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If you have read any of our previous articles you would know that we are big fans of taking advantage of LinkedIn to grow your professional network. LinkedIn has proven time and time again why it is one of the best platforms for business owners. So we thought it would make sense to compile a list of 21 interesting stats and facts about the business platform.
Without further ado, let’s hop straight into the article!’
19 Cool Statistics About LinkedIn
1. 41% of millionaires use LinkedIn
One in 3 professionals are on LinkedIn, moreover, 2 professionals join LinkedIn every second
This should be music to your ears if you’re in the B2B (business to business) niche. This means that the chances of your next high ticket client being on LinkedIn is very high! This is also great if you’re doing a job search, your next employer could be on LinkedIn, making it perfect for you to make that good first impression.
Moreover, the quickest way to become successful is to follow in the steps of someone who has done it before. So it would make sense to join a platform where almost half of the population are millionaires wouldn’t it?
2. LinkedIn has over 600 million members!
LinkedIn has grown tremendously over the last couple of years. Today the online business platform has over 650 million members in 200 countries worldwide! They are growing at a rate of nearly 2 customers every single second! Fun Fact: Over 100 million of these members are from the U.S.
3. Most successful social media site for recruiting 
When it comes to finding new and qualified candidates for a job LinkedIn has ranked number 1!
4. 37% of users on LinkedIn are in 1 – 9 groups
Over the last couple of years, social groups have proven to become more popular as it has given like-minded people the opportunity to share their thoughts and views on particular topics. LinkedIn is slowly becoming part of this growing trend.
LinkedIn has a user goal of 3 billion users!
That’s a pretty big goal, however, LinkedIn has proven time and time again that it can and will get that done. Based on the speed that they are going at, they will no doubt get that done in the next couple of years.
5. Most used social platform amongst billion-dollar companies.
LinkedIn has remained the most utilized platform among the Fortune 500 companies. It continues to grow as the number one social platform for reputable people and companies. This makes it perfect if your business model is built around the B2B space.
6. LinkedIn consists of 50% of social traffic to B2B websites and blogs
Well, this makes sense, doesn’t it? The biggest professional network makes up half of the social traffic to business to business websites and blogs. Cool huh? This means that LinkedIn is a good place to start if you’re looking to promote your business website and blog!
7. 45% of LinkedIn users are in upper management
Interesting. Nearly half of LinkedIn’s users have the decision making power in companies! This means that if you run a social media marketing agency or an accounting firm or any business that requires interaction with the top management then LinkedIn is hands down the best place to be.
8. 94% of B2B marketers on social media use LinkedIn to publish content
In other words, if your clientele consists of other business owners then it may make sense to place a little bit more attention on the professional network.
9. 30 Million companies have LinkedIn profiles
If the company has established a name for itself I can say without a shadow of a doubt that they have a LinkedIn account.
10. Microsoft bought LinkedIn for $26.2 billion.
On June 13th, 2016 Microsoft acquired LinkedIn for 26 billion dollars! “This new deal means Microsoft can embed LinkedIn with Skype, its email system and other enterprise products so that, in the words of one Silicon Valley expert, it will be able ‘to recreate the connective tissue for enterprises.’’
11. 60% of LinkedIn’s users have a household income of 100K or more
We Are Flint discovered that 60% of internet users who had an annual household income of 100,000 U.S. dollars and greater used the social networking site.
12. Over 50% of traffic to LinkedIn comes from a mobile device
If you’re an app builder, advertising on LinkedIn can prove itself to be an avenue for you to place your app in front of the right people at the right time.
13. Over 50% of LinkedIn users earn $75,000 per year
This LinkedIn Statistic can be useful if you have a high-ticket product, typically it may be easier advertising on LinkedIn than it may be on Instagram or Facebook.
14. 39% of LinkedIn users have a LinkedIn premium account
Having a LinkedIn premium account has its various advantages allowing you to take full advantage of the online professional platform. Still unsure about whether or not you should upgrade to LinkedIn premium? Give our article on LinkedIn Premium a read.
15. LinkedIn has a HUGE range of international users compared to other social media platforms
70% of LinkedIn members live outside of the US, LinkedIns second biggest user base is in India, 28% of LinkedIn users come from the US
LinkedIn is a very diverse platform and has a wide range of users throughout the world as compared to other social platforms that just take residence in the U.S.
16. Over 30% of LinkedIn Users rely on their LinkedIn feeds to get the latest news
Being the largest professional network in the world LinkedIn has created a platform that showcases the latest breaking stories and advances of modern society. It is, therefore, no surprise that a growing number of people are utilizing LinkedIn to stay up to date with the latest.
17. LinkedIn consistently does well in the stock market
“On its first day of trading, the stock price more than doubled and the stock has done remarkably well ever since. The company’s revenue grew more than 80% in each of the past ten quarters and analysts are very confident about the company’s future outlook.” – Statista
18. 76% Users believe the “Who’s viewed my Profile” feature is the most helpful
LinkedIn has a feature that shows you exactly who viewed your profile and when they viewed it. This can be very useful when you’re trying to find new valuable connections. This LinkedIn statistic was taken in 2015 and has no doubt grown since then.
19. LinkedIns’ revenue reached 52 billion!
LinkedIn continuously strives to become one of the biggest and consistent social platforms in the world. This is proven by the incredible revenue growth! Numbers don’t lie!
Trying to grow your LinkedIn profile? Check out our article “How To Boost Your Post Views on LinkedIn in 3 Easy Steps”.
