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Generating leads for your business literally determines the success of your entire business! However, despite the major importance of lead generation, it’s not the easiest part of the business to implement. In fact, it could be the HARDEST part of your business.
Did you know that a study by the B2B Technology Marketing Community stated that 61% of marketers think generating high-quality leads is one of their biggest challenges? As a digital marketer myself I stand behind this statistic. Building a system that generates leads on auto-pilot is not easy at all, in fact, every day it’s getting harder and harder.
A couple of weeks ago I had a conversation with one of my clients who was having a hard time converting leads into paying customers at the lowest possible cost. It was at that point that I knew that this was a bigger problem than I made it out to be, I then decided to do my research to find a landing page builder that focuses on generating leads at the lowest price possible.
My research showed me that referral campaigns were the best way to get highly qualified leads so I decided to go deeper!
After hours of scrolling through the internet I came across KickoffLabs and I was completely blown away! The platform was incredible and offered a unique way to generate leads that I never saw anywhere else before. If you have read any of my other articles you know I just had to do a review of KickoffLabs.
So without further ado, let’s hop straight into this KickoffLabs review!
Related: The 13 Best Landing Page Builders in 2020!
Table of Contents
What is KickoffLabs?
In a nutshell, KickoffLabs is a landing page builder that goes a step further to provide an overall amazing experience for your leads through referral campaigns which by extension helps you generate even more leads on autopilot.
It’s no secret how easy it is to create a landing page, in fact, there are dozens of landing page builders that will give you the power to get this done. However, KickoffLabs takes collecting leads to a whole other level, not only does it have an excellent system that generates leads for your business, but it also has a system that turns each of these leads into ambassadors for your brand. In other words, it helps you turn every customer into three more customers! Cool right? This not only lowers your cost-per-acquisition but it also provides a unique experience for every lead.
How do they do this? Well, KickoffLabs expertly gets this accomplished through viral referral marketing contests. We will be diving into the features of these contests later down in this article so stay tuned!
Enough of all of the small talk, I’m going to let the numbers do the talking. As of today, KickoffLabs has collected over 33 MILLION leads (Yes I said MILLION) for its customers! They also boast of a 43% increase in conversion rates when customers use their platform.
KickoffLabs knows the power of word-of-mouth and knows exactly how to use it to their advantage. Here’s what Amin G, the co-founder of Noorkids had to say about KickoffLabs:
“Over 5 years, we slowly built our email list to have about 25,000 leads. In a matter of one week, we doubled it through the assistance of Kickoff labs. It changed the game for our business.”
Now, let’s check out the features that make KickoffLabs a force to be reckoned with.
What are KickoffLabs’ best features?
KickoffLabs is the perfect platform for running referral campaigns but it has a ton of features that make it stand out against all of its other competitors.
High-Converting Landing Page Templates
We’re going to start off the features hot with the landing page templates that you have access to. You are given 45 templates to choose from that are designed in order to increase your overall conversion rates. These templates are one of a kind and offer an easy way to generate leads and of course, assist those leads in bringing you even more business.
Furthermore, it also comes with a drag-and-drop editor that makes it incredibly straightforward to customize your landing pages. That means you need NO CODING EXPERIENCE (my favorite part) in order to build out your campaigns.
On the other hand, for all you developers out there you can customize your landing page exactly how you would like it by using CSS and HTML.
Multiple Campaign Types
As mentioned earlier, KickoffLabs prides itself on helping you turn each customer into an influencer for your brand. This is done professionally through campaigns that are designed with tools that will give each lead an incentive to share your campaign with their friends! There are tons of different campaign types these include:
- Reward Level Referrals (Multiple Rewards) – This feature allows leads to unlocking rewards by simply referring friends using their unique referral links and reaching different milestones. For example, you may run a campaign where you may give away a free ebook if your lead shares your campaign once on Facebook, if they share it on both Facebook and Instagram you may give away a t-shirt!
- Reward Level Referrals (One Reward) – This is exactly like the previously mentioned campaign, the only difference is that your leads receive a reward by simply reaching a single milestone!
- Pre Launch Waitlist – This has to be my favorite campaign by far, this feature allows your leads to move up a waitlist depending on how many times they have shared the platform with their friends.
- Bonus Entry Sweepstakes – With this tool, your leads will earn additional entries depending on the number of actions that they take which overall increases their chances of winning the prize! For example, if your leads subscribe to your Youtube channel they will get an additional 3 entries.
- Leaderboard Giveaways – Using this tool you can move up the leaderboard by referring friends or taking any other social actions.
- Email Opt-in Bribes – This is a simple way to get your lead to join your email list, all they have to do is promise them some information and deliver once they input their email address. For example, if you are launching a recipe book you may give early access to the Blueberry Muffins recipe if they input their email address.
- Coupon Giveaway – This campaign allows you to generate leads by giving away coupons, vouchers, and other unique codes to your leads instantly via email.
- Shopify Rewards – Now this feature is next level and I know I said this before but this might just be my favorite campaign type. Simply put, this campaign allows your leads to earning points for every dollar that you or your friends spend! For example, let’s say your lead refers to a friend that buys a $50 t-shirt from your website, your lead will get 50 points!
Automated Contest Emails
In the previous section, Campaign Types I briefly touched on email opt-in campaigns. However, KickoffLabs takes its email system to the next level. By having built-in email automation you can do a bunch of cool stuff like:
- Let your leads know about their rewards
- Inform your leads when they get a new referral and they’re moving up the leaderboard
- Be notified every time a new lead joins your campaign.
- Automatically send emails to leads when they enter your campaign. You can also provide all the links and extras in the email that you promised!
- Automatically send out emails that will give your leads incentives to continue sharing your campaign!
Widgets
This software also provides you with first-class widgets. These widgets include :
- Bounce Exit Intent Popups – This is a popup that aims to capture your lead’s attention before they leave the page.
- AnyForm – This feature allows you to connect with any third-party landing page builder you may have.
- Pop-Up Link – This is just an additional way to collect even more leads by simply placing links on your website that popup a lead capture form.
KickoffLabs AnyForm
This is where it gets really interesting! You don’t HAVE to use the templates offered by KickoffLabs, you can simply connect to any third party page you are using like WordPress, ThemeForest, and Unbounce.
So how does this work? Well if you already have an amazing landing page that you want to continue using then you can simply connect it to KickoffLabs by adding a custom script that is provided to you. With KickoffLabs Anyform you can drop the script onto any existing web page or website!
Who is it for? KickoffLabs Anyform is for the business owner who wants to run social referral campaigns but still wants to utilize a landing page on another platform.
My favorite part about this Anyform is that it integrates seamlessly with my two favorite landing page builders, Instapage and Unbounce.
A/B Split Testing
If you have read any of my other reviews on landing pages then you know that I’m a HUGE fan of A/B Testing. The power of split testing is beyond powerful. Luckily KickoffLabs provides the opportunity to test your landing pages so that you can figure out which one is the highest converting! The goal of A/B split testing is to help you gain more leads at the lowest possible cost.
Ease of Use
What good is it having a referral software in your toolbox if it isn’t easy to use? After trying the platform for FREE I can confidently say anyone can use it, it’s super simple to operate and the functionality is out of this world.
So if you are looking for a landing page creator with super cool features then KickoffLabs could be perfect for you. When it comes to technology I can find my way around it however KickoffLabs still made it really straightforward to use and operate!
KickoffLabs’ Customer Support
Regardless of how well you know how to operate software, there’s still the chance that you will come across a problem or two that you may want to solve. After doing an in-depth review of KickoffLab’s customer support I was pleasantly shocked.
If you are having any problems operating KickoffLabs you can check out their help center which has a wide range of articles that were made to help you have a smooth customer journey. These articles include everything from how to run A/B split testing worlds to how you can set up a Facebook tracking pixel on your website.
KickoffLabs also provides professional assistance:
- Video Tutorials
- Phone Support
- Email Support
- Forums
- API Documentation
- Podcast
- Blog
How much does KickoffLabs’ cost?
When it comes to KickoffLabs’ pricing, it’s very straightforward and simple. They offer 4 different plans.
These plans are:
The Hobby plan starts at $29 per month but you are limited to 2000 visitors and only one campaign.
The Premium plan (Most Popular) starts at $75 per month and you are given access to up to 10,000 unique visitors per month and 5 campaigns!
The Business plan starts at $149 per month and you are given access to up to 50,000 unique visitors per month, 10 campaigns, and 10 team members.
The Enterprise plan starts at $299 per month and you are given access to up to 150,000 unique visitors per month, 20 campaigns and 20 team members.
There is also a free plan which lets you run a mini-campaign for FREE to 500 unique leads per month. It is also key to note that you will save 20% if you pay semi-annually and you will save 30% if you pay yearly.
There is also a 30-day FREE trial! The best part is that no credit card is required!
KickoffLabs Pros and Cons
Like every software product out there in the market, KickoffLabs has its fair share of pros and cons. Here’s a list of KickoffLabs’ best pros and worst cons.
Pros:
- Offers a unique way to turn your leads into brand ambassadors and influencers.
- You can create your own affiliate program!
- Super easy to use and navigate
Cons:
- It is not solely a landing page builder so it doesn’t have as many features as other landing page builders like Instapage and Unbounce would have.
- It can get expensive depending on your goals for your campaign. For example, if you aren’t monetizing your leads then it can get costly.
Related: The Most Powerful Landing Page Builder in 2020!! (A MUST READ)
Who is KickoffLabs for and is it worth it?
KickoffLabs was made for the business owner who is looking for a unique way to take their landing page experience to another level. It is also for people who are looking for new and innovative ways to grow their business!
This software is one of the best ways that you can run a viral launch for your new business, it also presents a unique opportunity to double your email list!
All in all, I would say that KickoffLabs is worth the shot and you can try it for free once you are receiving 500 or less visitors per month!
