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In this article, I will be diving headfirst into the best email marketing tools in 2020! Every week I get tons of people asking me the same question. What is the best email automation software out there? Choosing an email marketing service can be a daunting task so I will be answering that question in perfect detail!
By the year 2023, there will be over 4.3 BILLION (YES BILLION) users taking advantage of email marketing. So it would make sense if you took advantage of this stupendous growth wouldn’t it? Yes. Yes, it would.
Email marketing has proven itself to be one of the best to get your message across to your consumer regardless of the industry you’re in. So if you have a small business or Fortune 500 company then email marketing is definitely something you want to pay close attention to. Don’t worry we will be covering in this article what we believe are the best email marketing softwares for small businesses as well as huge companies!
Fun Fact: Did you know that for every $1 you spend on email marketing you can expect an average return of $42! (DMA, 2019) Cool right?
What can you expect from this article? Well we will tell you which top email marketing platforms we believe should be on this list, their best features and their prices!
So without further ado, let’s dive straight into the value!
What Are The Best Email Marketing Software In 2020?
1. GetResponse
GetResponse. The ultimate marketing software for small businesses. Boom that’s it. Just kidding! However, that sentence perfectly sums up this email marketing beast. Starting in 1997 and growing to over 350,000 customers in 183 countries, GetResponse believes in delivering excellent quality online marketing solutions that empower entrepreneurs and make their businesses grow.
Available in 27 different languages GetResponse was designed to give the small business owner access to an in-depth suite of simple yet groundbreaking solutions. Every single tool offered by GetResponse was engineered for businesses that are looking to implement effective, high-impact campaigns that drive a high marketing Return On Investment.
GetResponse has stood out against its competitors by maintaining a consistent deliverability rate of over 99%. That is the highest delivery rate in the industry!
This email marketing software also offers tons of interesting features including Marketing Automation, Landing Pages, Image Editor, Responsive Design, Forms, Webinars and Perfect timing!
I know your eyes lit up with the Perfect Timing feature, this tool literally predicts the optimal delivery hour of the day for EVERY SINGLE one of your contacts so you deliver your emails to your contacts when they are most likely to open and click it. Dope right? This alone gives you an increase in open rates of 23% and an increase in click rates of 20%.
Who is GetResponse perfect for?
GetResponse was made for small business owners who want to grow their audience, promote services, and sell products with quality marketing software. Needless to say, if you have a medium-sized business that you want to take to the next level then this will work for you too!
What is GetResponse Pricing?
Basic Plan :
Begins at $15 per month for up to 1000 subscribers
Plus Plan:
Begins at $49 per month for up to 1000 subscribers
Professional :
Begins at $99 per month for up to 1000 subscribers
You can test out GetResponse for 30 days and get access to all its features. No credit card required.
Get Your 30 Day Free Trial For GetResponse here.
For an in-depth review into GetResponse click here.
2. AWeber
AWeber has been a market leader for over 20 years!! It has proudly helped over one MILLION ( YES MILLION) entrepreneurs take their business to incredible heights through their email marketing tools and expertise.
AWeber strongly believes that by sending emails people love, they’re empowered to connect with customers in ways that grow their business.
AWeber has some incredible features that make it a fantastic email marketing tool! With AWeber, you can literally create a mind-blowing email template in seconds. They offer everything you need to make solid email marketing campaigns, from powerful analytics to built-in A/B split testing.
AWeber offers autoresponders, Integrations, Sign up forms, subscriber segmenting, email newsletters, email split testing, HTML email templates, landing pages, email analytics, email marketing API and much more!
These features include unlimited emails, automation, segmenting, 6000+ Stock Photos and over 700+ templates just to name a few!
All in all, AWeber empowers you to build your brand and create a strong following while connecting your favorite tools.
Needless to say, AWeber is EXCELLENT at customer support. They have an award-winning AWeber Customer Solutions team that is always live 24/7 from the Pennsylvania HQ to answer all your questions and concerns!
Who is AWeber for?
AWeber is perfect for small businesses, entrepreneurs and businesses that have teams who focus on email marketing efforts.
What is AWeber’s Pricing?
The pricing begins at $19 per month for up to 500 subscribers!
For $29 per month – 501 – 2,500 subscribers
For $49 per month – 2501 – 5,000 subscribers
For $69 per month – 5001 – 10,000 subscribers
For $149 per month – 10001 – 25,000 subscribers
You can test out AWeber for free for 30 days.
Get your 30 days free trial with AWeber here.
If you want a deeper review of this email marketing software click here.
3. Mailchimp
Whenever someone talks about email marketing they automatically think about Mailchimp. Why? Well, Mailchimp has been an industry leader for years! Despite it not being the oldest email marketing tool on this list it is the world’s largest marketing automation platform with over 12 million customers!!
Mailchimp is 100% founder-owned and incredibly profitable and has never disappointed in bringing the best in the marketing software industry. Mailchimp began as a sole email marketing tool however they slowly transitioned into an all-in-one Marketing Platform. After all, the launch of their new channels and functionalities over the last few years has given them the right to do so!
Mailchimp covers every single one of your marketing needs in one place, from your audience data to your marketing channels to your insights!
Who is Mailchimp for?
Mailchimp was designed for the small business owners, it provides them with advanced tools and resources they never had access to in order to help them expand and grow. If you are now starting out in business then Mailchimp is perfect for you.
What is Mailchimp’s Pricing?
FREE plan: Free for a lifetime but you’re limited to 2000 contacts and 10,000 emails per month.
The Essentials plan begins at $9.99 per month
The Standard plan starts at $14.99 per month
The Premium package gives you access to all the advanced features starting at $299 per month.
Note well that the monthly pricing for MailChimp’s plans are determined based on how large your list size is.
A cool feature MailChimp offers is the Pay As You Go plan which was made for the person who doesn’t send regular emails. All you have to do is buy email credits as needed.
For an in-depth review into Mailchimp click here.
Fun Fact: G2 Crowd ranked Mailchimp #4 in their Best Software Companies of 2019!
4. MailerLite
MailerLite is another growing legend that deserves to be on this list. MailerLite grew from making 1,652 EUR in its first year to one million in 3 years! They now have over 790,000 businesses and freelancers and send over 1 billion emails every single month. Today the team of 62 is committing to becoming a name to look out for in the future of the email marketing software game.
MailerLite believes in creating a product that feels good every step of the way. They accomplished this through their fresh design and beginner-friendly platform. MailerLite believes that they can make anyone an email marketing expert through their advanced tools tailored for every customer.
With MailerLite you get access to features such as incredible campaign builders, tools for subscriber list growth, advanced targeting features, campaign optimization, and campaign reports.
Who is MailerLite For?
MailerLite is for anyone who wants a fully functional email marketing platform that can provide them with everything they need to grow and manage an email list.
What is MailerLite’s Pricing?
Free Plan: Free Forever and you can send up to 12000 emails per month with a subscriber list of up to 1000.
If you want to send unlimited emails per month then the prices would rise to $10 per month.
In addition, you can also purchase add-ons such as MailerPro, which gives you premium support whenever you need it, this is an additional $100 per month.
Other add-ons include a Dedicated Ip which can improve your deliverability by isolating your sending reputation, this is an additional $50 per month.
The last add-on is SitesPro which goes at $10 per month which allows you to publish as many landing pages as you need!
P.S MailerLite offers a 14-day free trial so you can get a feel of all the premium features.
Get your 14-day free trial by clicking here.
For a fully detailed review on MailerLite click here.
5. Constant Contact
When it comes to powerful email marketing software Constant Contact is a game-changer. They have been a leading expert in email marketing for over 20 years. The incredible email marketing software is committed to helping small businesses and nonprofits succeed !
Started in a cramped attic in 1995, Constant Contact skyrocketed to now serve 5 million customers worldwide with the simple goal to give you an all-inclusive online marketing platform that will allow you to do more and grow more than ever before. I guess you can say they upgraded their attic!
With Constant Contact you get features like Advanced Email Automation, eCommerce email marketing, Contact management, RealTime Email tracking and much more!
You even get to take it a step further by connecting with your customers in new ways, such as live events, donations, coupons, online surveys and much more! The best thing is that you can manage all of this in one place.
Constant Contact even offers a one on one LIVE Helpline that puts you in direct contact with a marketing advisor who can walk you through any concerns or queries that you may have.
Fun Fact: 98% of Constant Contact emails hit customer inboxes!!!!
Who is Constant Contact for?
Perfect for small business owners who want to take their email marketing to the next step as well as utilize tools outside of the inbox.
What is Constant Contact Pricing?
Email Plan: Begins at $20 per month with up to 500 subscribers
Email Plus Plan: Begins at $45 per month with up to 500 subscribers
You can prepay six or 12 months and save up to 15%! If you run a nonprofit organization you can prepay and save up to 30%.
They also have a 30-day money-back guarantee given that you have uploaded contacts to the email marketing software and sent at least one email. It gets better, they have also had a 30-day free trial! Don’t worry you don’t even have to enter your credit card information.
Get your 30-day free trial by clicking here.
For a fully detailed review on Constant Contact click here.
6. SendinBlue
SEND IN THE BLUEEE! No, I’m not talking about the color. I am talking about the fastest growing email marketing software in Europe.
SendinBlue is a fairly new platform who opened its doors for the first time in 2012. The company was built for the sole purpose of sending transaction-based emails, however, they have found the perfect way to marry email and SMS campaigns into one unique platform.
Sendinblue offers cloud-based digital marketing tools and has grown to just over 80,000 customers all around the world! Sendinblue helps you manage email campaigns, send text messages and automate your emails incredibly easily!
Sendinblue comes packed with cool features such as email marketing, SMS marketing, live chat (a cool feature which allows you to connect with your potential customers and leads at the same time), customer relationship management interface, segmentation, marketing automation, transaction emails, real-time statistics and MUCH MUCH more! They are too many to list currently.
Who is Sendinblue for?
The email marketing platform was engineered for small and medium-sized businesses with every single feature and tool designed with them in mind.
How much does Sendinblue cost?
Free Plan: Free Forever with up to 300 emails per day and an unlimited number of contacts.
Lite Plan: $25 per month and you can send up to 40,000 emails per month.
Essential Plan: $39 per month and you can send up to 60,000 emails per month.
Premium Plan: $66 per month and you can send up to 120,000 emails per month.
Enterprise Plan: This has no fixed price but allows you to send over 350,000 emails per month.
They also have a pay-as-you-go plan that is perfect for businesses that are not in the habit of sending emails often or have a large contact list.
Get your access to Sendinblue’s free plan by clicking here.
For a fully detailed review on Sendinblue click here.
7. Drip
Drip is definitely one of the innovators on this list. Despite the fact that the company was only created in 2013, it has been making waves ever since!
Drip’s main focus is to increase sales for companies looking to build well-connected relationships with B2C customers. They can proudly say that they are the first customer relationship management platform built by eCommerce experts for eCommerce businesses.
They have single-handily engineered ECRM. ECRM focuses primarily on the human side of eCommerce with the aim centered around rekindling the human connection between businesses and their customers.
Drip believes in working hard, lending a hand wherever is needed, never settling for worked in the past and always reaching for a better way to do things.
Drip comes equipped with tons of cool features like the ability to track and use customer data, personalization, mind-blowing engagement, optimization, and workflows.
My favorite feature has to be the personalization, this feature allows you to segment each unique customer detail making it easy for you to know what each unique shopper is looking for, opening, clicking and buying! This helps you tailor every campaign to them.
Who is Drip for?
Drip is for the business that sells its products online and wants to create a personal connection with every customer.
How much does Drip cost?
Starter plan: Free Forever for up to 100 subscribers
Basic plan: $49 per month for up to 2500 subscribers
Pro plan: $122 per month for up to 5000 subscribers
Enterprise plan: The price varies on the number of subscribers but it is anything beyond 5000 subscribers
You can grab your free trial at Drip by clicking here.
For a fully detailed review on Drip click here.
8. Active Campaign
When it comes to great customer experiences ActiveCampaign is the email marketing software to look out for. They built their entire software around helping growing businesses make meaningful connections with their customers.
ActiveCampaign believes that tech should work for you, not that you should have to figure out the tech. If you’re looking for an advanced email marketing software that helps you make easier and smart decisions for growth then ActiveCampaign could be for you.
They have helped over 90,000 small businesses around the globe to grow to the next level. After all, every single decision they make is around the simple question: “How will this help small businesses?”
ActiveCampaign helps you create funnels that will be utilized throughout your entire email marketing campaign.
ActiveCampaign provides incredible features such as Email Marketing, Marketing Automation, Sales & Customer Relationship Management, Messaging and Machine Learning.
My favorite feature from Active Campaign has to be Machine Learning, in a nutshell, this feature crunches the numbers so you can make overall better decisions for your business. All I do is let the machines take care of the numbers so I can offer the personal touch machines can’t replace.
Who is ActiveCampaign for?
This isn’t suited for the individual who is completely new to email marketing. This platform is best suited for those who require advanced tools and customer relationship management features.
How much does ActiveCampaign cost?
Lite Plan: $15 per month for up to 500 subscribers
Plus Plan: $70 per month for up to 1000 subscribers
Professional Plan: $159 per month for up to 2500 subscribers
Enterprise Plan: $279 per month for up to 2500 subscribers
If you choose to pay yearly you will receive a discount on every plan.
Active Campaign also has a 14-day free trial.
If you want to take advantage of the free trial click here.
9. Convert Kit
Are you a frequent blogger, vlogger or author? If so then ConvertKit may the right place for you to start!
ConvertKit was founded in 2013 with a simple mission to help creators earn a living online. ConvertKit is the creators’ dream and is the ultimate email marketing software that allows you to connect with your audience and make a living doing work you actually love to do.
ConvertKit essentially helps you grow your audience with the end goal in mind of growing your income.
With over 80 integrations you can connect to the tools that are best suited for helping you build and maintain your business.
ConvertKit offers great features such as multiple ways to grow your audience, an email designer, message automation and analytics & reports.
My favorite feature has to be the Email Designer which helped me breeze through the editing process so I could actually focus on what I like to do which is writing the content.
Who is ConvertKit for?
Convert Kit is for the blogger, author, YouTuber, poet, painter, musician, podcaster, chef, designer or teacher.
What is ConvertKits’ pricing?
- $29 per month for 0 – 1K subscribers
- $49 per month for 1K – 3K subscribers
- $79 per month for 3K – 5K subscribers
If you have over 5K subscribers you can get custom pricing.
ConvertKit also gives you 12 months for the price of 10 when you pay annually. There’s also a 14-day free trial.
If you want to take advantage of the free trial click here.
And it gets better! There’s a 30-day refund policy if you don’t like the service.
Final Thoughts
Did you know that over 293.6 billion emails are sent and received every single day?? It’s no secret that choosing the right email marketing software is crucial if you want to grow your business. Here’s a brief summary of who each email marketing tool listed is for.
If you own a small business then I would highly suggest that you use GetResponse, Constant Contact or Aweber.
If you own an eCommerce website then I recommend Drip.
If you are a creator (if you have a Youtube channel or Blog) then I would suggest taking the jump with ConvertKit.
If you are a seasoned veteran in email marketing then I would suggest giving ActiveCampaign a check.
If you own a medium-sized business I would suggest SendinBlue.
If you are new to email marketing I would suggest MailerLite. However, if you have a newly constructed business and don’t know where to start I would strongly suggest Mailchimp.
