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Did you know that consumers check personal email for an average of 2.5 hours each weekday while at work? So that means you have roughly two and a half hours every day to potentially reach your target customer!
Every single day email marketing has been proving itself to be more and more effective as one of the best ways to consistently stay top of mind for your potential customers and contacts.
Email is 40X more effective at acquiring new customers than Facebook and Twitter combined! So it would make sense to have an email marketing tool that can get the job done efficiently and effectively right? Right!
In this article, we will be diving headfirst into a sales and marketing tool that gets the job done! We will be reviewing Sendinblue. In this Sendinblue review, we will be breaking down its best features, Sendinblue pricing and the pros and cons of the platform. By the end of this review, you will know exactly if Sendinblue is really the perfect email marketing platform for you.
So without further ado, let’s dive straight into the article!
Related: The 9 Best Email Marketing Tools in 2020!
Table of Contents
What is Sendinblue?
In a nutshell, Sendinblue offers digital marketing tools that give businesses the upper hand to help them build and sustain strong relationships with their customers. Sendinblue believes in quality and they stand by their mission “We value innovation, excellence, passion and selflessness, all to serve our customers well”. Today, Sendinblue has over 20 team members and over 80,000 customers worldwide and they continue to grow daily!
Who is Sendinblue really for? Well, Sendinblue was made with the small and medium-sized business owner in mind. Everything from the features to the pricing is designed to perfectly suit these business owners.
Sendinblue gives you the opportunity to effectively from managing email campaigns to sending text messages
What are Sendinblue’s best features?
Sendinblue has some really dope key features and we will be taking a look at each one!
Expert Ways To Communicate
When it comes to reaching your customers in the best way possible you have three options with Sendinblue, you can either implement Email Marketing, SMS marketing or Chatbox Marketing.
Let’s start off with the most important feature, Email Marketing, with the email marketing feature you will be given access to over 200 email templates that will allow you to build your campaigns and get them sent out to your contact list in no time!
There is also an expertly built drag-and-drop email designer so you build your own custom designs from the ground up! Now, in all honesty, this email designer isn’t as good as GetResponses however it still gets the job done!
The next feature is SMS Marketing which allows you to connect directly with your contacts using targeted SMS messages. SMS campaigns have been becoming increasingly popular and it is one of the best ways to keep your contacts up to date after all everyone is glued to their phones!
Needless to say, Sendinblue provides a platform that not only allows you to build amazing personalized SMS messages but also allows you to monitor the performance of your campaigns with key engagement metrics so you know exactly what’s working and where you can improve.
Imagine being able to connect with your potential customers and contacts in real-time! Sendinblue thought of this when they decided to include the Chatbox on their platform. This chatbox can be installed in seconds so you can directly interact with your visitors in real-time! All you have to do to set this up is to copy and paste the code into the header of your website. As simple as 1,2,3!
Personalization At Its Finest
Now let’s move on to the next step which is being able to personalize every single step of your customer’s journey. Personalization can be the single factor that will allow you to multiple the number of email openers and clickers!
We are going to start off this feature with Sendinblue’s Customer Relationship Manager Tool. With this custom CRM you will be able to organize your team and track every customer touchpoint from one central location! This means that you can centralize all your contact information and organize your contacts for maximum efficiency and effective communication.
In other words, you can group your contacts based on how you acquired them or even the step in the conversion funnel they’re at. The possibilities are endless.
How else can you get personal? The next feature is Marketing Automation, this is standard with every single email marketing tool out there. However, Sendinblue had to add their own little twist on it. This comes down to the beginner and advanced automation workflows examples you are given access to.
You also have the option to fully customize your Transactional Emails, with the drag & drop editor you are equipped with professional templates that make it incredibly simple to make it yours. Needless to say, Sendinblue offers a guarantee that your email will reach your contacts’ inbox every single time without fail!
Moreover, you are given the ability to Segment. This allows you to get super creepy and personal in your emails. This segmentation feature gives you the ability to send emails to people who visited specific pages on your website or took certain actions. Giving you the power to create a more direct and personalized relationship with your contacts.
Conversion Rate Booster
What good is it to reach thousands of people and then they don’t even become customers? It is key that you can convert these leads to customers! With Sendinblue you are given the opportunity to do that. But what do you gain access to?
The first key feature for a boost in conversion rates is the Landing Pages. Having a well thought out landing page will allow you to provide a better overall visitor experience! From being able to build any design that you want to create pages with a guided process Sendinblue has it all.
You can also improve the conversion rates through Sign Up Forms. Sign up forms are designed to help you grow your email list on autopilot. Needless to say, you can place these sign-up forms right on your website.
Metrics. Metrics. Metrics.
Being able to accurately track what is working is one of the most powerful aspects of any marketing platform. That means you will know exactly when to scale what is working and kill what isn’t working. Sendinblue lets you do this through expert reports and analytics. That leads to this question. What kind of options do you have for seeing metrics on Sendinblue?
The first option is Open & Click-Through Reports. This helps you take a deep look at your email engagement so you can see which contacts opened and clicked on your emails. This directly helps you improve your email opening rate.
My favorite feature when it comes to seeing the metrics would have to be the Email Heat Map. This single-handily helps you visualize exactly how your contacts interact with your email content. How does this work? Using advanced technology you will be able to visualize the engagement path of your readers by tracking their clicks and organizing them in a visual way.
You can also implement A/B testing. In a nutshell, this feature allows you to directly track the performance of two emails, analyze the data and choose the one that performs the best!
Needless to say, in Sendinblues’ backend, you will be able to stay on top of the statistics that are brought to you in real-time, allowing you to immediately analyze the performance of your transactional emails & newsletters.
P.S They also have a really cool feature that allows you to send your email at the right time so your contact list receives them exactly when they are checking their email inbox.
Sendinblue Integrations
How effective would an email marketing tool be without any integrations? Well, not very effective. With Sendinblue you can integrate easily with your favorite tools and products. Moreover, you will be given access to integrate with various plugins.
Sendinblue Pricing
Sendinblue has a very simple and overall affordable pricing structure.
Free Plan: Free Forever with up to 300 emails per day and an unlimited number of contacts.
Lite Plan: $25 per month and you can send up to 40,000 emails per month.
Essential Plan: $39 per month and you can send up to 60,000 emails per month.
Premium Plan: $66 per month and you can send up to 120,000 emails per month.
Enterprise Plan: This has no fixed price but allows you to send over 350,000 emails per month.
They also have a pay-as-you-go plan that is perfect for businesses that are not in the habit of sending emails often or have a large contact list.
Get your access to Sendinblue’s free plan by clicking here.
Pros and Cons Of Sendinblue
Like every email marketing platform out there Sendinblue comes with its own fair share of pros and cons.
Pros:
- User-friendly – The entire platform is incredibly straight-forward and easy to use.
- Affordable – This is one of the more affordable email marketing tools that I know and it’s worth every buck.
Cons:
- Moderately Long Account Registration – Setting up your account can take a while and can be time-consuming!
Is Sendinblue worth it?
Overall, aside from the account set up being fairly long and quite tedious Sendinblue does not have many disadvantages! The marketing tool is an all-around beast and deserves the recognition it has received in the last couple of years.
Would I recommend it? Definitely.
If you are a small business owner then you should definitely give Sendinblue a shot. It is definitely one of the best marketing tools out there for the price tag!
They also have one of the best platforms for transactional emails, so if you sell a product then this could be the right email marketing platform for you.
There are thousands of email marketing software out there and it’s easy to get lost looking for the right one that suits your needs. If that’s you check out our article The 9 Best Email Marketing Software Platforms in 2020!
