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Did you know that a study by Statista indicated that by 2022 it is expected that over 347 billion emails will be sent every single day?! Moreover, email marketing produces $1 for ever $44 spent! So it would make sense if you were to take advantage of a small piece of this pie, wouldn’t it? Yes. Yes, it would!
When I heard these statistics the importance of email marketing instantly stood out to me, I automatically knew that it could be incredibly powerful if it was utilized in the correct way. Furthermore, I had a couple of clients ask me if I offered email marketing as a professional service. Unfortunately, my answer was no.
However, I believe in life-long learning and that drove me to do a deep dive into researching the best email marketing tools of this decade! After building that article and feeling completely satisfied I came across another email marketing tool called Moosend. Despite the fact that I have grown to love GetResponse I decided to give Moosend a shot and see what it was really about.
The results were surprising and I knew I just had to do a Moosend Review. So that being said, buckle up and let’s dive straight into the article.
Table of Contents
What is Moosend?
Founded in 2011, Moosend is an email marketing software that allows you to send out automated email campaigns and automation sequences to your subscribers.
Over the last few years, the team at Moosend has been making some incredible progress in the email marketing world. They have built a platform that was engineered to help you build out amazing email marketing sequences with no effort at all!
They have helped thousands of businesses including your favorite brands like Vogue, Gucci, Dominos Pizza, TEDx, and Dixons.
Furthermore, Moosend does an excellent job of providing you with everything that you would need in order to build out amazing email marketing campaigns in the most efficient and effective way possible.
From amazing capabilities such as data analytics to email list segmentation, you will soon come to see the wide range of possibilities that are offered with Moosend.
Here’s what George Levitikos, the chief integration officer at Mullenlowe Group, had to say about Moosend:
“When it comes to brands, usually you don’t have a second chance if you miss a deadline or undelivered message to their audiences. Thanks to Moosend our clients are always happy. User-friendly dashboard, amazing support, great tools & automation help our business grow and our clients deliver outstanding results.”
The real question is, what really makes Moosend great and how does it stand out from its competitors? Keep reading to find out!
Click HERE To Try Moosend For FREE!!
What are Moosend’s best features?
Moosend has some mind-blowing features that make it stand out against the competition, however, we’re going to take a look at each feature and strip it to its bare bones to determine what really makes it a great email marketing tool.
Here is the list of Moosend’s best features:
- Email Marketing
- Marketing Automation
- Landing Pages
- Personalization
- Subscription Forms
- Newsletter Editor
- eCommerce AI
- Tracking
- Reporting & Analytics
- Integrations
- Ease of Use
Now let’s take an in-depth look at each feature.
Email Marketing
Of course, we have to start off the features with what you came here for, the email marketing campaign builder.
It’s no secret that Moosend focuses primarily on email marketing so it would only be right if they had a system in place that allowed you to create mind-blowing email marketing campaigns.
That being said let’s take a deep look at what you get through the email marketing functionality of Moosend. Now there are 5 different types of email campaigns that you can create with Moosend, these are:
- Regular One-time Campaigns
- A/B Split Test Campaigns
- Automation Campaigns
- Repeatable HTML Campaigns
- RSS Campaigns
The Regular campaign option gives you the opportunity to send out simple emails to your entire list or a segmented part of your list.
The A/B Split test campaigns are by FAR my favorite type of campaign to date! I am a very data-driven individual so given the fact that A/B split testing allows me to test 2 versions of a campaign so I can determine which one is the most effective is a dream come through.
With A/B testing you can test everything from subject lines to different images in your email. The overall goal is to find which version of a campaign is best for the success of your business.
The Automation Campaign is another really amazing addition, it simply allows you to create a campaign that is automatically sent to your subscribers whenever you want. The best part is that you can design as many templates as you want and save them until you are ready to take them to the starting block.
Think of it as your personal storage unit of automated emails, all you have to do is let your imagination run free and use them whenever you best see fit!
The Repeatable HTML Campaign allows you to send out emails to your subscribers on a consistent basis using content that is pulled from a URL of your choice.
The RSS Campaigns were designed for blogs that constantly get updated with content. How does it work? Well every time you publish a new blog post your email list will get a notification telling them that you just published a new blog and they should check it out!
Setting up a new campaign in Moosend is extremely simple and anyone can do it all you have to do is simply follow the setup wizard and you are on your way to creating your first email marketing campaign with Moosend.
When it comes to the overall design of your email campaign you are in good hands. Moosend has a template library of over 60 different templates to choose from! Cool right? These templates include niches such as eCommerce, travel, blogging, RSS, and much more. The best part is that these templates were engineered in order to optimized for any and every device.
I almost forgot to mention another feature that made my jaw-drop when I was traversing through Moosend. That’s the content spam text design and deliverability tests. In a nutshell, these features ensure that your emails don’t ever get sent to spam.
P.S Moosend has a tool called Refine that automatically creates the perfect subject lines for you that are data-driven!
Click HERE To Try Moosend For FREE!!
Marketing Automation
Automation is the backbone behind any successful email marketing campaign. By utilizing marketing automation to its full capacity you will see a full boost in your conversion rates while you turn your focus to the areas of the business that you actually like to work on.
This is where all the magic happens, Moosend provides you with over 30 ready-made templates or what Moosend likes to call “Recipes” that you can choose from in order to start the creation of your automation campaign. Some of these recipes include:
- Abandoned cart – Sets a system in place that contacts your customer about an item they left in their cart until they purchase.
- Anniversary – Automatically sends out emails on a particular date or dates of your choice.
- Upsell/Cross-sell – Sends out emails that are designed in order to get your customers to spend more money with your business.
- New Customer Thank You Email – Sends out emails as soon as a customer completes a purchase on your eCommerce store.
- Happy Birthday Email – Automatically sends out happy birthday emails to your readers. You can even send out discounts on your reader’s birthdays!
The automation workflows can also be integrated with your favorite eCommerce platforms such as Woocommerce, Zen Cart, and Salesforce all by the click of a button!
Setting up this different automation is pretty simple and straightforward however you still get a personal walkthrough from the setup wizard.
Landing Pages
If you have read any of my previous articles then you would know that I am big on landing page builders, in fact, I did an extensive article on the 13 best landing page builders of 2020!
That being said, when I saw that there was a Landing page feature with Moosend I began smiling to myself. It’s very rare to find an email marketing tool that has a landing page builder and knows how to pull it off well.
Moosend’s landing page builder had some pretty fundamental features such as the drag & drop editor which made it super easy to add elements and create expert looking landing pages in just a few minutes.
Needless to say, you are also equipped with some really nice templates that are not only SEO optimized but also look fantastic. They are also designed to look great on any device from your Uncle’s iPad to your sister’s Android tablet.
One of the biggest challenges I have seen most landing page builders is that they have slow loading speed so I was impressed to see how well Moosend utilized their CDN. Aside from the fast loading time you are also given other features that improve the overall functionality of your landing page, these include countdown times, the Facebook Tracking pixel, built-in forms, and much more!
Click HERE To Try Moosend For FREE!!
Personalization
Did you know that 82% of marketers have reported an increase in open rates through personalized emails as compared to generic emails?
When it comes to building email campaigns personalization is key! Being able to connect with your target audience on a deeper level can be the determining factor on whether or not they take the Call-to-Action on your email. Moosend takes email marketing personalization to a whole new level.
Remember those times when you could only customize emails by editing the first name? Well with Moosend you can take a step further than that.
By the use of advanced technology Moosend provides you with the opportunity to get super personal. For example, you can schedule and send out emails based on the weather! Now that’s dope, Moosend uses real-time weather data in order to send out emails that are based on the weather conditions.
That means if you are an apparel brand you can send out offers based on if it rains or shines, for example, you may send out an offer for a raincoat during the raining season or an offer for beach pants when the sun is out!
It doesn’t just stop there, Moosend uses artificial intelligence to analyze customer data and shows customers product recommendations based on previous actions they may have taken on your online store. If you run an eCommerce business then I know that’s music to your ears!
Subscription Forms
With Moosend you are also given the option of creating your own personal subscription forms! How are these forms helpful? Well, this is an added additional way that you can begin collecting email addresses from your potential leads.
There is a wide range of forms that you can choose from. These include:
- Modal Pop-up – This is the basic pop-up feature that you have probably come across on other websites before.
- Inline Form – This is an embedded form that is seamlessly inputted in your blog so your visitors can sign up whenever they please.
- Floating Bar – This is a bar that is either at the top or bottom of your page that stays in place as your website visitors navigate your website.
- Floating Box – This is a box that stays on your visitor’s page as they scroll down.
- Full page form – This is a pop-up that simply covers the entire page so it’s really IMPOSSIBLE to miss!!
Moosend also provides you with a wide range of templates to choose from so you can have the best options possible. The subscription form editor also has the drag and drop feature which means it’s super easy to use and it’s beginner-friendly.
My favorite part about this feature is that you can choose whether you want your form to target only mobile or desktop users. You can also display your forms in the countries and cities of your choice.
Click HERE To Try Moosend For FREE!!
Newsletter Editor
This is where Moosend really showcases what it’s capable of. Moosend said it best, you are given the ability to “create professional-looking newsletters that sell like hotcakes.”
This is where you get to become a Picasso on your website, you can take advantage of the library of templates and designs as well as put the cherry on top with the perfect image that resonates with the message you are trying to portray. Moreover, you also have full control over the fonts and other cool elements that you would like to include in your email.
As discussed earlier you can get fully personal and the personalization really and truly comes to life here in the newsletter editor.
My favorite part about the Newsletter Editor is that I can test how my email is going to look without ever even having to exit the editor, all I have to do is enter my email address in the field on the top menu.
Ecommerce AI
Do you run an eCommerce website? Yes? Well, you’re in luck! Moosend offers a feature specifically designed for eCommerce websites.
Did you know that 76% of website visitors abandon their cart? Luckily Moosend uses advanced technology to ensure that no one ever abandons your cart without getting a personalized email from your brand. This is no doubt one of the best ways to recover sales.
Needless to say, Moosend also comes equipped with a product recommendation tool that is engineered in order to provide your users with product recommendations depending on their tastes!
Through Moosend you can also get a birds-eye view of your entire customer journey so you can map out the exact process that it takes for a prospect to become a paying customer.
You can also create “shoppable” emails. That means you can build emails that have a specific button embedded in them that takes your website, visitors, directly to your online store.
Tracking
What good is it having a website if you can’t tell exactly how your website users are interacting with it? Exactly, it isn’t good at all!
Thankfully Moosend provides you with the tools needed in order to track events that take place across your website.
With the behavioral data tracking feature, you can segment your mailing list and then group your emails based solely on your customers’ actions. Through advanced tracking, you can also personalize your entire emails to the point where it will come across as creepy (Trust me, that’s a good thing).
Tracking also allows you to automate your campaigns which in turn allows you to create an overall better user experience for your customers.
Click HERE To Try Moosend For FREE!!
Reporting & Analytics
DATA IS KING! I am a strong believer in making decisions that are driven solely by data. Thankfully Moosend can make that happen, you can view real-time data as it comes in so you can see everything from your email’s open rates to the bounce rates. You will be given every piece of information that is necessary in order to make an informed decision about the progress of your campaign.
The BEST part about these reports is that Moosend also has a feature that showcases the percentages of clicks that occurred within a campaign.
Moreover, directly inside the reports tab, you can see exactly how every single one of your email campaigns is performing. I can’t stress enough the importance of being able to have a report on how your campaign is doing.
Do you run a small team? If so Moosend also has the option to share reports by the simple click of the button, no need to go searching for that password. This directly creates an efficient and effective working environment.
Integrations
Integrations have become a very important part of all software companies and Moosend is of no exception. Moosend does not have as many native integrations as some of the competition, for example, GetReponse has literally hundreds of integrations.
However, Moosend still has integrations that have made it a force to be reckoned with. One of those particular integrations is with Zapier which is a nice touch because that gives the user access to hundreds of different applications.
Ease of use
Not only does Moosend offer the best value for your money it’s also the easiest email marketing software to use in 2020!
Based on hundreds of customer reviews Moosend has been ranked one of the easiest email marketing software to use of this decade. That means that it’s super beginner-friendly.
Click HERE To Try Moosend For FREE!!
Moosend Customer Support
Regardless of if you have no experience with email marketing or 10 years of experience on your belt there always comes the time when you may need help navigating across a software.
Thankfully Moosend has amazing customer support. With Moosend you are given access to hundreds of different articles that were built to answer any questions you may have about the email marketing software.
If you have read any of my previous articles then you know that I love a LiveChat Option so I was pleasantly surprised when I saw that Moosend had one.
There is also a wide range of video tutorials that will walk you through step by step any problem that you may be having on your email marketing journey. If that isn’t enough for you then you can check out the webinars which have everything from how to create a beautiful email newsletter to show you how to pick the perfect subject line.
Moosend Pricing: How much does Moosend cost?
When it comes to Moosend’s pricing it’s extremely simple and straightforward. In fact, this has to be one of the cheapest email marketing tools I have ever had the privilege to review. So if you are looking for a cheap email marketing tool then Moosend could be your best bet!
Moosend offers 3 different plans, the Free Plan, the Pro Plan, and the Enterprise plan.
With the Free Plan, as the name suggests you get all the core features absolutely free of cost but you are limited to 1,000 subscribers, however, you can send out an unlimited number of emails.
You will also get access to signup and subscription forms and reporting & analytics.
The Pro Plan starts at $8 per month and you get everything offered in the Free plan including access to landing pages, transactional emails, phone support, and SMTP server.
The Enterprise Plan offers custom pricing that depends on the number of subscribers that you would like to send your automated emails to. With this plan, you get everything that’s in the Pro plan as well as Custom Reporting, an account manager, SSO and SAML, on-boarding & migration and service-level agreement.
These prices depend on the number of subscribers you have! It should also be noted that if you pay bi-annually you will get a 15% discount and if you pay annually you will be given a 20% discount.
Click HERE To Try Moosend For FREE!!
Moosend Pros and Cons
Like every other email marketing tool, I have reviewed in the past Moosend has its fair share of pros and cons.
Pros:
- Moosend has a free plan that will give you all the features and tools that you will need in order to send out fully functional email marketing campaigns.
- They have amazing customer support
- There are amazing templates to choose from and the workflow builder is beginner-friendly.
Cons:
- The landing page builder isn’t available in the free plan (This may not be seen as a disadvantage to some as those that take advantage of the free plan may not even need a landing page.
- The sign-up forms are not as professional as other platforms that I have reviewed such as GetResponse
The Best Moosend Alternatives
Still, thinking about which email marketing platform to take the leap with? Here we have the best alternatives to Moosend.
Moosend vs GetResponse
When it comes to price Moosend wins hands down, but when it comes to functionality and features GetResponse wins by a mile. GetResponse provides a more solid showcase of features and tools that will take not only your email marketing but your overall business to the next level.
That being said, Moosend still gets the job done and it does it well. Your choice of which platform is the better choice really comes down to your budget and the number of features that you want. If you own a non-profit organization or a small business that just sends out a couple of emails a week then Moosend would be perfect for you. However, if you own a business that relies heavily on the marketing efforts to move forward then I would suggest GetResponse.
Click HERE to read my full in-depth review of GetResponse.
Moosend vs MailChimp
Again Moosend wins when it comes down to price, they both offer amazing automation features as well as professional drag and drop editors that make it stand out against other competitors. On the other hand understanding and using Moosend is easier than operating MailChimp since the latter has a slight learning curve but hey you might catch on quicker than I did.
If you are looking for an email marketing platform that has a wider range of native integrations then I would suggest that you give MailChimp a shot.
Click HERE to read my full in-depth review of MailChimp.
To see the full list of the best email marketing tools of 2020 click HERE!
Who is Moosend for and Is Moosend Worth it?
Moosend is perfect for anyone who may be new to email marketing and is looking for an email marketing tool that is not only super cheap but also super easy to navigate. On the other hand, even if you run a Fortune500 company Moosend has some amazing advanced features that will be tailored to your overall business growth.
That being said, Moosend was made for the individual who wants to create email marketing campaigns in one of the most efficient and effective ways possible.
On the other hand, they offer campaigns that are tailored to specific industries such as:
- Ecommerce
- Agencies
- Travel
- Publishers
- Saas
However, that still leaves us at the question of the day, is Moosend actually worth it? The short answer is YES. Given the fact that it’s trusted by companies such as Isobar and Ogilvy, I can say without a shadow of a doubt that Moosend is definitely worth it. The best part is that you can try it completely free with no risk at all to you or your business.
So give it a try completely free and let me know how it works for you!
