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Did you know that 73% of global marketers consider email marketing as an excellent marketing channel? This is higher than SEO (72%) and paid search (67%) (Influencer Marketing Hub).
It’s no secret that email marketing is probably one of the most crucial ways for you to connect with your target audience. However, 70% of brands fail to measure their email marketing Return on Investment accurately. If you are in this 70% then you are leaving money on the table!
Aside from email marketing, there is a business model that every successful business has been taking advantage of! Yes, I am talking about eCommerce.
Did you know that by the year 2021, worldwide retail eCommerce sales will reach 4.9 trillion? YES, I SAID TRILLION! That’s a ton of money and it would make sense if you got a piece of that pie wouldn’t it? Yes. Yes, it would.
In fact, by the year 2040, as much as 95% of shopping will be facilitated by eCommerce (Nasdaq, 2017). That means if your business isn’t going online soon it will be soon non-existent.
That being said it’s no secret the world is transitioning to mainly eCommerce and email marketing is taking the world by storm. Now just imagine the possibilities that would arise if we were to combine the two! BOOM, MIND BLOWN!
This idea came to me as I was going through a client campaign, they had an amazing eCommerce brand but they still wanted to fully take advantage of email. I decided to do my research in order to find an email marketing tool that was specifically designed for eCommerce. I came across Omnisend and I was immediately intrigued.
Instantly I knew I had to break down the email platform and see what makes it tick. So without further ado let’s dive straight into this Omnisend Review.
Table of Contents
What is Omnisend?
In a nutshell, Omnisend is an email marketing tool that was made to help eCommerce brands take their marketing efforts to the next level through personalized email marketing campaigns.
Founded in 2014 by Rytis Lauris and Justas Kriukas, Omnisend was built to help eCommerce marketers get the extra edge in their market through intuitive email marketing. Since then they have expanded beyond just an email marketing service, they are now an all-in-one marketing automation platform.
Fun Fact: Back in 2014 Omnisend was originally called Soundest.
Today they have over 50,000 customers worldwide, over 80 employees with just 6 years of experience! They quickly grew to become one of the top 5 email marketing apps on Shopify! Moreover, they may have worked with some of your favorite brands including Jiggy, House of Organic, and Love Cocoa.
All in all, Omnisend has a simple mission and that’s to “Make Marketing Relevant”. In other words, they are aiming to present people with the best message at the best time! That being said let’s take a look at the features Omnisend has to offer and if it really is as worth it as they say.
Try Omnisend For FREE Today !!
What are Omnisend’s best features?
Here is a birds-eye view of the best features from Omnisend. They are:
- Automation
- Campaign Editor
- Forms
- Reports
- Audiences
To see each of these features explained in great detail keep reading!
Automation
Automation is the backbone of any successful email marketing tool. If it doesn’t have automation what good is it? That being said, Omnisend has a brilliant automation system in place that will allow you to reach your target audience at the right time with the right message.
Omnisend combines every marketing tool in your arsenal to create automation like never seen before. They combine email, SMS, push notifications and of course Messenger with the goal in mind of improving your customer’s experience with your brand.
You are also equipped with pre-built workflows that allow you to build automation campaigns in minutes! Some of these workflows include:
- Welcome Emails
- Birthday Emails
- Abandoned Cart Emails
- Order Confirmation Emails
- Shipping Confirmation Emails
- Cross-Sell
- Customer Feedback
Thanks to the Automation editor you can customize the entire customer journey with your end goals in mind! In other words, you can send out automated emails depending on where your customer is on the buyer’s journey.
There is also a unique feature called the Automation split which lets you send different messages to your target audience depending on the actions that they take. For example, let’s say you are selling a computer worth $1000 and a customer adds it to their cart but forgets to checkout you may consider offering a $200 discount.
On the other hand, if a customer abandons a $20 phone charger in their cart you may consider giving free shipping if they come back and complete the purchase.
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A/B Split Testing
This feature allows you to test which automation workflow is working best and which one isn’t working, so you can scale on what is working and remove what isn’t.
This will give you a birds-eye view on your best performing campaigns which gives you the leverage you need to build even better email campaigns in the future. Moreover, you can test everything from the content to the subject line to the incentive you are offering!
Campaigns
This is where the magic happens and the fun begins, Omnisend has a system in place that allows you to create personalized email and SMS campaigns in minutes! The best part is that you need NO coding experience whatsoever.
Paired with a library of beautiful templates you can create a campaign that resonates with your brand and your message in just minutes.
As I have pointed out many times earlier Omnisend was designed for the eCommerce business owner so of course, you will have access to the creation of shoppable emails. This is all thanks to the Product Picker in the Content Editor which allows you to place products in your emails with ease.
Moreover, you can tailor your campaigns to be sent to the right person at the right time, for example, a customer who may not have made that leap and purchased or simply an email list subscriber who didn’t open your last email.
My favorite feature about Campaigns with Omnisend has to be the Campaign Booster which resends your campaign to your audience but with a different subject line with the hopes of boosting the click-through-rate.
Using the campaign features you can also interact with your audience depending on their preferred channels, so if you know your audience is a younger audience who is constantly checking their phones you can build an SMS strategy that is specifically tailored to them.
Content Editor
The Content Editor makes it easy to create basic campaigns and automated email workflows. All you have to do is choose the perfect template and then utilize the drag-and-drop feature to begin building out your campaigns.
Moreover, Omnisend also has an advanced tool called the Product Picker that makes adding products to your email campaigns a walk in the park. This will allow you to create campaigns at record speed!
Through the Content Editor, you are also given access to two features that will improve your click-through-rates. These features are the Gift Box and the Scratch Card, this is a unique way to increase engagement among your website visitors that I have never seen offered before on another email marketing tool. I personally didn’t get to try them but I can already see the vision behind how they can help improve my email marketing click-through-rates.
Furthermore, thanks to the Discount Content Block by Omnisend you can also add discounts to your content in seconds! It also only gives a unique discount code for every customer!
My favorite part about the Content editor has to be the Product Recommender which automatically adds your best-selling or newest products to your campaign. This is another proven way to boost your conversions.
There is also a wide library of templates to choose from, these templates were designed with the eCommerce business owner in mind but they still have a professional and modern feel to them!
Try Omnisend For FREE Today !!
Forms
Did you know that 74% of companies use web forms for lead generation, with 49.7% stating their online forms are their highest converting lead generation tool? This just goes to show the increasing importance of having a form on your website.
Having a form could provide a great way to get the email addresses of prospects who may not be interested in purchasing your product now but might eventually take that leap later down the road!
Luckily, Omnisend has multiple ways to get this done. The first one is The Signup Box which is not the highest converting but still gets the job done. It acts as a widget on your screen that gives your website visitors the option to click the link or not while browsing.
The next one is Popups, this is no doubt higher at converting visitors into subscribers as it can be set to trigger when a customer takes a particular action. For example, you may only want your popup to appear once a visitor has been on your website for 30 seconds or more.
The last one is a feature that I have seen rarely used by any email marketing tools exclusively. This is the Wheel of Fortune which offers an extremely interactive way for your website visitors to sign up for your email list. All they have to do is enter their email address and spin the wheel to win a prize! Cool right?
Reports
With Omnisend’s reporting you get a birds-eye view of how the general automation process is working. You are giving metrics and key performance indicators that will assist you in determining the best course of action with your campaigns.
Moreover, you are provided with actionable reports that have relevant information that is critical to your email marketing campaigns. Thanks to the Advanced Reporting you can see exactly which campaigns are driving the most sales and which ones have the highest conversion rates.
You can also compare the performance of your campaigns across the platforms, for example, you can see if SMS is performing better than email. This gives you the metrics needed in order to place your attention on the traffic source that’s driving the most traffic to your website.
Omnisend also has a real-time activity section, using the Live View tab you can see exactly which products are being viewed, added, or removed from the cart and of course, purchased! This provides an overall view of your entire customer journey so you can build the perfect strategy to suit.
Omnisend also provides you with an in-depth understanding of your customers by combining site tracking, behavioral and transactional data. In other words, you will know exactly what your customers look like and how they’re interacting with your email campaigns.
Lastly, you can keep track of your campaign performance through the reporting and analytics tab. There is also the campaign click maps which shows you exactly where on your emails your users are engaging with!
Try Omnisend For FREE Today !!
Audiences
It would be a crime to send the same message to the same group of people. You wouldn’t send an email campaign for a ladies swimsuit to a male audience, would you? Segmentation and personalization are SO powerful and can make or break your entire email marketing campaigns so it’s important that you have the correct system for it.
Through smart segmentation, you can split up your audience depending on the action they take. For example, you can send certain campaigns to users who have purchased particular products from you or who have used a certain discount code.
This works best if you want to encourage upsells by sending offers to certain individuals who purchased your product within a certain timeframe.
Omnisend Integrations
Integration with different platforms has become the standard with any software today. The ability to connect your marketing campaigns across various apps is priceless and Omnisend does this well!
They offer over 30 integrations with some of your favorite apps including BigCommerce, Shopify, Magento, Opencart, and Prestashop. I can’t begin to explain how valuable this will be!
Omnisend Pricing: How much does Omnisend cost?
Omnisend Pricing is actually quite reasonable for the features that come with it, in fact, this is one of the most reasonably priced email marketing tools I have reviewed. They have 4 different plans, the FREE plan, the Standard plan, the Pro plan, and the Enterprise plan.
Omnisend’s pricing is based on the number of email subscribers that you have, the following prices are based on the fact that you have 500 or fewer subscribers.
The FREE plan is of course FREE but you are limited to only email campaigns, signup forms & popups, and reports.
The Standard plan starts at $16 per month and you get everything in the FREE plan as well as SMS Campaigns & Automations, Email Automation, Audience Segmentation, and 24/7 email & chat support.
The Pro plan starts at $99 per month and you get everything in the Standard plan as well as push notifications, Facebook custom audiences, Google customer match, priority support, and advanced reporting.
The Enterprise plan consists of custom pricing that is determined based on your subscribers and it has additional features such as Facebook Messenger, Email Account Migration, Dedicated Account Manager, Deliverability Support, and Custom IP Address.
If you decide to purchase the annual subscription you will pay a discounted price. For example, if you have 500 subscribers and you purchase the Standard plan annually you will pay $13 per month.
Try Omnisend For FREE Today !!
SMS Pricing
When it comes to running your SMS campaigns you will be charged based on how many SMS messages you will be sending out every month. You will have to purchase credits if you are on the Standard plan, SMS credit subscriptions start at $20 per month.
How much does it cost to send an SMS message on Omnisend? One SMS message cost $0.015 so that means to send out 100 SMS messages costs $1.50 and to send out 10,000 SMS messages cost $150.00.
Note: If you sign up for the Pro or Enterprise plan you will get free SMS credits!
Omnisend Customer Support
There will come the time in the entrepreneurship journey that you will need to ask for help. So it’s of the utmost importance that you have access to a customer service team that will be there to assist you every step of the way.
The customer support at Omnisend I must say is pretty great! There is an excellent Help Centre that is equipped with solutions to almost every problem that you may face while setting up Omnisend. This Help Centre has everything from how to get started on Omnisend to learning how to build campaigns to learn how to set up email marketing automation.
They also offer email support but my favorite has to be the Live Chat option. Anyone that knows me knows that I don’t feel comfortable with the software unless it has a Live Chatbox.
If you purchase the Pro or Enterprise plan you will be assigned a dedicated Account Manager who will be there to help you get your problems solved in the quickest and most effective way possible.
Omnisend Pros and Cons
Like every email marketing tool in the market, Omnisend comes with its fair share of pros and cons. Here’s a shortlist of the pros and cons of Omnisend.
Pros:
- This email marketing tool was designed specifically for eCommerce so every feature is optimized to improve the eCommerce experience.
- They have a wide range of integrations with a number of platforms.
- Amazing Customer Support
- Their automation system has to be one of the most powerful I have ever seen in the game.
- Despite the wide range of features, the platform is still relatively easy to use and operate.
Cons:
- The pre-built templates for the sign-up forms did not catch my eye like other templates on other platforms but hey, this is just my opinion, you might love them!
- For some, the price can be a bit hefty for the features that it offers.
- There is also no RSS integrated email for blog posts however Omnisend was not made for the blogger.
Who is Omnisend for and is it worth it?
If you sell any products or services online and you’re looking for a system that will assist you in marketing these products via email then I definitely recommend giving Omnisend a shot!
Omnisend was engineered for the eCommerce business owner that needs that extra boost when it comes to their online marketing.
Every tool and feature was designed with eCommerce in mind so if you don’t own an online business or you run a blog that isn’t being monetized as yet I would suggest checking out another email marketing tool like perhaps Moosend.
Moreover, if SMS marketing is a huge part of your business model or if you’re looking for a way to take advantage of it then Omnisend would be a good place to start.
With over 3000 5 star reviews on Shopify, it’s no secret that Omnisend is worth it. Here’s the most upvoted customer comment on Shopify:
“ We just started using this app to replace MailChimp. It was pretty easy for me to import everything from MailChimp with their available guidance. In just one day we have our customer lists, our email sign-up forms & landing page, abandoned cart email, and a campaign for people who never opened their last few campaigns to come back and get a discount. The automated discount code feature is simply amazing. Integrates easily with Shopify. Easy to build campaigns or emails.”
Still, having doubts about Omnisend? That’s okay you can give the free trial a go to determine if it’s the best bang for your buck.
Also, check out our article on the best email marketing tools of 2020!
