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It’s no secret that email marketing is extremely powerful. Did you know that 80% of marketers claim email is their best means of customer acquisition? Needless to say, email is the preferred promotion channel for 60% of consumers. Based on this data alone, I can say without a shadow of a doubt that if you aren’t building an email list in 2020 you are leaving money on the table.
In order to build a successful email list, you need to have a system in place that automatically asks your potential customers for their emails. The days of having a basic sign up form and getting tons of emails are gone, today you need to have a form that not only captures the attention of your website visitors but also appears at the right time.
Now building an email list can be a complicated process if you don’t know what you’re doing so in today’s article I will be taking a look at an email opt-in plugin that makes this process much easier. I will be doing an in-depth review of OptinMonster, a lead generation software that helps you grow an email list, get more leads, and drive more sales!
So without further ado, let’s dive straight into the article.
Related: The Best WordPress Plugins of 2020! (MUST READ)
Table of Contents
What is OptinMonster?
Before I talk about all of OptinMonster’s best features, it’s pricing, and the pros and cons let’s take a look at the growth of the company.
Founded in 2013 by Thomas Griffin and Syed Balkhil Optin Monster was built to create a better way to capture email addresses and increase website conversions! Overnight the company quickly rose to become one of the biggest names in the email marketing niche. Today over ONE MILLION websites are using OptinMonster!
In a nutshell, OptinMonster is a lead generation software that helps you generate more subscribers, leads, and sales from the traffic that you already have! The best part is that this is done in just 3 small steps. Don’t worry we will get into each of these steps later down in the article.
OptinMonster knows that over 70% of visitors who abandon your website never return so they built world-class technology to ensure you capture these leads and maximize the conversions on your website.
Fun Fact: Some of the biggest companies in the world use OptinMonster, some of these companies include Patreon, Harvard University, ClickBank, Capterra, and Pinterest.
Click Here To Get Your 14-Day Free Trial!
What are Optin Monster’s best features?
What makes OptinMonster stand out against the competition? Well, there are tons of amazing features that make it a beast (No pun intended) in the game.
Easy to Use Interface and Setup
As mentioned before, OptinMonster can be set up in just 3 simple steps, aside from this easy 3 step setup the interface is absolutely mindblowing. OptinMonster created a platform that is beginner friendly while producing amazing results. Here are the 3 steps.
Step 1: Create an amazing offer
You can choose from the huge variety of templates and begin to make it yours without having to touch a single line of code.
Step 2: Target and Personalise your offer with behavior automation
This is where it gets really interesting, with advanced technology you can show the right offer to the right person at the right time! It doesn’t get any better than this.
Step 3: Test, Test, Test!!!
At this stage, you will be given access to all the data so you can see exactly what’s working and what isn’t and improve!
Drag ‘n’ Drop Builder
Never have to worry about seeing a line of code a day in your life! With the Drag & Drop Builder, you can easily create forms that look incredibly professional and are fully functional.
You begin with pre-made templates and then add your own twist to them to make it yours. You also will be given access to over 26 attention-grabbing animations and sound effects. It’s also super mobile friendly!!
Click Here To Get Your 14-Day Free Trial!
Campaign Types
OptinMonster has considerably grown over the last few years, from just having three types of opt-in forms to have eight!
The different types of opt-in forms you can take advantage of are:
- Lightbox Popup
- Fullscreen Welcome Mat
- Slide-in Scroll Box
- Floating Bar
- Countdown Timer
- Sidebar Forms
- Inline Forms
- Content Locker
- Coupon Wheel Optin
For a more detailed description of each of these campaigns, types click here.
Campaign Triggers
Imagine if you could detect the exact time a visitor was going to leave your website. It would make sense to get them to make a purchase before they left, wouldn’t it? Yes, yes it would. That is where the campaign triggers come into play. With these triggers, you can detect your visitor’s behavior and use triggers to show them the right pop up at the right time.
In order to do this OptinMonster uses top of the line Exit-Intent Technology which uses advanced software to recover abandoning visitors. There are also other really dope features like the scroll trigger which only shows campaigns after the user has scrolled X% of the page.
My favorite trigger would have to be the inactivity sensor which targets inactive visitors with the goal in mind to convert them into subscribers. Other triggers include Timed Display Control and Campaign Scheduling.
For more information on these triggers click here.
Targeted Campaigns
Imagine if you could segment your visitors and show the right message to the right people at the right time. With this feature, you can create campaigns that are targeting the audience that you would like to attract.
You can do really cool tricks like showing targeted messages based on where the user is coming from, customizing your campaigns based on the page or section of your website. You can even create offers specifically made for returning visitors. My favorite part of this feature has to be the device based targeting which allows you to create unique campaigns for desktop tablets and mobile devices.
Other features include Adblock detection, cookie retargeting, geo-location targeting, onSite Retargeting, and OnSite Follow Up Campaigns.
For more information on Targeted Campaigns click here.
Click Here To Get Your 14-Day Free Trial!
Seamless Integrations
OptinMonster integrates with all your favorite apps! I can bet my last dollar that it’s integrated with the email marketing tool that you use.
These integrations include Klaviyo, MailChimp, Drip, Constant Contact, and AWeber. They also integrate with Salesforce, Facebook, and of course WordPress. These are just a few of the dozens of integrations that you can take advantage of.
With this feature, you can not only do List Segmentation but also lead sharing which means you can easily share leads with the various partners. You can also set up retargeting pixels based on campaign interaction.
For more information on the seamless integrations click here.
Actionable Insights
What good is having an amazing lead generation tool but not being able to get reports? Thankfully OptinMonster provides insights and tools so you can see exactly which campaign is working so you can do more of what works and less of what doesn’t.
With the Actionable Insights, you can split test your ideas to see which one is going to perform the best based on data, you can also create offers for people who already opted into previous campaigns. They built this feature so you can get all the statistics you need to improve your lead-generation strategy.
OptinMonster Pricing
OptinMonster is actually extremely affordable and has a simple price structure. There are 4 plans, the Basic plan, the Plus plan, the Pro plan, and the Growth plan.
The Basic plan begins at $9 per month.
The Plus plan begins at $19 per month.
The Pro plan begins at $29 per month.
The Growth plan begins at $49 per month.
These plans are billed on an annual basis. However, it comes with a 14-day free trial so if you aren’t happy with your purchase within the first 14 days you will get a 100% refund no questions asked.
These plans differ depending on the page views, the number of sites you have the software installed on, and a variety of different features. Note well, with the Basic plan it truly lives up to its name, you don’t get to experience OptinMonster at its best unless you purchase the Pro plan on higher. To see the full differences between each plan click here.
Click Here To Get Your 14-Day Free Trial!
OptinMonster Customer Support
Did you know that 90% of Americans use customer service as a factor in deciding whether or not to do business with a company? (TrustPilot)
You can get in contact with OptinMonster’s customer support by submitting a support ticket if you’re already a customer or by filling out a form if you have a pre-sales question. There is also the option of Live Chat if you have any questions you would like answered immediately. They also have a knowledge base that is equipped with hundreds of articles that will help you get your problems solved.
What are Optinmonster Pros and Cons?
Like every other software, OptinMonster has its fair share of advantages and disadvantages.
Pros:
- Easy To Use – As mentioned before OptinMonster is extremely straightforward to use and is designed with the beginner in mind.
- Amazing Support – Regardless of the question or problem that you have it is guaranteed that the team at OptinMonster will be there to help you every step of the way.
- No Coding Skills needed – In order to begin to capture emails, you need no coding skills.
- Peace of Mind – You are given a no-risk 14-day money-back guarantee.
Cons:
- Can potentially slow down your WordPress website – The WordPress plugin has seen instances where it has slowed down the user’s website.
Is OptinMonster Worth it and why do I need it?
Well, that all depends on what kind of business you run and what your end goals are. If you are looking for a proven way to boost your subscriber growth and by extension your overall sales then OptinMonster could be the right platform for you.
The lead generation software is packed with features that make it a great bang for the buck and a great addition to your toolkit.
OptinMonster was made for marketing agencies, bloggers, eCommerce websites, and all small businesses. So if you fall into any of these categories I would suggest taking the leap and giving OptinMonster the chance,
If you would like to take advantage of OptinMonster 14 day free trial click here.
