Having a high-converting landing page is hands down one of the best ways that you can begin increasing your overall return-on-investment.
At the heart of every successful landing page, there is a strong landing page builder that gets the job done!
However, there are dozens of different landing builders to choose from.
In this article, we will be taking an in-depth look into two landing page builders, Leadpages, and Unbounce.
In this Leadpages vs Unbounce comparison, I will be stripping both of these landing page builders down to their bare bones to bring you the truth on which is better.
So without further ado, buckle up, and let’s dive straight into this article.
Related: 13 Best Landing Page Builders!
Table of Contents
Leadpages vs Unbounce
Before I take a deeper look at both of these landing page builders let’s take a look at a brief history of the software platforms.
What is Leadpages?
Leadpages is a landing page builder that provides its customers with high-converting landing pages with the end goal in mind of increasing their return-on-investment.
Leadpages believes in its ability to help businesses connect with their audience, collect leads, and close sales. I must say that they do an amazing job when it comes to that.
Founded in 2012 by Clay Collins and Tracy Simmons Leadpages quickly grew to become an industry leader with over 40,000 customers worldwide.
Related: The Full In-Depth LeadPages Review – Is it Worth it?
Try Leadpages FREE for 14 Days!
What is Unbounce?
Unbounce is a landing page builder that helps you build beautiful high-converting landing pages with no coding experience.
Unbounce has some pretty cool jaw-dropping features that have made it a force to be reckoned with in the software industry.
Unbounce was founded in 2009 by Rick Perreault, out of the frustration of having to wait on developers for every new campaign.
Today they have over 15,000 customers worldwide including some of your favorite brands like Campaign Monitor and Zola.
Related: Full In-depth Unbounce review
Try Unbounce FREE for 14 Days!
Pricing
Pricing plays an important role when choosing the right landing page builder for your business.
After all, we all want to invest in tools that give us an amazing value for our dollar.
Let’s take a look at the pricing at Leadpages and Unbounce.
Leadpages Pricing
Leadpages offers one of the best pricing structures I have seen offered by a landing page builder.
They offer three different plans, the Standard plan, the Pro plan, and the Advanced plan.
All plans come with unlimited landing pages, popups, and alerts bars. They also all come with unlimited traffic and leads.
The Standard plan starts at $37 per month and includes:
- 1 Site
- Free Hosting
- Mobile-Responsive Templates
- Lead Notifications
- Email Support
- 40 + Integrations
The Pro plan starts at $79 per month and includes everything in the Standard plan as well as:
- 3 Sites
- Online Sales & Payments
- Unlimited A/B Split Testing
- Email Trigger Links
- 10 Opt-In Text Campaigns
The Advanced plan starts at $321 per month and includes everything in the Pro plan as well as:
- Advanced Integrations
- 5 Pro Sub Accounts
- 50 Extra Opt-in Text Campaigns
- 1-on-1 Quick Start Call
Leadpages also give a 39% discount if you decide to pay for any of the plans on an annual basis.
Moreover, Leadpages has a 14-day free trial which gives you the perfect time for you to decide if the features are worth the price-tag.
Try Leadpages FREE for 14 Days!
Unbounce Pricing
The pricing at Unbounce is fairly straightforward and depends on the number of conversions and site visitors your landing page receives per month.
Fun Fact: Conversions refer to every time a visitor completes a goal on a landing page, popup or sticky bar. For example, following through with your call-to-action.
There are 4 different plans at Unbounce, the Launch plan, the Optimize plan, the Accelerate plan, and the Scale plan.
All plans come with unlimited landing pages, unlimited pop-ups and unlimited sticky bars.
The Launch plan starts at $80 USD per month and gives you all the necessary tools in order to begin building high-converting landing pages. This plan gives you access to:
- Up to 500 conversions
- Up to 20,000 Visitors
- 1 connected Domain.
The Optimize plan starts at $120 USD per month and includes everything in the Launch plan as well as A/B testing and conversion intelligence tools. This plan gives you access to:
- Up to 1,000 conversions
- Up to 30,000 Visitors
- 3 connected Domains
The Accelerate plan starts at $200 USD per month and includes everything in the Optimize plan as well as AMP pages and increased limits. This plan gives you access to:
- Up to 2,000 conversions
- Up to 40,000 visitors
- 7 connected domains
The Scale plan starts at $300 USD per month and includes everything in the Accelerate plan as well as more bandwidth. This plan gives you access to:
- Up to 3,000 conversions
- Up to 50,000 visitors
- 15 connected domains
If you know you will be generating more than 3,000 conversions per month as well as more than 50,000 visitors then you can book a demo with the team at Unbounce.
Also, you can save 10% if you decide to purchase any of the plans on an annual basis.
Unbounce also has a 14-day free trial that you can take advantage of.
Try Unbounce FREE for 14 Days!
Who has the better price?
Leadpages wins this round given the fact that it offers a cheaper price for the same features offered at Unbounce. They also offer a 39% discount if you decide to purchase the plans annually.
Special Features
Both Leadpages and Unbounce have some cool features that are unique to each landing page builder.
Let’s take a closer look at these special features.
Leadpages Special Features
The Leadpages features that we will be taking a closer look at are Leadboxes and LeadLinks.
Leadboxes & LeadLinks
These are two cool features that have the simple goal of helping you generate more customers.
Leadboxes are pop-up windows that prompt your website visitors to make an immediate decision about opting.
When the pop-up box appears the website visitor is presented with two options: sign up for the offer or exit the screen.
Leadboxes are great especially considering the fact that visitors can quickly sign up in a couple of seconds and then continue enjoying your content.
On the other hand a LeadLink is a one-click signup page or link. LeadLinks makes the assumption that you already have the customer’s information on file which creates a streamlined process to have them register with you for a second time.
This is a solid way to increase your customer’s lifetime value and improve your retention rates.
Try Leadpages FREE for 14 Days!
Unbounce Special Features
The unique features from Unbounce that I will be taking a look at are smart traffic, popups, and sticky bars.
Smart Traffic
This feature honestly had my jaw dropped when I first came across it.
In a nutshell, Smart Traffic allows you to automatically send the right landing page to the right person based on the previous actions that they took.
When you turn on Smart Traffic it begins to automatically learn about which version of your landing page is most likely to convert the most visitors.
This means you don’t have to wait and consistently check the platform for a winner, Smart Traffic does this all for you.
The best part? Smart Traffic begins optimizing in as little as 50 visits.
Fun Fact: Pages that are using Smart Traffic see an average conversion lift of 20%.
To read more about Smart Traffic and its functionalities click here.
Popups and Sticky Bars
Popups and sticky bars are two of the best ways that you can generate more leads for your business and increase your overall return on investment.
With Unbounce you can build and create popups that convert in minutes thanks to the easy to use Drag and drop editor.
(More on this drag and drop editor further down in this article)
With these pop-ups, you can target exactly who you want to engage with your popups, and when you want them to engage with your popups.
On the other hand, sticky bars provide an additional opportunity to boost your conversion rates.
What are sticky bars? Well, they are mobile responsive popups that stick to the top or bottom of any page.
For more information on Unbounce pop-ups and sticky bars click here.
Try Unbounce FREE for 14 Days!
Ease of Use
What good is a landing page builder if it isn’t easy to use?
You can find a landing page builder that has an AMAZING price and great functionality but if it’s rocket science to understand then it isn’t worth it.
Let’s take a look at the usability of Leadpages and Unbounce.
Leadpages Ease of Use
Honestly, I must say that the entire Leadpages platform is easy to navigate and get the hang of.
I am confident that you will have no problem setting up your account thanks to the intuitive and fully functional dashboard.
Leadpages gives you access to two editors, a static editor, and the drag and drop editor. This is something that I haven’t seen offered on many other landing page builders.
The static editor was designed to provide a simple way to approach the templates with as little customization allowed as possible.
On the other hand, the drag and drop editor definitely makes it super easy for anyone to fully customize any template and make it their own.
(Keep reading to see exactly what we think about Leadpages drag and drop editor).
Leadpages also equips you with different features that make the platform easier to use like the countdown timer, fully customizable Leadboxes, and the icon library.
Try Leadpages FREE for 14 Days!
Unbounce Ease of Use
Unbounce, doesn’t offer a static editor like Leadpages however it offers a beginner-friendly drag and drop editor
The drag and drop editor at Unbounce is the perfect combination of simplicity and functionality.
In other words, you can create a high-converting landing page that looks amazing with no prior experience building a landing page.
That being said, if you have coding experience you can also take advantage of the option of editing the Javascript and Stylesheets.
Moreover, they offer a solid help center as well as a community of experts that are there to help you if you come across any problems maneuvering the landing page builder.
Try Unbounce FREE for 14 Days!
Which one is easier to use?
This round is clearly a tie since both of these landing page platforms provide amazing usability.
Drag & Drop Editor
It seems as if the “Drag & Drop Editor” is becoming the symbol of the software world.
Every major email marketing tool and landing page builder has a solid drag and drop editor.
Let’s take a closer look at the drag & drop editors offered at Leadpages and Unbounce.
Leadpages Drag & Drop Editor
Leadpage offers a flexible drag and drop editor that makes building landing pages a walk in the park.
This drag and drop editor allows you to easily add new elements to any section of your landing page and the best part is that you need no coding experience.
I also liked the fact that regardless of how you move the elements the landing page is still mobile responsive.
All you have to do is navigate to the toolbar on the left-hand side of the screen, find the element you want to use, drag it, drop it, and BOOM you have a beautiful landing page.
All in all, the Leadpages drag and drop editor is extremely easy to use and super beginner-friendly.
Try Leadpages FREE for 14 Days!
Unbounce Drag & Drop Editor
The Drag & Drop builder at Unbounce allows you to move any element on your landing page, sticky bar or popup with just a simple few clicks.
The best part?
You will never have to touch a single line of code.
This means that you can have your landing page up and running in no time at all!
The drag and drop builder gives you the full creative freedom to control the page sections, the text boxes, images, CTA buttons, forms, and social widgets.
This builder also takes it a step further by allowing you to take advantage of advanced features like lightboxes, embedded videos, and ANY type of custom HTML. Cool right?
Try Unbounce FREE for 14 Days!
Who has the better drag & drop editor?
Unbounce wins this round by a hair given the fact that it has more advanced functionality than Leadpages.
Analytics
Analytics are critical when it comes to making good decisions in your online campaigns.
Running an online business without looking at your data is like driving a car with a blindfold!
Let’s take a look at the reporting and analytic features offered at Leadpages and Unbounce.
Leadpages Analytics
When it comes to analytics Leadpages provides you with all the basic metrics that you need in order to know exactly what is working on your landing pages.
At Leadpages you can track:
- Views
- Unique Views
- Conversions
- Conversion Rate
- Earnings
Leadpages also goes the extra mile by giving you the ability to integrate with 3rd party apps like Google analytics so you can get an extra added layer of reporting functionality.
Try Leadpages FREE for 14 Days!
Unbounce Analytics
Unfortunately, Unbounce does not offer built-in analytic tools.
That being said, Unbounce is consistently working to provide even better reporting features for their customers. Check out this article on the new reporting features that will be coming soon to Unbounce.
However, you can take your reports and analytics a step further by integrating with Google Analytics which will give you even more detailed information when it comes to making solid campaign decisions.
Try Unbounce FREE for 14 Days!
Who has better analytics?
Leadpages is definitely the winner in this round thanks to the fact that they have built-in analytics as well as integrations with 3rd party apps.
Integrations
I can bet a million dollars that you won’t be just using one software platform when building your online business.
That being said, having seamless integration with all the apps in your toolbox is critical to your long-term success as a digital business owner.
Luckily both Leadpages and Unbounce are equipped with a wide range of integrations.
Leadpages offer just over 40 different integrations, however, if you want access to advanced integrations then you have to be on the Advanced plan.
This can be a downside if there is an integration necessary to your business model but you only need the features of the Standard or Pro plans.
Unbounce has over 100 integrations including some of the most popular software platforms like HotJar and SalesForce.
Unbounce also integrates with Zapier which gives you access to a wider range of apps!
All in all, Unbounce wins this round since they offer way more integrations to choose from and don’t limit you to certain integrations depending on the plan you’re on.
Customer Support
Customer Support is a huge determining factor for me when choosing any software product.
After all, regardless of if you’re a seasoned veteran at building landing pages or if this is your first time there will come the time when you will need help.
Let’s take a look at the customer support options offered at Leadpages and Unbounce.
Leadpages Customer Support
Leadpages offer email, live chat, and phone tech support.
However, if you want to take advantage of the live chat support you have to be on the Pro plan and if you want to take advantage of the phone tech support you have to be on the Advanced plan.
This can be a disadvantage if you have a problem that you would like addressed over the phone but you only need the features of the Pro plan.
Leadpages also has an incredible knowledge base that is filled with topics that will help you navigate the landing page platform easily. These topics include everything from managing your account settings to navigating the Leadpages dashboard.
Aside from the knowledge base, you are also given access to blogs, podcasts, webinars, landing page guides, and even a Facebook group filled with like-minded peers.
Try Leadpages FREE for 14 Days!
Unbounce Customer Support
Unbounce does an exceptional job when it comes to delivering superb customer service.
Unbounce offers email, live chat, and phone support. The best part is that each level of support is available to you regardless of your plan.
The email, live chat, and phone support is available on the weekdays from 1 am – 8 pm PST, and support on the weekends is available from 9 am – 9 pm PST.
Unbounce also provides a help center that is packed with everything that you need to know about operating the landing page builder. You are also given access to a community of Unbounce experts who know the ins and outs of the entire platform.
I also liked that they offer a seminar for beginners that walks you through step by step on how to use Unbounce.
Try Unbounce FREE for 14 Days!
Who has better customer support?
This was a close call but the winner goes to Unbounce since they offer phone support even if you aren’t a customer of Unbounce as yet.
Pros and Cons of Leadpages and Unbounce
Like every other landing page builder on the market, both Leadpages and Unbounce have their fair share of pros and cons.
Let’s take a closer look at the individual pros and cons of Leadpages and Unbounce.
Leadpages Pros
- The entire user-interface is easy to use
- They have both a static editor and drag and drop editor
- They have a 39% discount if you purchase the annual plan
- They have cool features like Leadboxes and Lead links
- They have great analytic features
Leadpages Cons
- It would be nice to have a wider range of integrations
Try Leadpages FREE for 14 Days!
Unbounce Pros
- The drag and drop editor is the perfect combination of simplicity and functionality
- They have a wider range of integrations
- They have exceptional customer support options
- You don’t have to enter your credit card information to start the free trial
Unbounce Cons
- You are charged based on the number of conversions you have
- They don’t have built-in analytic tools
Try Unbounce FREE for 14 Days!
Verdict: Which one is best for you
Whew!
That was a lot to take in, now for the moment of truth! Which landing page builder is better and why?
Unbounce won the majority of the rounds and I personally prefer Unbounce because of the unique features and its easy to use drag and drop editor.
However, this doesn’t mean Unbounce is perfect for you, in fact, there’s definitely the possibility that Leadpages is the right landing page builder for your online business.
Let’s take a look at who each of these landing page builders is for.
Who is Leadpages for? Leadpages is for the small business owner who wants to get their first experience building a landing page. It’s also well suited for businesses that want to take their landing pages to the next level.
Who is Unbounce for? Unbounce is for the business that uses their landing pages as one of the critical selling points. wants to create multiple landing pages.
Best Leadpages & Unbounce Alternatives
If you own a WordPress website then give our article on the best landing page builder for WordPress a read.
If you want a landing page builder that is dedicated to helping businesses generate leads on auto-pilot check out our review on Wishpond.
If you are looking for a landing page builder that is less expensive than the other landing page builders check out our review on Landingi.
Also, check out these other landing page builder comparisons:
