchase recovery, shopping behavior, purchase motivation, shopping cart profile, and browsing behaviors.
Integrations
Klaviyo offers countless integrations with all your favorite apps, this includes Amazon, Smile.io, 3dcart, Facebook, and Eventbrite. Klaviyo built an API that makes it incredibly easy to integrate with just about anything! Having access to these countless integrations allows you to get more data from your customers regardless of where they are at across their buyer’s journey. This gives you the opportunity to create more targeted and personalized messages for your audience. 
Expert Reporting
Think of Klaviyo’s reporting as your personal marketing command center. Imagine being able to see how your current performance compares to your previous results through real-time activity streams.
You will see first hand all the key metrics to help you get direct insight into your customers and potential customers. With the reporting features, you get access to everything data-driven from trends in events to the ability to track the growth of your lists!
In a nutshell, this simply helps you get an overall view on how much revenue you’ve generated from particular marketing campaigns and promotions.
Klaviyo Pricing
Klaviyo’s pricing is very straightforward and depends on the number of contacts that you have. The pricing, however, begins at $20 per month.
Here is a list of the pricing in relation to the number of contacts that you have:
With 300 contacts you pay $20 per month.
With 1,500 contacts you pay $45 per month.
With 5,000 contacts you pay $100 per month
WIth 15,000 contacts you pay $350 per month
With 30,000 contacts you pay $500 per month
With 150,000 contacts you pay $1700 per month.
If you have over 150,000 contacts then you will need to contact Klaviyo in order to get a customized price.
I know, I know this is fairly expensive compared to its competitors like MailChimp and MailerLite. Luckily you only pay for active subscribers. That means you aren’t charged for people who unsubscribe from your email list, this is not the case for other email marketing services such as MailChimp.
However, Klaviyo does come with a free trial that allows you to import and sync your data and access many of Klaviyo’s features for free, however, you are limited to only 500 emails maximum and up to 250 contacts.
Klaviyo Customer Support
When it comes to customer support Klaviyo has not received the best online reviews. Many people have said that they experienced long wait times when solving a problem, you can see how this would be a disadvantage if you need a problem addressed quickly and effectively.
Klaviyo offers support across live chat and email. The live chat is only available Monday to Friday between 9 am and 5 pm EST.
What are the Pros and Cons of Klaviyo?
Like every other email marketing tool out there Klaviyo comes with its fair share of pros and cons.
Pros
- User Friendly – Despite having robust features, the platform is incredibly user friendly and comes equipped with amazing templates.
- Amazing Integrations – Klaviyo does a great job with integrating with your favorite platforms.
- Step by Step Setup – Setting up email automation, segmentation and workflows are super simple and can be done by pretty much anyone.
- Only Charges For Active Subscribers – You will never have to worry about paying for subscribers who have unsubscribed from your email list.
Cons
- Pricing – The price of Klaviyo’s plans can be a bit on the pricier side compared to its competitors
Is Klaviyo Worth The Investment?
If you run an eCommerce business then Klaviyo may be the perfect email marketing automation tool for you. There is no doubt that Klaviyo is one of the most powerful email automation tools in the marketplace.
Klaviyo provides a whole new way to listen, analyze and act on your customer data. They provide a platform for you to listen to your customers’ needs and act on them in real-time.
If you’re looking for an advanced email marketing platform for online businesses then Klaviyo is one of your best bets!
“Across many of our brands, we’ve started to rely on Klaviyo as one of the most important tools to help us organize, understand and take action on our customer information in the most effective way.” – Connie Kim, Vice President, Strategy & New Business Development.
