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Did you know that the U.S. spent over 350 million dollars on email advertising in 2019?
Well did you know that 59% of respondents say marketing emails influence their purchase behavior?
These are some interesting statistics, right? Well, they are both true and are testimonies that taking advantage of email marketing can be a huge deal-breaker in your professional life! Imagine tapping into a small portion of the 4.3 billion users that will be using email by 2023. There’s no doubt in my mind that once you craft the right message and use the right email marketing platform that your business will blow up tremendously!
So having an email marketing platform that gets the job done efficiently and effectively would make sense right? Right. Finding the right email marketing tool can actually be pretty stressful if you don’t know where to start. If you are having trouble finding the right email platform to use check out our article The 9 Best Email Marketing Platforms Of 2020.
In today’s article, I will be talking about one of the leaders and a veteran in the email marketing space. I will be talking about none other than Constant Contact. We will be digging deep into everything from Constant Contacts pricing, to its best features to its pros and cons so buckle up you’re going to be in for a treat!
So without further ado, let’s hop straight into the article.
Table of Contents
What is Constant Contact?
So what really is Constant Contact? Well in a nutshell it is an email marketing platform designed to make your email marketing easy. They have been DEEP in the game since 1995 making it one of the oldest email marketing platforms I have ever reviewed. However, ever since then they have been making incredible moves. Today they have over 650,000 customers worldwide.
For over 20 years they have been dedicated to helping small businesses and nonprofit organizations grow and succeed. Over these 20 long years they have developed and mastered several skills that have made them a beast in the online marketing software space and have helped their customers grow and expand their businesses! Needless to say, they have grown to over 400 apps and integrations that are tailor-made for individual niches and services.
Fun Fact : Constant Contact was purchased by the Endurance International Group for $1.1 BILLION (YES BILLION). That’s right, the owners of two web hosting giants, Bluehost and Hostgator acquired Constant Contact.
What are Constant Contact Best Features?
So what are the features that really make Constant Contact great? Well, as an online marketing platform they come outfitted with everything that is needed to perform email marketing at its best. From automated welcome emails to subject line testing they are equipped to handle a majority of the customers’ needs.
Here is a birds-eye view of Constant Contact’s best features. \
Incredible Drag and Drop Editor
With this editor, it has never been easier to customize an email template so that it doesn’t only look incredibly professional but it’s also very responsive.
This allows you to create fantastic email templates in seconds that look like a work of art regardless of the device you’re operating from.
Automation. Automation. Automation
This is almost a prerequisite for any email marketing platform out there. Having Email Marketing Automation goes hand in hand with your email marketing success as it not only keeps your audience engaged but it helps to build solid customer relationships.
Constant Contacts email marketing automation allows users to:
- Greet new subscribers with the right email at the right time
- Trigger email series based on where your contacts click
- Segment contacts to send the right message every single time
- Automatically resend emails to your audience if they forgot to open it.
Email Marketing made for eCommerce
Constant Contact has built with eCommerce tools that were made in order to help you grow your online store. They offer everything you need to take your leads from potential customers to buying customers all in one process.
Contact Management
It wouldn’t be called Constant Contact if it couldn’t do anything with your Contacts right? Haha. Well, I thought that was funny. On the serious side, the email marketing service allows you to upload your contact list from Excel, Outlook, Salesforce or frankly wherever you have your contacts stored and then the email marketing tool handles all of the heavy lifting.
So you will never have to worry about manually unsubscribing inactive emails. Needless to say it comes with a lot more benefits that you can check out here.
Real-Time Reporting
This email marketing software provides top of the line real-time tracking tools that tell you exactly who is opening, clicking and sharing your emails!
Needless to say you can separate your contacts based on the content that they interact with so you can get an even more effective email marketing campaign.
Constant Contact Pricing
They have a very simple but effective pricing structure that comes equipped with customizable templates, mind-blowing features, and incredible customer support.
Here are the two plans offered.
Email Plan: Begins at $20 per month with up to 500 subscribers
Email Plus Plan: Begins at $45 per month with up to 500 subscribers
You can prepay for six or 12 months and save up to 15%! If you run a nonprofit organization you can prepay and save up to 30%.
They also have a 30-day money-back guarantee given that you have uploaded contacts to the email marketing software and sent at least one email. It gets better, they have also had a 30-day free trial! Don’t worry you don’t even have to enter in your credit card information.
Get your 30-day free trial by clicking here.
Constant Contact Customer Service
I must say, the customer service at Constant Contact is exceptional. They have a huge Knowledge Base that allows you solve any questions or concerns that you may have about the marketing software. You can get in contact with customer service through any of the following options. They are:
- Call Support
- Live Chat
- Video Tutorials – You are given step-by-step tutorials designed to teach you the basics and help you get the most out of your account.
- Ask The Community – An online forum with over 780,000 members that may be facing the same problems as you.
- Professional Services – You are provided with in house experts that will guide you hand in hand on how you can improve your marketing journey. These featured services include a marketing advisor, marketing assistant, and marketing manager.
- Tweet Them – Yes you can contact customer support via twitter to get your questions answers efficiently on your favorite platform
- Educational Events – The team offers seminars and workshops to help you improve on your email marketing skillset.
Constant Contact Pros and Cons
Much like every email marketing platform that I have reviewed Constant Contact comes with its fair share of Pros and Cons.
Pros:
- Large List of Integrations – The online marketing software comes equipped with over 450 integrations with your favorite apps like Facebook, Eventbrite, and Gmail.
- User Friendly – The drag and drop features make it easy for anyone to use and take advantage of the platform.
- Huge Amount Of Templates – Aside from the huge bank of templates that they have they have niche-related features that make it one of a kind in various markets.
Cons:
- Pricey – The prices for this email marketing tool can get a bit ridiculous if you have tons of subscribers. Compared to its competitors it has quite a high price tag.
Is Constant Contact Worth it?
All in all, Constant Contact is worth it once you have the budget. This email marketing software was made with the small business owner and the non-profit organization in mind.
The sad thing is that in today’s age you have access to other powerful marketing tools that offer 10X more but at a cheaper price point. One of these tools is GetResponse. You can see our full review on GetResponse here.
Despite having a high price tag it does have some great features that make it worth the thought. However, if you are still thinking about whether or not this is the right email marketing platform for you give our article on the best email marketing tools of 2020 a read.
