When building an eCommerce business, it’s imperative that you have solid systems in place. One of those systems is a strong email marketing strategy.
However, it’s nearly impossible to build a strong email marketing strategy without an effective email marketing tool in your toolbox!
When it comes to running email marketing campaigns in the eCommerce space there are two email marketing tools that immediately come to mind, they are Omnisend and Klaviyo.
Choosing between these legendary marketing platforms is not an easy task, however, I’m here to make that job 10 times easier.
In this Omnisend vs Klaviyo article, we will be taking an in-depth look at both of these email marketing tools and revealing which one is better!
So without further ado, let’s dive straight into the article.
Related: 12 Best FREE Email Marketing Tools (2021)
Table of Contents
- Main Difference between Omnisend and Klaviyo
- Omnisend vs Klaviyo
- What is Omnisend?
- What is Klaviyo?
- Best Features
- Ease of Use
- Pricing
- Klaviyo Pricing
- Customer Support
- Omnisend vs Klaviyo: Pros and Cons
- Omnisend vs Klaviyo: Which one is better?
- Omnisend and Klaviyo Best Alternatives
- Related Comparisons
Main Difference between Omnisend and Klaviyo
In a hurry? No problem. Here’s the main difference between Omnisend and Klaviyo.
Omnisend was made for small and medium-sized e-commerce businesses while Klaviyo was made for everyone including large enterprises looking to scale effectively and efficiently. Omnisend also offers cheaper plans.
Omnisend vs Klaviyo
Now that you know the main difference between both of these eCommerce email marketing tools let’s take a deeper look into each one and reveal which one is better and why!
What is Omnisend?
Omnisend is an email marketing tool designed to help eCommerce brands get the upper-hand when it comes to their all-round marketing strategies.
Omnisend was built specifically for the small and medium-sized eCommerce businesses and provides a system that helps convert visitors into customers while maintaining the relationships you have with your current customers.
Today they have over 50,000 customers worldwide. Needless to say they have integrations with popular eCommerce platforms such as Shopify, WooCommerce and BigCommerce.
Related: Is Omnisend Worth it? Full Review (2021)
Try Omnisend For FREE Today !!
What is Klaviyo?
Klaviyo is an email marketing tool engineered to help eCommerce stores dominate their market and generate consistent sales.
Needless to say, Klaviyo makes it incredibly easy to set up an email marketing system on your online store in just a few minutes. (Keep reading to see how easy it is to build an email campaign with Klaviyo)
Today over 50,000 different eCommerce stores trust Klaviyo to help them grow their businesses with email marketing. They have even helped popular brands such as Chubbies, Nomad, and Custom Ink grow.
Related: The Full In-Depth Klaviyo Review (2021)
Best Features
Both of these tools have some great features that make them unique. Let’s take a brief look at the features offered at both of these email marketing tools.
Omnisend Features
Here is a list of the main features offered at Omnisend :
- Marketing Automation
- Campaigns
- Targeting & Personalisation
- Forms
- Content Editor
- Reports
- Integrations
Each of these main features has a wide range of different sub-features. Click here to see more information on all of the sub-features offered.
Try Omnisend For FREE Today !!
Klaviyo Features
Here is a list of the main features offered at Klaviyo :
- One-click integrations
- ROI Based Reporting
- Segmentation
- Marketing Automation
- Personalization
- Drag and Drop Email editor
- Forms
- Integrations
Who has better features?
When it comes to features I must say that Klaviyo is a bit more comprehensive so they barely come out on top in this round.
That being said, I like the fact that both of these tools provide a solid SMS marketing option!
Ease of Use
What good is any marketing tool if it has phenomenal features but it isn’t easy to use? Let’s take a look at the ease of use of Omnisend and Klaviyo.
Omnisend Ease of Use
Omnisend goes above and beyond to ensure that your entire experience with them is an easy and smooth one. The first time you log in to Omnisend you will be directed to a dashboard that contains a Starter page to walk you through step by step on how you can easily set up your Omnisend account and build your first campaign.
With simple text and colors, understanding the dashboard is super simple and doesn’t require a digital marketing expert in order to navigate it effectively and efficiently.
The dashboard also clearly showcases your metrics and the overall performance of all of your campaigns so you can make intelligent and data-driven decisions.
All in all, Omnisend is beginner-friendly and was 110% made with the end-user in mind.
Try Omnisend For FREE Today !!
Klaviyo Ease of Use
Klaviyo is a very straight-forward and easy platform to get the hang of. In fact, when I was first beginning my journey in the world of digital entrepreneurship Klaviyo was the first email marketing tool that I decided to give a try.
I must warn you that if this is your first time ever building an email marketing campaign then Klaviyo can take some getting used to. However, I can say that thanks to the drag and drop editor you will quickly learn your way around the platform and begin building out world-class emails!
The best part? You don’t need to know how to code in order to build your first intuitive and responsive email. I also like the fact that they’re a wide range of various templates that you can choose from.
Another cool feature is the fact that your emails will automatically be created in the colors of your website thanks to Klaviyo’s seamless integration with Shopify.
Moreover, if you have any trouble using the email marketing tool you can check out the immersive customer support team and knowledge base. (Keep reading to learn more about the customer support system offered at Klaviyo)
Which one is easier to use?
I must say that Omnisend wins this round thanks to its intuitive interface and easy to use dashboard.
Pricing
Pricing definitely plays a strong role when it comes to choosing the right email marketing tool for your business.
Let’s take a brief look at the pricing options offered at Omnisend and Klaviyo.
Omnisend Pricing
The pricing at Omnisend is based on the number of contacts that you have. They offer 4 different plans, the Free Plan, the Standard Plan, the Pro plan, and the Enterprise plan.
The Free plan is of course free and allows you to send up to 15,000 emails per month. It also includes email campaigns, signup forms, boxes & popups, and reports.
The Standard plan starts at $16 per month for up to 500 contacts and includes everything in the Free plan as well as SMS Campaigns & Automations, Email Automation, Audience Segmentation and 24/7 email & chat support.
The Pro plan starts at $99 per month and includes everything in the Standard plan as well as Web Push notifications, Facebook Custom Audiences, Google Customer Match, Priority Support and Advanced reporting.
The Enterprise plan includes everything in the Pro plan as well as Email Account Migration, Dedicated Account Manager, Deliverability support, Free SMS credits, unlimited emails, and a custom IP Address. The price of this package varies depending on the number of contacts that you have as well as the number of emails that you send out on a monthly basis.
Omnisend also offers a discount on all plans if you purchase any on an annual basis.
Needless to say, they offer a generous free trial, click here to get access to this trial.
Try Omnisend For FREE Today !!
Klaviyo Pricing
Klaviyo has a very straight forward pricing structure. In fact, they just offer one paid plan and a free plan.
The Free plan gives you access of up to 250 contacts, up to 500 emails, and email support.
The paid plan starts at $20 per month and includes unlimited email sends, email and chat support, and other really cool features such as segmentation, pre-built automation, and unlimited A/B testing.
Moreover, unlike Omnisend, Klaviyo does not have an annual plan.
Who has a better price?
Omnisend wins this round since they offer a lower price than Klaviyo. They also have a free plan that gives you access to more contacts than Klaviyo. However, keep in mind that Klaviyo offers unlimited email sends with any paid plan.
Customer Support
If you have read any of my previous articles then you would know that customer support is a big determining factor for me when it comes to choosing an online marketing tool.
Let’s take a look at the customer support options offered at Omnisend and Klaviyo.
Omnisend Customer Support
Omnisend is equipped with a very solid customer support system. They provide an extensive knowledge base, email, and live chat support.
The knowledge base is packed with answers on a wide range of topics covering everything from Onboarding to Automations to Deliverability.
On the other hand, the email and live chat support or there if you are having trouble finding the solution to a particular problem you may be facing with Omnisend.
Needless to say, the Pro package gives you access to Priority support and the Enterprise plan gives you access to a dedicated account manager, deliverability support, and user logs and audits on request.
All in all, Omnisend provides everything you need in order to cross any hurdles you may have with the platform.
Try Omnisend For FREE Today !!
Klaviyo Customer Support
When it comes to providing a good customer experience Klaviyo clearly over-delivers when it comes to their customer support.
They offer email and live chat support, however, if you want access to the chat support you must be on one of the paid plans.
Klaviyo also has an immersive help center that is filled with tons of topics that were designed to help you solve any problems that you may encounter with the email marketing tool. These topics include everything from getting started to navigating and understanding the metrics.
Moreover, Klaviyo provides a ton of resources that you can take advantage of that will help you navigate the email marketing tool correctly. These resources include webinars, live training, events, guides and benchmark reports! There is even a community forum that is filled with Klaviyo customers and customer service representatives.
All in all, I am confident that if you have a problem with Klaviyo you will quickly find a solution thanks to the customer support team.
Who has better customer support?
This round is definitely a tie since both of these email marketing tools provide exceptional customer support.
Omnisend vs Klaviyo: Pros and Cons
Like every marketing tool on the market Omnisend and Klaviyo come with their fair share of pros and cons. Let’s take a look at the pros and cons of these email marketing legends.
Omnisend Pros
- They have great customer support
- The platform is easy to use and beginner-friendly
- They offer a very generous free trial
- They have a strong marketing automation system in place
- They offer push notifications
Omnisend Cons
- There is no RSS integrated email for blog posts but that’s fine since Omnisend was not created for the blogger.
Klaviyo Pros
- It’s incredibly easy to use thanks to its intuitive user interface
- They have great reports and analytics
- They offer a wide range of segmentation options
Klaviyo Cons
- Can be a bit pricey compared to its competitors
Omnisend vs Klaviyo: Which one is better?
WHEW! That was a lot to take in but the question of the day is still unanswered. Which one is better for you and why?
Well, the answer totally depends! Let’s take a brief look at who each of the email marketing tools was made for.
Who is Omnisend for? Omnisend is great for small and medium-sized businesses since it’s incredibly easy to use and carries an amazing automation system that is focused on helping you capture more leads and provide a better customer experience.
Who is Klaviyo for? Klaviyo is for the eCommerce business owner who is looking for comprehensive and advanced features when building an email marketing strategy for their business.
Thankfully, both of these email marketing offer free trials that you can take advantage of so you can further determine which is best for you!
Click here to try Omnisend for free.
Click here to try Klaviyo for free.
Omnisend and Klaviyo Best Alternatives
Still, looking for the right email marketing tool for your eCommerce store? Then I recommend you check out our review on Drip.
Looking for a cheap email marketing tool to get the ball rolling? Then check out my review on MailerLite.
If you are a blogger then I would recommend that you check out my review on ConvertKit: The Ultimate Email Marketing Tool for Bloggers.
If you are a developer then you may want to check out my review on SendGrid as well as Mailgun.
Related Comparisons
Still, looking for the perfect email marketing tool for your business? Here is a brief list of related comparisons that you can check out!
